Digital Marketing Manager

The Digital Marketing Manager is responsible for driving digital marketing knowledge, innovation and engagement across the Business Center. This individual will provide the Business Center Management and Dealers with ongoing assessments and recommendations that can positively impact both Tier 2 and Tier 3 digital strategies. The Digital Marketing Manager will work closely with multiple organizational stakeholders regarding digital marketing strategies, digital metrics/results, dealer website optimization, reputation management, and social media. It will be the responsibility of the Digital Marketing Manager to develop key initiatives and leverage best practices in an effort to increase overall dealership traffic, retail sales, and retail market share. The MWBC Digital Marketing Manager will serve as the lead for pilot programs in partnership with the Brands, Interactive, National Sales Team and beyond.

Basic Qualifications

Bachelor's degree in Business, Marketing, Communications or related field

Minimum 2 years of Sales or Marketing experience

Ability to mentor and support district managers

Must reside in or be willing to relocate to Chicago, IL

Proven and substantive track record in formulating/driving marketing communications through digital engines

Experience delivering effective and innovative digital campaigns

Excellent interpersonal and writing skills

Excellent analytical and critical thinking skills

Strong Excel, PowerPoint and other Microsoft Office skills

Some travel required

Preferred Qualifications

Digital Marketing experience

At least one (1) year of direct management experience in a retail digital marketing environment

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