Washington Nationals
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Social Media Manager
role at
Washington Nationals
The Washington Nationals are looking for a Manager of Social Media and Influencer Marketing to play a key role in shaping and amplifying the Nationals brand and influencer strategy. This highly creative individual will co‑manage the execution of our social media strategy, help develop and grow our influencer marketing efforts across main and ancillary channels, and contribute to the creation of compelling content that drives engagement and fan affinity within the framework of the Nationals brand and broader business goals.
This role will work with the Nationals social media team, co‑managing with a Social Media Manager and reporting to the Director of Social Media Marketing. It will work closely with departments across marketing, creative content, communications, partnerships, and baseball operations. The ideal candidate brings creative thinking, leadership skills, an interest in performance analytics and analysis, and an in‑depth understanding of ever‑evolving digital trends to ensure our social media presence authentically reflects our fanbase and our organizational brand values.
The Nationals are a military‑friendly organization actively recruiting veterans and spouses.
Responsibilities
Social Strategy, Execution and Analytics
Produce and publish engaging content across Nationals social platforms (X, Instagram, Facebook, TikTok, Threads, YouTube, Snapchat, etc.)
Support content strategy development for each social platform, focusing on audience engagement, trends, and brand consistency
Stay up‑to‑date on emerging trends, platform updates, and digital best practices by continuously studying and exploring competing sports organizations and outside brands
Oversee the planning, organization, and scheduling of the social media content calendar
Balance storytelling, fan engagement, and business goals in daily posts and larger campaigns
Ensure all content aligns with the Nationals’ voice, brand, and creative standards
Use social listening tools (Sprout, Zoomph) to help inform content strategy, understand fan sentiment, and react to trending topics
Use insights to assess social media performance and support strategic recommendations on future content and campaigns
Regularly benchmark against league trends and competitors
Draft copy for social media posts
Collaborate with the social team to develop social campaigns and strategies that drive social growth
Influencer Marketing Leadership
Lead and contribute to the development of influencer marketing and social media strategies aligned with marketing goals
Help continue to grow and manage the organization’s influencer marketing program
Lead the planning and rollout of influencer campaigns targeting key audience segments
Work closely with Marketing leadership to ensure social and influencer efforts align with broader goals across brand, community, partnership, and ticketing
Research and identify influencers, creators, and brand ambassadors who align with the organization’s goals and values \
Track performance of influencer content and provide recommendations for optimization
Support contract negotiation, campaign coordination, and ongoing communication with influencers
Gameday + Event Coverage
Live game coverage at Nationals Park on Nationals gamedays and remote road game coverage
Capture content from field‑level and around Nationals Park and assist in other social‑related duties
Attend Nationals batting practice to shoot and create content when applicable
Lead a new, engaging Nationals Player Development content strategy, working with the Director of Social and a Seasonal Associate to elevate our Player Development channels in accordance with the focus of our Baseball Operations department
Cover events in real‑time on Nationals main and ancillary social media platforms
Content Production + Creative Collaboration
Produce and create content for the Washington Nationals’ main and ancillary social media channels. \
Collaborate with the Manager and Director to oversee content creation, scheduling, and publishing for Washington Nationals ancillary social media accounts, including Nationals Park, Nationals Player Development, and Screech, ensuring consistency with brand voice and organizational objectives.
Ideate unique projects with a social focus
Collaborate with the social and content teams to turn key team, sports, and cultural moments into engaging content
Provide direction, briefs and feedback to ensure social‑ready creative
Shoot, edit and produce social‑first content as needed (short‑form video, Reels, TikTok, graphics, etc.)
Partnerships + Sponsorships
Partner with internal teams (content, partnerships, community) to execute collaborative campaigns involving influencers
Assist in creating monthly and weekly reports and/or presentations for internal stakeholders
Collaborate with the Corporate Partnerships team (both internal and MLB) to execute and deliver on sponsored content obligations.
Foster a collaborative, innovative, and inclusive team environment
Bring ideas and/or initiatives that "show off" and elevate the Nationals brand beyond the game
Other duties as assigned.
Requirements
Bachelor’s degree in communications, journalism, marketing or related field (or equivalent experience)
3+ years professional experience in social/digital content and marketing strategy
Professional experience managing social media in a professional sports environment (MLB, other pro leagues, or D1 collegiate athletics) preferred
A passion for sports (ideally MLB)
Expert knowledge of social media platforms including but not limited to Instagram, X, YouTube, TikTok, and Facebook
Knowledge of digital analytics tools including Sprout and Zoomph (or equivalent tools) and native analytics for native platforms
Proven experience in social media marketing and influencer campaign management
Familiarity with the Adobe Creative Suite, with a focus on Photoshop, Premiere, and Lightroom
Deep understanding of social media platforms and their algorithms
Flexibility to work evenings, weekends, and holidays
Knowledge, Skills, and Abilities
Strong verbal and written communication skills – ability to communicate with staff and prepare written reports
Strong time management and organizational skills – ability to direct the work activities of several associates simultaneously and plan ahead
Ability to handle multiple tasks simultaneously in a fast‑paced environment
Uphold core values: Excellence, Performance, and Accountability – commitment to moving forward together
Physical requirements: ability to stand for long periods, walk long distances, and lift up to 45 pounds, especially during gameday coverage
Compensation The projected annual salary range for this position is $57,783 – $75,000 per year. Actual pay is based on qualifications, skills, expertise, education/training, and other organization requirements.
Benefits
Paid vacation and sick leave, paid holidays throughout the year and a holiday break in December
Medical, dental, vision, life and AD&D insurance
Short‑ and long‑term disability insurance
Flexible spending accounts
401(k) and pension plan
Access to complimentary tickets to Nationals home games
Free onsite fitness center
3>Equal Opportunity Employer The Nationals are dedicated to offering equal employment and advancement opportunities to all individuals regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, or any other protected characteristic under applicable law. The Nationals are a military‑friendly organization actively recruiting veterans and spouses.
Required Screening Questions
Are you legally authorized to work in the United States without company sponsorship?
Does the projected salary range listed in this job posting align with your salary expectations?
Have you previously worked for the Washington Nationals?
Why do you want to work for the Washington Nationals?
How does this position fit into your overall career objectives?
#J-18808-Ljbffr
Social Media Manager
role at
Washington Nationals
The Washington Nationals are looking for a Manager of Social Media and Influencer Marketing to play a key role in shaping and amplifying the Nationals brand and influencer strategy. This highly creative individual will co‑manage the execution of our social media strategy, help develop and grow our influencer marketing efforts across main and ancillary channels, and contribute to the creation of compelling content that drives engagement and fan affinity within the framework of the Nationals brand and broader business goals.
This role will work with the Nationals social media team, co‑managing with a Social Media Manager and reporting to the Director of Social Media Marketing. It will work closely with departments across marketing, creative content, communications, partnerships, and baseball operations. The ideal candidate brings creative thinking, leadership skills, an interest in performance analytics and analysis, and an in‑depth understanding of ever‑evolving digital trends to ensure our social media presence authentically reflects our fanbase and our organizational brand values.
The Nationals are a military‑friendly organization actively recruiting veterans and spouses.
Responsibilities
Social Strategy, Execution and Analytics
Produce and publish engaging content across Nationals social platforms (X, Instagram, Facebook, TikTok, Threads, YouTube, Snapchat, etc.)
Support content strategy development for each social platform, focusing on audience engagement, trends, and brand consistency
Stay up‑to‑date on emerging trends, platform updates, and digital best practices by continuously studying and exploring competing sports organizations and outside brands
Oversee the planning, organization, and scheduling of the social media content calendar
Balance storytelling, fan engagement, and business goals in daily posts and larger campaigns
Ensure all content aligns with the Nationals’ voice, brand, and creative standards
Use social listening tools (Sprout, Zoomph) to help inform content strategy, understand fan sentiment, and react to trending topics
Use insights to assess social media performance and support strategic recommendations on future content and campaigns
Regularly benchmark against league trends and competitors
Draft copy for social media posts
Collaborate with the social team to develop social campaigns and strategies that drive social growth
Influencer Marketing Leadership
Lead and contribute to the development of influencer marketing and social media strategies aligned with marketing goals
Help continue to grow and manage the organization’s influencer marketing program
Lead the planning and rollout of influencer campaigns targeting key audience segments
Work closely with Marketing leadership to ensure social and influencer efforts align with broader goals across brand, community, partnership, and ticketing
Research and identify influencers, creators, and brand ambassadors who align with the organization’s goals and values \
Track performance of influencer content and provide recommendations for optimization
Support contract negotiation, campaign coordination, and ongoing communication with influencers
Gameday + Event Coverage
Live game coverage at Nationals Park on Nationals gamedays and remote road game coverage
Capture content from field‑level and around Nationals Park and assist in other social‑related duties
Attend Nationals batting practice to shoot and create content when applicable
Lead a new, engaging Nationals Player Development content strategy, working with the Director of Social and a Seasonal Associate to elevate our Player Development channels in accordance with the focus of our Baseball Operations department
Cover events in real‑time on Nationals main and ancillary social media platforms
Content Production + Creative Collaboration
Produce and create content for the Washington Nationals’ main and ancillary social media channels. \
Collaborate with the Manager and Director to oversee content creation, scheduling, and publishing for Washington Nationals ancillary social media accounts, including Nationals Park, Nationals Player Development, and Screech, ensuring consistency with brand voice and organizational objectives.
Ideate unique projects with a social focus
Collaborate with the social and content teams to turn key team, sports, and cultural moments into engaging content
Provide direction, briefs and feedback to ensure social‑ready creative
Shoot, edit and produce social‑first content as needed (short‑form video, Reels, TikTok, graphics, etc.)
Partnerships + Sponsorships
Partner with internal teams (content, partnerships, community) to execute collaborative campaigns involving influencers
Assist in creating monthly and weekly reports and/or presentations for internal stakeholders
Collaborate with the Corporate Partnerships team (both internal and MLB) to execute and deliver on sponsored content obligations.
Foster a collaborative, innovative, and inclusive team environment
Bring ideas and/or initiatives that "show off" and elevate the Nationals brand beyond the game
Other duties as assigned.
Requirements
Bachelor’s degree in communications, journalism, marketing or related field (or equivalent experience)
3+ years professional experience in social/digital content and marketing strategy
Professional experience managing social media in a professional sports environment (MLB, other pro leagues, or D1 collegiate athletics) preferred
A passion for sports (ideally MLB)
Expert knowledge of social media platforms including but not limited to Instagram, X, YouTube, TikTok, and Facebook
Knowledge of digital analytics tools including Sprout and Zoomph (or equivalent tools) and native analytics for native platforms
Proven experience in social media marketing and influencer campaign management
Familiarity with the Adobe Creative Suite, with a focus on Photoshop, Premiere, and Lightroom
Deep understanding of social media platforms and their algorithms
Flexibility to work evenings, weekends, and holidays
Knowledge, Skills, and Abilities
Strong verbal and written communication skills – ability to communicate with staff and prepare written reports
Strong time management and organizational skills – ability to direct the work activities of several associates simultaneously and plan ahead
Ability to handle multiple tasks simultaneously in a fast‑paced environment
Uphold core values: Excellence, Performance, and Accountability – commitment to moving forward together
Physical requirements: ability to stand for long periods, walk long distances, and lift up to 45 pounds, especially during gameday coverage
Compensation The projected annual salary range for this position is $57,783 – $75,000 per year. Actual pay is based on qualifications, skills, expertise, education/training, and other organization requirements.
Benefits
Paid vacation and sick leave, paid holidays throughout the year and a holiday break in December
Medical, dental, vision, life and AD&D insurance
Short‑ and long‑term disability insurance
Flexible spending accounts
401(k) and pension plan
Access to complimentary tickets to Nationals home games
Free onsite fitness center
3>Equal Opportunity Employer The Nationals are dedicated to offering equal employment and advancement opportunities to all individuals regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, genetic information, disability, or any other protected characteristic under applicable law. The Nationals are a military‑friendly organization actively recruiting veterans and spouses.
Required Screening Questions
Are you legally authorized to work in the United States without company sponsorship?
Does the projected salary range listed in this job posting align with your salary expectations?
Have you previously worked for the Washington Nationals?
Why do you want to work for the Washington Nationals?
How does this position fit into your overall career objectives?
#J-18808-Ljbffr