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VirtualVocations

Marketing Vice President

VirtualVocations, Columbia, South Carolina, us, 29228

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A company is looking for a VP of Marketing to lead strategic marketing initiatives for their SaaS product.

Key Responsibilities

Develop and execute a comprehensive marketing strategy to drive product-led growth and support sales objectives

Lead integrated marketing campaigns to generate high-quality leads for mid-market and enterprise segments

Mentor and lead a high-performing marketing team while ensuring cross-functional collaboration

Required Qualifications

10+ years of progressive marketing experience, with at least 5 years in senior leadership roles in SaaS or technology marketing

Proven success in scaling product-led growth models and demand generation strategies

Strong analytical skills with the ability to interpret data and translate insights into actionable strategies

Experience leading diverse, high-performing marketing teams

Hands-on experience in digital marketing channels including SEO, SEM, content marketing, and lifecycle marketing

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