EduConnect USA
Digital Marketing & Brand Engagement Coordinator (On-Camera Content Creator)
EduConnect USA, Pasadena, California, United States, 91122
Digital Marketing & Brand Engagement Coordinator (On-Camera Content Creator)
Digital Marketing & Brand Engagement Coordinator (On-Camera Content Creator)
This role requires being on camera for content creation
*Applicants who progress to the interview stage will be notified the week of December 1st.
We're excited to meet our next creator-marketer hybrid!
About EduConnect USA
EduConnect USA and its sister company Vatel USA helps international students study, work, and build their future in the United States. We’re a fast-growing, mission‑driven organization looking for a creative storyteller who’s ready to be both
behind the scenes and in front of the camera . If you love creating content, engaging with online communities, and making a real impact through digital storytelling — this role is for you.
What You’ll Do
Be the On‑Camera Face of Our Brands
Film TikToks, Reels, YouTube videos, Stories, and short educational clips
Host Q&As, explainers, student tips, and behind‑the‑scenes content
Engage authentically with followers in comments, DMs, and livestreams
Manage TikTok, Instagram, Facebook, YouTube, Reddit, and Google Business
Build and execute a monthly content calendar
Stay on top of trends and use them to grow reach and engagement
Create posts, graphics, short videos, and stories daily
Maintain visual and messaging consistency across all platforms
Produce photo and video assets showcasing student stories and university partners
Collaborate with creative partners and contractors as needed
Work closely with CRM & Paid Media Coordinator to align organic and paid strategies
Monitor analytics (Meta, TikTok, YouTube Studio, Google Analytics, HubSpot)
Report on engagement, reach, conversions, and content performance
Community Engagement & Reputation Management
Participate in student groups on Reddit, Facebook, and TikTok communities
Guide prospective students by answering questions and providing resources
Monitor brand mentions and respond professionally
What We’re Looking For
2–4 years of experience in digital marketing or social media
Comfortable appearing on camera and hosting video content
Strong video creation and editing skills (CapCut, Adobe Suite, Canva, etc.)
Excellent writing and storytelling abilities
Experience managing multiple social platforms and content calendars
Understanding of analytics tools and online engagement strategies
Bonus: experience in international education, higher ed, or multicultural marketing
Bonus: experience with paid ad campaigns
Bonus: familiarity with HubSpot or CRM‑driven campaigns
Why Join Us
✨ Be part of a mission that genuinely transforms students’ lives
✨ Have creative ownership and bring fresh ideas to a growing brand
✨ Work in a supportive, collaborative, and globally focused environment
✨ Opportunity to grow into a senior digital role as our brand scales
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing and Sales
Industries: Higher Education
#J-18808-Ljbffr
This role requires being on camera for content creation
*Applicants who progress to the interview stage will be notified the week of December 1st.
We're excited to meet our next creator-marketer hybrid!
About EduConnect USA
EduConnect USA and its sister company Vatel USA helps international students study, work, and build their future in the United States. We’re a fast-growing, mission‑driven organization looking for a creative storyteller who’s ready to be both
behind the scenes and in front of the camera . If you love creating content, engaging with online communities, and making a real impact through digital storytelling — this role is for you.
What You’ll Do
Be the On‑Camera Face of Our Brands
Film TikToks, Reels, YouTube videos, Stories, and short educational clips
Host Q&As, explainers, student tips, and behind‑the‑scenes content
Engage authentically with followers in comments, DMs, and livestreams
Manage TikTok, Instagram, Facebook, YouTube, Reddit, and Google Business
Build and execute a monthly content calendar
Stay on top of trends and use them to grow reach and engagement
Create posts, graphics, short videos, and stories daily
Maintain visual and messaging consistency across all platforms
Produce photo and video assets showcasing student stories and university partners
Collaborate with creative partners and contractors as needed
Work closely with CRM & Paid Media Coordinator to align organic and paid strategies
Monitor analytics (Meta, TikTok, YouTube Studio, Google Analytics, HubSpot)
Report on engagement, reach, conversions, and content performance
Community Engagement & Reputation Management
Participate in student groups on Reddit, Facebook, and TikTok communities
Guide prospective students by answering questions and providing resources
Monitor brand mentions and respond professionally
What We’re Looking For
2–4 years of experience in digital marketing or social media
Comfortable appearing on camera and hosting video content
Strong video creation and editing skills (CapCut, Adobe Suite, Canva, etc.)
Excellent writing and storytelling abilities
Experience managing multiple social platforms and content calendars
Understanding of analytics tools and online engagement strategies
Bonus: experience in international education, higher ed, or multicultural marketing
Bonus: experience with paid ad campaigns
Bonus: familiarity with HubSpot or CRM‑driven campaigns
Why Join Us
✨ Be part of a mission that genuinely transforms students’ lives
✨ Have creative ownership and bring fresh ideas to a growing brand
✨ Work in a supportive, collaborative, and globally focused environment
✨ Opportunity to grow into a senior digital role as our brand scales
Seniority level
Entry level
Employment type
Full‑time
Job function
Marketing and Sales
Industries: Higher Education
#J-18808-Ljbffr