Honeywell
Lead Customer Marketing Specialist (Healthcare)
Apply for the
Lead Customer Marketing Specialist (Healthcare)
role at
Honeywell .
Job Description Honeywell Building Automation (BA)
is a leading global provider of products, software, solutions, and technologies that enable building owners and occupants to ensure their facilities are safe, energy efficient, sustainable, and productive. BA products and services include advanced software applications for building control and optimization; sensors, switches, control systems, and instruments for energy management; access control; video surveillance; fire products; and installation, maintenance, and upgrades of systems.
As a
Lead Customer Marketing Specialist (Healthcare)
at Honeywell, you will play a crucial role in driving demand generation through development and execution of effective marketing strategies. You will collaborate closely with sales teams, understand customer needs, the go‑to‑market approach, and create targeted marketing campaigns. The successful candidate will have a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast‑paced environment. You will report directly to our Senior Manager of Vertical Marketing and work out one of our BA Strategic Locations on a hybrid work schedule.
Responsibilities
Define the vertical strategy, document it (white‑paper), and gain alignment of key stakeholders.
Collaborate with strategic sales teams to understand target customers and geographies, develop targeted marketing campaigns, and deliver account‑based marketing.
Develop and execute the marketing plan aligned to the short‑ and long‑term plan to drive demand generation in the region.
Analyze competitive landscape, industry trends, and customer insights to develop strategic marketing plans.
Understand customer needs to develop messaging and content that will encourage prospects down the funnel, working with offering management and business leaders.
Coordinate material, communication, lead management, and agency support through the shared services (COE’s).
Co‑manage vertical events and partnerships, and participate in non‑specific vertical events as needed.
Participate in customer visits to learn and engage first‑hand with key target accounts.
Utilize Global Design Models, and participate in enhancing both their usage and KPIs.
Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.
Monitor and report on the performance of vertical results, together with the COE’s and data support group.
Qualifications
3+ years of experience in customer marketing or related roles.
Dynamic and self‑motivated; thrive in a fast‑paced environment.
Teamwork and collaboration; best results through collective effort.
Innovative and creative thinking; encourage new ideas and approaches.
Eager to learn and adapt to new technologies.
Customer‑centric mindset; prioritize understanding and meeting customer needs.
Strong problem‑solving skills.
Excellent communication and interpersonal skills.
Results‑oriented mindset; driven by achieving measurable outcomes.
Passion for marketing; stay up to date with industry trends.
Commitment to diversity and inclusion.
We Value
Bachelor's degree in Marketing, Business, or related field.
Master's degree in Marketing or Business Administration (preferred).
Passion for driving channel growth and maximizing sales opportunities.
Proven track record of developing successful marketing programs.
Strong leadership and project management abilities.
Ability to think creatively and innovatively.
Experience in managing and mentoring a team.
Experience in the technology or manufacturing industry (preferred).
Benefits
Medical, Vision, Dental, Mental Health.
Paid Vacation.
401k Plan/Retirement Benefits (as per regional policy).
Career Growth.
Professional Development.
Salary range for this position in Connecticut and Minnesota is $114,000 – $143,000. Honeywell considers various factors when extending an offer, including scope and responsibilities, candidate’s work experience, education and training, key skills, and market and business considerations.
Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments – powered by our Honeywell Forge software – that help make the world smarter, safer and more sustainable.
#J-18808-Ljbffr
Lead Customer Marketing Specialist (Healthcare)
role at
Honeywell .
Job Description Honeywell Building Automation (BA)
is a leading global provider of products, software, solutions, and technologies that enable building owners and occupants to ensure their facilities are safe, energy efficient, sustainable, and productive. BA products and services include advanced software applications for building control and optimization; sensors, switches, control systems, and instruments for energy management; access control; video surveillance; fire products; and installation, maintenance, and upgrades of systems.
As a
Lead Customer Marketing Specialist (Healthcare)
at Honeywell, you will play a crucial role in driving demand generation through development and execution of effective marketing strategies. You will collaborate closely with sales teams, understand customer needs, the go‑to‑market approach, and create targeted marketing campaigns. The successful candidate will have a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast‑paced environment. You will report directly to our Senior Manager of Vertical Marketing and work out one of our BA Strategic Locations on a hybrid work schedule.
Responsibilities
Define the vertical strategy, document it (white‑paper), and gain alignment of key stakeholders.
Collaborate with strategic sales teams to understand target customers and geographies, develop targeted marketing campaigns, and deliver account‑based marketing.
Develop and execute the marketing plan aligned to the short‑ and long‑term plan to drive demand generation in the region.
Analyze competitive landscape, industry trends, and customer insights to develop strategic marketing plans.
Understand customer needs to develop messaging and content that will encourage prospects down the funnel, working with offering management and business leaders.
Coordinate material, communication, lead management, and agency support through the shared services (COE’s).
Co‑manage vertical events and partnerships, and participate in non‑specific vertical events as needed.
Participate in customer visits to learn and engage first‑hand with key target accounts.
Utilize Global Design Models, and participate in enhancing both their usage and KPIs.
Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement.
Monitor and report on the performance of vertical results, together with the COE’s and data support group.
Qualifications
3+ years of experience in customer marketing or related roles.
Dynamic and self‑motivated; thrive in a fast‑paced environment.
Teamwork and collaboration; best results through collective effort.
Innovative and creative thinking; encourage new ideas and approaches.
Eager to learn and adapt to new technologies.
Customer‑centric mindset; prioritize understanding and meeting customer needs.
Strong problem‑solving skills.
Excellent communication and interpersonal skills.
Results‑oriented mindset; driven by achieving measurable outcomes.
Passion for marketing; stay up to date with industry trends.
Commitment to diversity and inclusion.
We Value
Bachelor's degree in Marketing, Business, or related field.
Master's degree in Marketing or Business Administration (preferred).
Passion for driving channel growth and maximizing sales opportunities.
Proven track record of developing successful marketing programs.
Strong leadership and project management abilities.
Ability to think creatively and innovatively.
Experience in managing and mentoring a team.
Experience in the technology or manufacturing industry (preferred).
Benefits
Medical, Vision, Dental, Mental Health.
Paid Vacation.
401k Plan/Retirement Benefits (as per regional policy).
Career Growth.
Professional Development.
Salary range for this position in Connecticut and Minnesota is $114,000 – $143,000. Honeywell considers various factors when extending an offer, including scope and responsibilities, candidate’s work experience, education and training, key skills, and market and business considerations.
Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition. As a trusted partner, we provide actionable solutions and innovation through our Aerospace Technologies, Building Automation, Energy and Sustainability Solutions, and Industrial Automation business segments – powered by our Honeywell Forge software – that help make the world smarter, safer and more sustainable.
#J-18808-Ljbffr