Washington Nationals
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Director, Marketing
role at
Washington Nationals
The Director of Marketing will lead the development and execution of integrated, multi-channel strategies to drive brand growth, fan acquisition, loyalty, and ticket revenue. This role oversees the paid and owned marketing strategy, ensuring a cohesive approach across digital, social, and media partnerships to strengthen fan engagement and brand affinity. The Director will design and implement campaigns that deepen community connections while optimizing performance across all channels.
As a key member of the marketing leadership team, the Director will collaborate with senior leaders to bring the brand strategy to life and achieve revenue goals. Core responsibilities include defining the optimal channel mix, driving audience and creative testing, and building scalable evergreen programs alongside high‑impact campaigns. The ideal candidate combines strategic vision and creative problem‑solving with hands‑on execution, demonstrates strong operational and analytical skills, and leads with a results‑oriented mindset.
Essential Duties and Responsibilities: Optimize and Lead Integrated and Performance Marketing
Develop and implement a comprehensive integrated marketing strategy aligned with organizational goals to maximize ticket revenue and fan engagement.
Drive optimized messaging, calls to action, and conversion rates across all distribution channels, including Nationals.com, social handles, app, in‑game assets, paid social, paid digital, email, and more.
Support strategic promotions to drive incremental ticket sales; align closely with strategy and ticketing teams.
Oversee creative campaigns that increase game‑day attendance and enhance fan engagement.
Drive ticket revenue through strategic product campaigns (season tickets, group sales coordination with sales team, upsell & retention programs).
Collaborate cross‑functionally with Creative Services, Content & Broadcasting, Promotions & Events, Business Strategy & Analytics, Communications, Baseball Operations, and Revenue teams to ensure seamless execution of evergreen programs and marketing campaigns.
Work closely with the creative team on the creation, testing, and optimization of media assets and targets.
Lead the day‑to‑day management of internal teams, including handling marketing requests such as promotional campaign briefs, timelines, deliverables, and budgets.
Drive Efficient Paid Media Performance and Lifecycle Strategy
Lead lifecycle marketing initiatives to onboard, engage, and retain fans, increasing lifetime value and enhancing customer experience.
Manage the overall success of Washington Nationals advertising campaigns, including implementation, tracking, and optimization.
Drive Excellence Through Proactivity and Measurement
Establish clear goals and KPIs; partner with Business Strategy & Analytics to develop measurement plans that optimize campaigns.
Deliver performance analysis, A/B testing, ROI reporting, and actionable insights across all channels and tactics.
Monitor campaign effectiveness, track budgets, and provide accurate forecasts in collaboration with analytics teams.
Lead Effectively and Boldly
Directly manage a team of three focused on integrated marketing, paid media, and marketing analytics. Serve as a thought leader to innovate in an evolving entertainment and digital landscape.
Assist with departmental budgeting, resource allocation, and strategic planning to ensure efficient and effective marketing operations.
Foster a strong, inclusive team culture that prioritizes accountability, collaboration, and professional development.
Champion Brand Growth and Fan Engagement
Translate brand strategy into impactful marketing programs that strengthen fan loyalty and deepen community connections.
Ensure all campaigns reflect the Nationals’ brand voice and values while driving measurable business outcomes.
Requirements Minimum Education and Experience Requirements:
8+ years of progressive marketing experience, including at least 3 years management experience.
Proven success in developing and executing integrated, multi‑channel marketing strategies.
Hands‑on experience with paid media, lifecycle marketing, and performance optimization.
Strong understanding of digital marketing platforms (paid social, display, search, email, CRM).
Familiarity with analytics tools (Google Analytics, Adobe Analytics, or similar) and A/B testing methodologies.
Knowledge of ad trafficking, pixels, and conversion tracking.
Experience in sports, entertainment, or live events marketing.
Familiarity with fan engagement strategies and loyalty programs.
Knowledge of emerging marketing technologies and trends in digital content consumption.
Knowledge, Skills, and Abilities necessary to perform essential functions
Excellent written and verbal communication skills.
Must possess strong organizational skills and detail oriented.
Capable of handling multi‑task responsibilities and demands.
Exceptional organizational and project management skills are required.
Ability to work effectively in a high pressure environment without direct supervision is essential.
Microsoft Office applications, including Word, Excel, and Outlook, is needed.
Some travel and gameday responsibilities.
Physical/Environmental Requirements
Office: Working conditions are normal for an office environment. Work may require occasional weekend and/or evening work.
Job requires employee to function in a high activity and heavily crowded outdoor professional sports venue. May work at heights. Employee will be exposed to inclement weather of varying degrees. While performing the duties of this job, the employee is regularly required to stand for long periods of time, walk long distances, and climb up/down stairs. The employee is required to stoop, kneel, crouch, or sit and must lift and/or move up to 45 pounds.
Compensation The projected annual salary range for this position is $101,661 - $130,000 per year. Actual pay is based on several factors, including but not limited to the applicant’s: qualifications, skills, expertise, education/training, certifications, and other organization requirements. Starting salaries for new employees are frequently not at the top of the applicable salary range.
Benefits
Paid vacation and sick leave, paid holidays throughout the year and a holiday break in December
Medical, dental, vision, life and AD&D insurance
Short- and long-term disability insurance
Flexible spending accounts
401(k) and pension plan
Access to complimentary tickets to Nationals home games
Free onsite fitness center
Equal Opportunity Employer The Nationals are dedicated to offering equal employment and advancement opportunities to all individuals regardless of their race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, matriculation, political affiliation, genetic information, disability, or any other protected characteristic under applicable law.
Seniority level
Director
Employment type
Full-time
Job function
Marketing
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Director, Marketing
role at
Washington Nationals
The Director of Marketing will lead the development and execution of integrated, multi-channel strategies to drive brand growth, fan acquisition, loyalty, and ticket revenue. This role oversees the paid and owned marketing strategy, ensuring a cohesive approach across digital, social, and media partnerships to strengthen fan engagement and brand affinity. The Director will design and implement campaigns that deepen community connections while optimizing performance across all channels.
As a key member of the marketing leadership team, the Director will collaborate with senior leaders to bring the brand strategy to life and achieve revenue goals. Core responsibilities include defining the optimal channel mix, driving audience and creative testing, and building scalable evergreen programs alongside high‑impact campaigns. The ideal candidate combines strategic vision and creative problem‑solving with hands‑on execution, demonstrates strong operational and analytical skills, and leads with a results‑oriented mindset.
Essential Duties and Responsibilities: Optimize and Lead Integrated and Performance Marketing
Develop and implement a comprehensive integrated marketing strategy aligned with organizational goals to maximize ticket revenue and fan engagement.
Drive optimized messaging, calls to action, and conversion rates across all distribution channels, including Nationals.com, social handles, app, in‑game assets, paid social, paid digital, email, and more.
Support strategic promotions to drive incremental ticket sales; align closely with strategy and ticketing teams.
Oversee creative campaigns that increase game‑day attendance and enhance fan engagement.
Drive ticket revenue through strategic product campaigns (season tickets, group sales coordination with sales team, upsell & retention programs).
Collaborate cross‑functionally with Creative Services, Content & Broadcasting, Promotions & Events, Business Strategy & Analytics, Communications, Baseball Operations, and Revenue teams to ensure seamless execution of evergreen programs and marketing campaigns.
Work closely with the creative team on the creation, testing, and optimization of media assets and targets.
Lead the day‑to‑day management of internal teams, including handling marketing requests such as promotional campaign briefs, timelines, deliverables, and budgets.
Drive Efficient Paid Media Performance and Lifecycle Strategy
Lead lifecycle marketing initiatives to onboard, engage, and retain fans, increasing lifetime value and enhancing customer experience.
Manage the overall success of Washington Nationals advertising campaigns, including implementation, tracking, and optimization.
Drive Excellence Through Proactivity and Measurement
Establish clear goals and KPIs; partner with Business Strategy & Analytics to develop measurement plans that optimize campaigns.
Deliver performance analysis, A/B testing, ROI reporting, and actionable insights across all channels and tactics.
Monitor campaign effectiveness, track budgets, and provide accurate forecasts in collaboration with analytics teams.
Lead Effectively and Boldly
Directly manage a team of three focused on integrated marketing, paid media, and marketing analytics. Serve as a thought leader to innovate in an evolving entertainment and digital landscape.
Assist with departmental budgeting, resource allocation, and strategic planning to ensure efficient and effective marketing operations.
Foster a strong, inclusive team culture that prioritizes accountability, collaboration, and professional development.
Champion Brand Growth and Fan Engagement
Translate brand strategy into impactful marketing programs that strengthen fan loyalty and deepen community connections.
Ensure all campaigns reflect the Nationals’ brand voice and values while driving measurable business outcomes.
Requirements Minimum Education and Experience Requirements:
8+ years of progressive marketing experience, including at least 3 years management experience.
Proven success in developing and executing integrated, multi‑channel marketing strategies.
Hands‑on experience with paid media, lifecycle marketing, and performance optimization.
Strong understanding of digital marketing platforms (paid social, display, search, email, CRM).
Familiarity with analytics tools (Google Analytics, Adobe Analytics, or similar) and A/B testing methodologies.
Knowledge of ad trafficking, pixels, and conversion tracking.
Experience in sports, entertainment, or live events marketing.
Familiarity with fan engagement strategies and loyalty programs.
Knowledge of emerging marketing technologies and trends in digital content consumption.
Knowledge, Skills, and Abilities necessary to perform essential functions
Excellent written and verbal communication skills.
Must possess strong organizational skills and detail oriented.
Capable of handling multi‑task responsibilities and demands.
Exceptional organizational and project management skills are required.
Ability to work effectively in a high pressure environment without direct supervision is essential.
Microsoft Office applications, including Word, Excel, and Outlook, is needed.
Some travel and gameday responsibilities.
Physical/Environmental Requirements
Office: Working conditions are normal for an office environment. Work may require occasional weekend and/or evening work.
Job requires employee to function in a high activity and heavily crowded outdoor professional sports venue. May work at heights. Employee will be exposed to inclement weather of varying degrees. While performing the duties of this job, the employee is regularly required to stand for long periods of time, walk long distances, and climb up/down stairs. The employee is required to stoop, kneel, crouch, or sit and must lift and/or move up to 45 pounds.
Compensation The projected annual salary range for this position is $101,661 - $130,000 per year. Actual pay is based on several factors, including but not limited to the applicant’s: qualifications, skills, expertise, education/training, certifications, and other organization requirements. Starting salaries for new employees are frequently not at the top of the applicable salary range.
Benefits
Paid vacation and sick leave, paid holidays throughout the year and a holiday break in December
Medical, dental, vision, life and AD&D insurance
Short- and long-term disability insurance
Flexible spending accounts
401(k) and pension plan
Access to complimentary tickets to Nationals home games
Free onsite fitness center
Equal Opportunity Employer The Nationals are dedicated to offering equal employment and advancement opportunities to all individuals regardless of their race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, matriculation, political affiliation, genetic information, disability, or any other protected characteristic under applicable law.
Seniority level
Director
Employment type
Full-time
Job function
Marketing
#J-18808-Ljbffr