Create Wellness, Inc.
Role Overview
Create is looking for a sharp, data-driven VP of Growth Marketing to scale our category-defining creatine brand. This leader owns the full growth engine—acquisition, conversion, and retention—across paid, owned, and earned channels. You’ll set strategy, lead a small but mighty team, and work directly with the CEO to keep growth efficient and brand-aligned as we expand online and in retail.
Key Responsibilities
Growth Strategy & Leadership : Set and hit aggressive revenue and CAC / LTV goals. Build and mentor a high-performing growth team.
Paid Social & Performance Creative : Oversee media buying, creative testing, and scaling across Meta, TikTok, Google, TV, and emerging channels. In 2026, your budget will be upwards of $50M.
Affiliate & Influencer : Expand and optimize our affiliate, creator, and ambassador programs to drive profitable customer acquisition.
Ecommerce : Own site experience, CRO, analytics, and the full DTC funnel from landing page to checkout.
Retention & Lifecycle : Lead email, SMS, loyalty, and subscription strategies to maximize LTV and repeat purchase.
Data & Analytics : Build a rigorous testing culture, using data to guide spend allocation, experimentation, and forecasting.
Cross-Functional Collaboration : Partner with Brand, Operations, Finance and Retail teams to align growth efforts with launches, retail expansions, and inventory planning.
Requirements
8+ years in growth marketing for high-velocity CPG, DTC, or consumer health / wellness brands.
Experience at a digitally native, but omnichannel CPG or DTC brand
Experience scaling a subscription oriented CPG or DTC brand
Deep expertise in paid social and performance creative; strong grasp of ecommerce and retention levers.
Proven track record scaling revenue and improving CAC / LTV at $50M+ annual run rates.
Analytical, scrappy, and comfortable leading strategy while rolling up sleeves to execute.
Strong leadership and team-building skills; thrives in fast-moving, founder-led environments.
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Key Responsibilities
Growth Strategy & Leadership : Set and hit aggressive revenue and CAC / LTV goals. Build and mentor a high-performing growth team.
Paid Social & Performance Creative : Oversee media buying, creative testing, and scaling across Meta, TikTok, Google, TV, and emerging channels. In 2026, your budget will be upwards of $50M.
Affiliate & Influencer : Expand and optimize our affiliate, creator, and ambassador programs to drive profitable customer acquisition.
Ecommerce : Own site experience, CRO, analytics, and the full DTC funnel from landing page to checkout.
Retention & Lifecycle : Lead email, SMS, loyalty, and subscription strategies to maximize LTV and repeat purchase.
Data & Analytics : Build a rigorous testing culture, using data to guide spend allocation, experimentation, and forecasting.
Cross-Functional Collaboration : Partner with Brand, Operations, Finance and Retail teams to align growth efforts with launches, retail expansions, and inventory planning.
Requirements
8+ years in growth marketing for high-velocity CPG, DTC, or consumer health / wellness brands.
Experience at a digitally native, but omnichannel CPG or DTC brand
Experience scaling a subscription oriented CPG or DTC brand
Deep expertise in paid social and performance creative; strong grasp of ecommerce and retention levers.
Proven track record scaling revenue and improving CAC / LTV at $50M+ annual run rates.
Analytical, scrappy, and comfortable leading strategy while rolling up sleeves to execute.
Strong leadership and team-building skills; thrives in fast-moving, founder-led environments.
#J-18808-Ljbffr