Honeywell
Lead Customer Marketing Specialist (Healthcare)
Honeywell, Houston, Texas, United States, 77246
Lead Customer Marketing Specialist (Healthcare)
Be among the first 25 applicants in 2 days.
Get AI-powered advice on this job and more exclusive features.
THE BUSINESS GROUP
Honeywell
Job Description
Honeywell Building Automation (BA) is a leading global provider of products, software, solutions, and technologies that enable building owners and occupants to ensure their facilities are safe, energy efficient, sustainable, and productive. BA products and services include advanced software applications for building control and optimization; sensors, switches, control systems, and instruments for energy management; access control; video surveillance; fire products; and installation, maintenance, and upgrades of systems.
THE POSITION
As a Lead Customer Marketing Specialist (Healthcare) here at Honeywell, you will play a crucial role in driving demand generation through the development and execution of effective marketing strategies. Collaborating closely with sales teams, this role involves understanding customer needs, how they make decisions, the go‑to‑market, and creating targeted marketing campaigns. The successful candidate will have a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast‑paced environment.
You will report directly to our Sr. Manager of Vertical Marketing and you’ll work out one of our BA Strategic Locations on a hybrid work schedule.
In this role, you will impact the company by developing and executing targeted marketing strategies that drive customer engagement, loyalty, and order growth.
Responsibilities
Define the strategy of the vertical, document it (white‑paper), and gain alignment of the key stakeholders
Collaborate with strategic sales teams to understand target customers and geographies, develop targeted marketing campaigns, and deliver account based marketing
Develop and execute the marketing plan aligned to the short and long term plan to drive demand generation in the region
Analyze our competitive landscape, industry trends, and customer insights to develop the strategic marketing plans
Understand customer needs to develop messaging and content that will encourage prospects down the marketing funnel, working with the offering management and business leaders
Co‑ordinate the need for material, communication, lead management, and agency support through the shared services (COE’s)
Co‑Manage vertical events and partnerships, together with participating in non‑specific vertical events, as needed
Participate in customer visits to learn and engage first‑hand with key target accounts
Utilize Global Design Models, and participate in enhancing both their usage, and KPIs
Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
Monitor and report on the performance of the vertical results, together with the COE’s and data support group
Qualifications YOU MUST HAVE
3+ years of experience in customer marketing or related roles, bringing a wealth of knowledge and expertise to the team
Dynamic and self‑motivated individuals who thrive in a fast‑paced environment
Teamwork and collaboration
Innovative and creative thinking
Eager to learn and adapt to new technologies
Customer‑centric mindset
Strong problem‑solving skills
Excellent communication and interpersonal skills
Results‑oriented mindset
Passion for marketing and staying up to date with industry trends
Commitment to diversity and inclusion
WE VALUE
Bachelor's degree in Marketing, Business, or related field
Master's degree in Marketing or Business Administration (preferred)
Passion for driving channel growth and maximizing sales opportunities
Proven track record of developing successful marketing programs
Strong leadership and project management abilities
Ability to think creatively and innovatively
Experience in managing and mentoring a team
Experience in the technology or manufacturing industry (preferred)
Benefits
Benefits – Medical, Vision, Dental, Mental Health
Paid Vacation
401k Plan/Retirement Benefits (as per regional policy)
Career Growth
Professional Development
The annual base salary range for this position in Connecticut and Minnesota is $114,000 – $143,000.
Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
#J-18808-Ljbffr
Get AI-powered advice on this job and more exclusive features.
THE BUSINESS GROUP
Honeywell
Job Description
Honeywell Building Automation (BA) is a leading global provider of products, software, solutions, and technologies that enable building owners and occupants to ensure their facilities are safe, energy efficient, sustainable, and productive. BA products and services include advanced software applications for building control and optimization; sensors, switches, control systems, and instruments for energy management; access control; video surveillance; fire products; and installation, maintenance, and upgrades of systems.
THE POSITION
As a Lead Customer Marketing Specialist (Healthcare) here at Honeywell, you will play a crucial role in driving demand generation through the development and execution of effective marketing strategies. Collaborating closely with sales teams, this role involves understanding customer needs, how they make decisions, the go‑to‑market, and creating targeted marketing campaigns. The successful candidate will have a strong analytical mindset, excellent communication skills, and the ability to thrive in a fast‑paced environment.
You will report directly to our Sr. Manager of Vertical Marketing and you’ll work out one of our BA Strategic Locations on a hybrid work schedule.
In this role, you will impact the company by developing and executing targeted marketing strategies that drive customer engagement, loyalty, and order growth.
Responsibilities
Define the strategy of the vertical, document it (white‑paper), and gain alignment of the key stakeholders
Collaborate with strategic sales teams to understand target customers and geographies, develop targeted marketing campaigns, and deliver account based marketing
Develop and execute the marketing plan aligned to the short and long term plan to drive demand generation in the region
Analyze our competitive landscape, industry trends, and customer insights to develop the strategic marketing plans
Understand customer needs to develop messaging and content that will encourage prospects down the marketing funnel, working with the offering management and business leaders
Co‑ordinate the need for material, communication, lead management, and agency support through the shared services (COE’s)
Co‑Manage vertical events and partnerships, together with participating in non‑specific vertical events, as needed
Participate in customer visits to learn and engage first‑hand with key target accounts
Utilize Global Design Models, and participate in enhancing both their usage, and KPIs
Monitor and report on the effectiveness of marketing campaigns, providing insights and recommendations for improvement
Monitor and report on the performance of the vertical results, together with the COE’s and data support group
Qualifications YOU MUST HAVE
3+ years of experience in customer marketing or related roles, bringing a wealth of knowledge and expertise to the team
Dynamic and self‑motivated individuals who thrive in a fast‑paced environment
Teamwork and collaboration
Innovative and creative thinking
Eager to learn and adapt to new technologies
Customer‑centric mindset
Strong problem‑solving skills
Excellent communication and interpersonal skills
Results‑oriented mindset
Passion for marketing and staying up to date with industry trends
Commitment to diversity and inclusion
WE VALUE
Bachelor's degree in Marketing, Business, or related field
Master's degree in Marketing or Business Administration (preferred)
Passion for driving channel growth and maximizing sales opportunities
Proven track record of developing successful marketing programs
Strong leadership and project management abilities
Ability to think creatively and innovatively
Experience in managing and mentoring a team
Experience in the technology or manufacturing industry (preferred)
Benefits
Benefits – Medical, Vision, Dental, Mental Health
Paid Vacation
401k Plan/Retirement Benefits (as per regional policy)
Career Growth
Professional Development
The annual base salary range for this position in Connecticut and Minnesota is $114,000 – $143,000.
Honeywell helps organizations solve the world's most complex challenges in automation, the future of aviation and energy transition.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
#J-18808-Ljbffr