Cornell University
Part-Time Online Course Facilitator - Marketing & Strategic Communications
Cornell University, Northeast Ithaca, New York, United States
Department Summary
eCornell delivers expertly crafted online certificate programs designed by Cornell University faculty. Our facilitators play a central role in creating dynamic, engaging, and highly interactive learning experiences. We are committed to providing an exceptional student experience through live interactions, meaningful feedback, and authentic engagement.
The Opportunity We are seeking experienced professionals to join our team as Course Facilitators. Facilitators are not course authors or adjunct faculty but are vital to ensuring the effective delivery of content created by Cornell faculty. In this role, you will complement our asynchronous course content by leading engaging live sessions, providing personalized actionable feedback, coaching learners on strategic thinking and effective communication, and building an interactive and supportive online learning environment.
Video Interaction Requirement As part of the Course Facilitator position at eCornell, video interaction with students is a key component of the role. Facilitators are expected to engage with students through live video sessions and in response to project submissions. We ask applicants to submit a short (3‑minute maximum) video using Loom addressing the following:
What excites you most about facilitating at eCornell, and how would you bring that enthusiasm into your interactions with students?
Record your response, copy the Loom link, and paste it into your cover letter.
Program‑Specific Focus – Tracks Track 1: Marketing & Brand Strategy
Strong understanding of core marketing principles, audience segmentation, and value propositions.
Experience with brand positioning, messaging frameworks, and storytelling for business contexts.
Ability to assess and give feedback on campaign concepts, brand narratives, and communication strategy.
Track 2: Digital Marketing & Social Media Strategy
Hands‑on experience with digital channels (email, web, paid media, social), analytics, and performance optimization.
Familiarity with platform‑specific content best practices and integrated campaign planning.
Ability to coach learners on building digital engagement, measuring effectiveness, and adapting to trends.
Track 3: Marketing AI, Content Development & Business Writing
Understanding of how generative AI and emerging tools support marketing research, ideation, and content development.
Strong writing background across formats: copywriting, storytelling, and professional business communication.
Ability to guide learners on responsible AI use, improving clarity, and elevating tone and message effectiveness.
Core Responsibilities (All Tracks)
Engage students by leading dynamic live discussions that foster interaction and deepen understanding.
Provide clear, constructive, and authentic feedback on student submissions, including recorded video responses.
Facilitate effectively: manage online discussions, respond promptly to student inquiries, and track student progress.
Commit to facilitating a minimum of 1–2 courses per month with consistent engagement and preparation.
Complete an in‑depth onboarding program, including shadowing live courses, participating in debrief sessions, and mastering the assigned certificate program.
Engage in training and professional development to stay current with emerging learning methodologies, educational technologies, and best practices in online facilitation.
Required Qualifications
Relevant graduate degree and 5+ years of relevant professional experience, or an equivalent combination of education and experience.
Core marketing and digital skills, including audience research, campaign analysis, channel planning, and the ability to review and provide feedback on strategic deliverables such as briefs, messaging, content frameworks, and campaign plans.
Experience using modern marketing tools and AI‑supported workflows, such as content ideation tools, social scheduling platforms, analytics dashboards, and generative AI for drafting, optimization, and insights; along with an understanding of responsible usage.
Hands‑on background in marketing strategy, brand development, digital execution, or communications, with experience applying these skills in real business contexts; ability to guide learners through practical application and connect concepts to current industry practices.
Strong working knowledge of core marketing and content practices, including storytelling, copywriting, business writing, content strategy, and social media development, with the ability to coach learners on clarity, tone, structure, and effectiveness.
Exceptional communication skills, both written and verbal.
Ability to deliver authentic, concise, and impactful feedback.
Proficiency with online learning tools (e.g., Canvas, Zoom) and technology for instruction.
Loom video submission.
Preferred Qualifications
Leadership or strategy advisory experience (e.g., guiding AI adoption, leading data/AI teams, or driving analytics initiatives).
Relevant professional certifications in marketing, digital strategy, communications, or AI‑supported marketing tools are strongly preferred.
Previous experience in online instruction or facilitation.
What We Offer
Comprehensive onboarding and training program to set you up for success as a facilitator.
Access to ongoing professional development resources and periodic training updates.
Opportunities to shape impactful online learning experiences for professionals.
A collaborative and supportive facilitator community.
Additional Information
Location: Remote, open to candidates located anywhere within the U.S.
Employment Type: Casual, non‑benefits eligible positions.
Restrictions: No visa sponsorship or relocation assistance available.
We would love to hear from you if you are passionate about fostering impactful online learning experiences and excel at authentic student engagement. Apply today and become an integral part of the eCornell team!
EEO Statement Cornell welcomes students, faculty, and staff with diverse backgrounds from across the globe to pursue world‑class education and career opportunities, to further the founding principle of “... any person ... any study.” No person shall be denied employment on the basis of any legally protected status or subjected to prohibited discrimination involving, but not limited to, such factors as race, ethnic or national origin, citizenship and immigration status, color, sex, pregnancy or pregnancy‑related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual’s genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law. Cornell University embraces diversity in its workforce and seeks job candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We hire based on merit, and encourage people from historically underrepresented and/or marginalized identities to apply. Consistent with federal law, Cornell engages in affirmative action in employment for qualified protected veterans as defined in the Vietnam Era Veterans’ Re‑adjustment Assistance Act (VEVRAA) and qualified individuals with disabilities under Section 503 of the Rehabilitation Act. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.
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The Opportunity We are seeking experienced professionals to join our team as Course Facilitators. Facilitators are not course authors or adjunct faculty but are vital to ensuring the effective delivery of content created by Cornell faculty. In this role, you will complement our asynchronous course content by leading engaging live sessions, providing personalized actionable feedback, coaching learners on strategic thinking and effective communication, and building an interactive and supportive online learning environment.
Video Interaction Requirement As part of the Course Facilitator position at eCornell, video interaction with students is a key component of the role. Facilitators are expected to engage with students through live video sessions and in response to project submissions. We ask applicants to submit a short (3‑minute maximum) video using Loom addressing the following:
What excites you most about facilitating at eCornell, and how would you bring that enthusiasm into your interactions with students?
Record your response, copy the Loom link, and paste it into your cover letter.
Program‑Specific Focus – Tracks Track 1: Marketing & Brand Strategy
Strong understanding of core marketing principles, audience segmentation, and value propositions.
Experience with brand positioning, messaging frameworks, and storytelling for business contexts.
Ability to assess and give feedback on campaign concepts, brand narratives, and communication strategy.
Track 2: Digital Marketing & Social Media Strategy
Hands‑on experience with digital channels (email, web, paid media, social), analytics, and performance optimization.
Familiarity with platform‑specific content best practices and integrated campaign planning.
Ability to coach learners on building digital engagement, measuring effectiveness, and adapting to trends.
Track 3: Marketing AI, Content Development & Business Writing
Understanding of how generative AI and emerging tools support marketing research, ideation, and content development.
Strong writing background across formats: copywriting, storytelling, and professional business communication.
Ability to guide learners on responsible AI use, improving clarity, and elevating tone and message effectiveness.
Core Responsibilities (All Tracks)
Engage students by leading dynamic live discussions that foster interaction and deepen understanding.
Provide clear, constructive, and authentic feedback on student submissions, including recorded video responses.
Facilitate effectively: manage online discussions, respond promptly to student inquiries, and track student progress.
Commit to facilitating a minimum of 1–2 courses per month with consistent engagement and preparation.
Complete an in‑depth onboarding program, including shadowing live courses, participating in debrief sessions, and mastering the assigned certificate program.
Engage in training and professional development to stay current with emerging learning methodologies, educational technologies, and best practices in online facilitation.
Required Qualifications
Relevant graduate degree and 5+ years of relevant professional experience, or an equivalent combination of education and experience.
Core marketing and digital skills, including audience research, campaign analysis, channel planning, and the ability to review and provide feedback on strategic deliverables such as briefs, messaging, content frameworks, and campaign plans.
Experience using modern marketing tools and AI‑supported workflows, such as content ideation tools, social scheduling platforms, analytics dashboards, and generative AI for drafting, optimization, and insights; along with an understanding of responsible usage.
Hands‑on background in marketing strategy, brand development, digital execution, or communications, with experience applying these skills in real business contexts; ability to guide learners through practical application and connect concepts to current industry practices.
Strong working knowledge of core marketing and content practices, including storytelling, copywriting, business writing, content strategy, and social media development, with the ability to coach learners on clarity, tone, structure, and effectiveness.
Exceptional communication skills, both written and verbal.
Ability to deliver authentic, concise, and impactful feedback.
Proficiency with online learning tools (e.g., Canvas, Zoom) and technology for instruction.
Loom video submission.
Preferred Qualifications
Leadership or strategy advisory experience (e.g., guiding AI adoption, leading data/AI teams, or driving analytics initiatives).
Relevant professional certifications in marketing, digital strategy, communications, or AI‑supported marketing tools are strongly preferred.
Previous experience in online instruction or facilitation.
What We Offer
Comprehensive onboarding and training program to set you up for success as a facilitator.
Access to ongoing professional development resources and periodic training updates.
Opportunities to shape impactful online learning experiences for professionals.
A collaborative and supportive facilitator community.
Additional Information
Location: Remote, open to candidates located anywhere within the U.S.
Employment Type: Casual, non‑benefits eligible positions.
Restrictions: No visa sponsorship or relocation assistance available.
We would love to hear from you if you are passionate about fostering impactful online learning experiences and excel at authentic student engagement. Apply today and become an integral part of the eCornell team!
EEO Statement Cornell welcomes students, faculty, and staff with diverse backgrounds from across the globe to pursue world‑class education and career opportunities, to further the founding principle of “... any person ... any study.” No person shall be denied employment on the basis of any legally protected status or subjected to prohibited discrimination involving, but not limited to, such factors as race, ethnic or national origin, citizenship and immigration status, color, sex, pregnancy or pregnancy‑related conditions, age, creed, religion, actual or perceived disability (including persons associated with such a person), arrest and/or conviction record, military or veteran status, sexual orientation, gender expression and/or identity, an individual’s genetic information, domestic violence victim status, familial status, marital status, or any other characteristic protected by applicable federal, state, or local law. Cornell University embraces diversity in its workforce and seeks job candidates who will contribute to a climate that supports students, faculty, and staff of all identities and backgrounds. We hire based on merit, and encourage people from historically underrepresented and/or marginalized identities to apply. Consistent with federal law, Cornell engages in affirmative action in employment for qualified protected veterans as defined in the Vietnam Era Veterans’ Re‑adjustment Assistance Act (VEVRAA) and qualified individuals with disabilities under Section 503 of the Rehabilitation Act. We also recognize a lawful preference in employment practices for Native Americans living on or near Indian reservations in accordance with applicable law.
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