ID.me
Mountain View, California, United States
Company Overview ID.me is a next‑generation digital identity wallet that simplifies how individuals securely prove and verify their identity online. With a single ID.me verification, users can seamlessly sign in across multiple websites without creating new accounts. Over 152 million users trust ID.me for identity verification at federal agencies, state governments, healthcare organizations and more. ID.me’s technology meets federal authentication standards and is approved as a NIST 800‑63‑3 IAL2/AAL2 credential service provider.
Role Overview Location: Mountain View, CA (Full‑time in‑office)
This role will own data‑driven strategies to increase installs, streamline onboarding, and improve activation, engagement, and retention across in‑app, email, push, and emerging digital channels. The ideal candidate combines analytical rigor with creative intuition to uncover insights, design personalization and experimentation strategies, and deliver programs that build trust, deepen engagement, and drive long‑term member value.
Responsibilities
Partner with Product, PMM, Lifecycle, Engineering, MarTech, Design, and Data Science to identify growth opportunities, develop hypotheses, and launch high‑impact, cross‑channel campaigns.
Leverage first‑party data, behavioral insights, and predictive modeling to design personalized programs that deepen engagement and accelerate transactions.
Balance high‑velocity, tactical initiatives with long‑term programs that build sustainable, compounding growth loops.
Build, iterate, and advocate for best‑in‑class channel strategies, leveraging analytics frameworks and AI tools to maximize channel performance.
Project‑manage campaigns from concept through execution to ensure timely delivery and alignment with business goals.
Design and implement data‑driven experiments across creative assets, segmentation, and personalization to identify what resonates most with members.
Establish a testing roadmap to continuously improve activation, engagement, and conversion rates.
Reporting & Insights
Monitor and analyze performance metrics across the funnel, from installs to revenue growth.
Partner with Analytics to define KPIs, build dashboards, and extract insights that inform ongoing optimization.
Continuously iterate on strategies and campaigns to improve impact, efficiency, and member satisfaction.
Cross‑Functional Collaboration
Work closely with cross‑functional teams to align marketing initiatives with product updates, lifecycle programs, and company growth priorities.
Communicate findings, opportunities, and performance insights clearly to stakeholders across Product, Marketing, and Leadership.
Explore emerging tools, AI technologies, and new growth channels to enhance personalization and scale experimentation.
Identify and act on new opportunities for efficiency, automation, and performance lift across acquisition and engagement channels.
Translate learnings from experiments into scalable playbooks and best practices for future growth initiatives.
Qualifications
5–8+ years of experience in growth strategy, lifecycle marketing, management consulting, or related strategic and analytical roles.
Strong analytical skills and ability to extract insights from dashboards, funnel metrics, and campaign analytics to inform strategy.
Excellent collaboration skills—comfortable working with Product, Engineering, MarTech, Product Marketing, Design, and Data Science teams.
Experience with A/B testing, experimentation frameworks, and campaign optimization.
Strong grasp of lifecycle channels and segmentation, and experience developing cross‑channel programs that drive engagement and retention.
Experience with tools such as Braze, Amplitude, Mixpanel, Looker is a plus.
Familiarity with AI‑driven personalization, automation, and predictive modeling is a strong plus.
Track record of achieving ambitious growth targets in fast‑paced, dynamic environments.
Thrives in 0‑1 environments—comfortable testing, building, and scaling new programs quickly.
Exceptional communication and presentation skills, with the ability to translate business needs into actionable marketing strategies and briefs.
Bachelor’s degree required; advanced degree a plus.
Ideal Candidate
Passion for delivering the right message, to the right audience, through the right channel, at the right time.
Comfort operating in dynamic environments with evolving priorities.
A self‑starter mindset with strong ownership, curiosity, and drive for continuous improvement.
A team‑first attitude with a bias for collaboration and results.
Compensation & Benefits Annual base salary: $158,523 - $226,840 USD (location‑based). Additional compensation may include company bonus, equity, and benefits such as medical, dental, vision, 401(k) with company match, parental leave, paid time off, disability insurance, and more.
ID.me maintains a work environment free from discrimination and adheres to equal employment opportunity policies. ID.me participates in E‑Verify.
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Company Overview ID.me is a next‑generation digital identity wallet that simplifies how individuals securely prove and verify their identity online. With a single ID.me verification, users can seamlessly sign in across multiple websites without creating new accounts. Over 152 million users trust ID.me for identity verification at federal agencies, state governments, healthcare organizations and more. ID.me’s technology meets federal authentication standards and is approved as a NIST 800‑63‑3 IAL2/AAL2 credential service provider.
Role Overview Location: Mountain View, CA (Full‑time in‑office)
This role will own data‑driven strategies to increase installs, streamline onboarding, and improve activation, engagement, and retention across in‑app, email, push, and emerging digital channels. The ideal candidate combines analytical rigor with creative intuition to uncover insights, design personalization and experimentation strategies, and deliver programs that build trust, deepen engagement, and drive long‑term member value.
Responsibilities
Partner with Product, PMM, Lifecycle, Engineering, MarTech, Design, and Data Science to identify growth opportunities, develop hypotheses, and launch high‑impact, cross‑channel campaigns.
Leverage first‑party data, behavioral insights, and predictive modeling to design personalized programs that deepen engagement and accelerate transactions.
Balance high‑velocity, tactical initiatives with long‑term programs that build sustainable, compounding growth loops.
Build, iterate, and advocate for best‑in‑class channel strategies, leveraging analytics frameworks and AI tools to maximize channel performance.
Project‑manage campaigns from concept through execution to ensure timely delivery and alignment with business goals.
Design and implement data‑driven experiments across creative assets, segmentation, and personalization to identify what resonates most with members.
Establish a testing roadmap to continuously improve activation, engagement, and conversion rates.
Reporting & Insights
Monitor and analyze performance metrics across the funnel, from installs to revenue growth.
Partner with Analytics to define KPIs, build dashboards, and extract insights that inform ongoing optimization.
Continuously iterate on strategies and campaigns to improve impact, efficiency, and member satisfaction.
Cross‑Functional Collaboration
Work closely with cross‑functional teams to align marketing initiatives with product updates, lifecycle programs, and company growth priorities.
Communicate findings, opportunities, and performance insights clearly to stakeholders across Product, Marketing, and Leadership.
Explore emerging tools, AI technologies, and new growth channels to enhance personalization and scale experimentation.
Identify and act on new opportunities for efficiency, automation, and performance lift across acquisition and engagement channels.
Translate learnings from experiments into scalable playbooks and best practices for future growth initiatives.
Qualifications
5–8+ years of experience in growth strategy, lifecycle marketing, management consulting, or related strategic and analytical roles.
Strong analytical skills and ability to extract insights from dashboards, funnel metrics, and campaign analytics to inform strategy.
Excellent collaboration skills—comfortable working with Product, Engineering, MarTech, Product Marketing, Design, and Data Science teams.
Experience with A/B testing, experimentation frameworks, and campaign optimization.
Strong grasp of lifecycle channels and segmentation, and experience developing cross‑channel programs that drive engagement and retention.
Experience with tools such as Braze, Amplitude, Mixpanel, Looker is a plus.
Familiarity with AI‑driven personalization, automation, and predictive modeling is a strong plus.
Track record of achieving ambitious growth targets in fast‑paced, dynamic environments.
Thrives in 0‑1 environments—comfortable testing, building, and scaling new programs quickly.
Exceptional communication and presentation skills, with the ability to translate business needs into actionable marketing strategies and briefs.
Bachelor’s degree required; advanced degree a plus.
Ideal Candidate
Passion for delivering the right message, to the right audience, through the right channel, at the right time.
Comfort operating in dynamic environments with evolving priorities.
A self‑starter mindset with strong ownership, curiosity, and drive for continuous improvement.
A team‑first attitude with a bias for collaboration and results.
Compensation & Benefits Annual base salary: $158,523 - $226,840 USD (location‑based). Additional compensation may include company bonus, equity, and benefits such as medical, dental, vision, 401(k) with company match, parental leave, paid time off, disability insurance, and more.
ID.me maintains a work environment free from discrimination and adheres to equal employment opportunity policies. ID.me participates in E‑Verify.
#J-18808-Ljbffr