Lead UX Designer Job at Launch Potato in Henderson

Join to apply for the Lead UX Designer role at Launch Potato.

This role is contract‑to‑hire and offers a competitive base salary of $150,000 to $180,000 per year, with additional profit‑sharing and benefits.

About Us

Launch Potato is a profitable digital media company that reaches over 30 million monthly visitors across brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. As a discovery and conversion company, our mission is to connect consumers with the world’s leading brands through data‑driven content and technology.

Why Join Us

Accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high performers. The company operates a remote‑first culture spanning over 15 countries.

Must Haves

• 8+ years of UX/UI experience in performance marketing, lead generation, or a similar data‑driven environment
• Expertise in data‑informed design focused on optimizing key metrics such as conversion rate (CVR) and revenue per session (RPS)
• Mastery of Figma (or similar) for wireframing and prototyping; fluency with Adobe Creative Suite
• Hands‑on experience collaborating with developers and executing A/B tests for CRO
• Excellent communicator capable of presenting design rationale to technical and non‑technical audiences

Experience

8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization environments.

Your Role

Drive measurable revenue and performance gains by creating data‑informed, CRO‑optimized user experiences across Launch Potato web properties.

Outcomes

• Deliver complete, test‑ready user experiences—from concept through high‑fidelity prototypes and dev hand‑off—backed by A/B test results and user insights
• Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post‑test iteration
• Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction
• Identify and proactively improve under‑performing experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs
• Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints
• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization
• Propose and implement design process improvements that enhance experimentation velocity and design scalability

Competencies

• Performance‑Minded: Designs with a CRO‑first lens, balancing business goals with user needs to drive measurable outcomes
• Analytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration
• Initiative‑Driven: Identifies design gaps and proactively proposes and executes UX solutions
• Clear Communicator: Tailors communication to different audiences—engineers, PMs, or stakeholders—to ensure alignment and clarity
• Collaborative: Thrives in cross‑functional environments, building productive relationships across design, product, and engineering teams
• Mentorship‑Oriented: Shares expertise, coaches peers, and fosters a high‑performance UX culture
• Strategic Thinker: Understands how UX decisions impact broader business objectives and prioritizes solutions accordingly

Total Compensation

Base salary is set according to market rates and varies based on Launch Potato’s Levels Framework. The package includes a base salary, profit‑sharing bonus, and competitive benefits. Future increases are based on company and personal performance, not annual cost‑of‑living adjustments.

Equal Employment Opportunity

Launch Potato is an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.