SEO Specialist II (Dealer.com) Job at Cox Enterprises Inc in Burlington

* Communicate with clients via monthly calls to review website performance, on- and off-site optimizations and work completed, and proactive ongoing organic strategy. Collaborate with client and internal stakeholders on additional strategies to help the client achieve their goals, and generally act as consultant for client’s online search presence.* Act as SEO account manager, providing clients with process, operational and technical expertise, direct access (call, email) to answer concerns, defend the service by reinforcing the value of Dealer.com’s SEO programs, and save potential cancellations.* Serves as key SEO liaison to client by completing search engine related requests like market and competitive research, webpage optimization, Google Business Profile optimization, and analysis of analytics as needed on demand.* Collaborate with internal stakeholders (Copywriters, Performance Managers, Campaign Coordinators, Social Coordinators) on digital marketing strategies to support the client.* Improve client site performance and KPIs by utilizing white hat search engine optimization tactics. Implement determined strategic content strategy based on site performance and dealer needs; appropriately optimize custom pages and content added to the site.* Utilizing Dealer.com's analytics platform, analyze and evaluate website performance including, but not limited to, organic visits, visitors, form submissions, conversion rate, bounce rate, and visibility (keyword ranking data) to determine level of client performance and identify areas of opportunities.* Consolidates and synthesizes customer data and organic website performance, and presents information in client-facing reports that articulates the value of the Premium SEO program. Reports include key performance metrics, impact of previous SEO strategies, site challenges and solutions, opportunities, content strategy, and work completed with context.* Utilize 3rd party tools like Copyscape, Majestic SEO, SEM Rush, Google Search Console, Google Trends, and Moz Pro to assist with identifying potential site opportunities.* Troubleshoot negative trends in key performance indicators and search engine visibility. With assistance, determine cause of trend and take corrective action.* Continually increase SEO knowledge by attending SEO team knowledge share sessions, office hours, and other continuing education opportunities organized. Proactively identify and address implications of algorithm and search results page changes to clients as needed.* Provides advice, mentoring and training for newer SEO team members.* All other duties as assigned.* High School Diploma/GED and 3 years’ experience in a related field.* OR the right candidate could also have a different combination, such as any level degree/certification beyond a HS diploma/GED in a related discipline and up to 1 year of experience.* OR 5 years’ experience in a related field* Understanding of how search algorithms work* Knowledge of search engine optimization tactics* Strong customer service and client relationship skills required* Ability to manage competing priorities* Working knowledge of Microsoft Office* Excellent written and verbal communication skills* Self-directed, driven, and enthusiastic* Basic knowledge of HTML* Willing to train search engine optimization* Demonstrable experience creating and executing SEO campaigns* Solid knowledge of website analytics tools like Google Analytics* Working knowledge of HTML, CSS, and broad website concepts* Previous client relationship, account management, experience* Proficient with Microsoft OfficeCox brings together the world’s greatest minds to help breathe life into new possibilities – and drive innovation for a better future. That’s why we look for individuals who share our pioneering spirit, have imaginative ideas and are fearless when it comes to tackling the world’s biggest challenges. Our people love technology – and they love making a difference. They have a passion for finding new solutions and working with brilliant colleagues. Every day they dedicate themselves to a huge range of exciting projects, contributing to the Cox vision around the globe. From engineering new sustainability solutions that conserve water and energy to creating the infrastructure for the smart cities of tomorrow, there’s no challenge too great for our pioneers. And there’s no shortage of opportunities for you to make a difference. Come and experience the dynamic, collaborative and creative environments where your ideas are welcome and new discoveries are waiting. To help you grow to your full potential, we strive to support our employees in their career aspirations and promote the freedom to explore new horizons. #J-18808-Ljbffr