ID.me
Mountain View, California, United States
Company Overview ID.me is a next‑generation digital identity wallet that simplifies how individuals securely verify their identity online. With a single ID.me verification, users can seamlessly sign in across multiple websites without creating new accounts.
Over 152 million users trust ID.me for streamlined identity verification and secure access to services at 20 federal agencies, 45 state governments, and 70 healthcare organizations. More than 600 consumer brands use ID.me to verify user segments and build authentic relationships. ID.me’s technology meets federal authentication standards set by the Commerce Department and is approved as a NIST 800‑63‑3 IAL2/AAL2 credential service provider by the Kantara Initiative. Committed to “No Identity Left Behind,” ID.me ensures secure digital identities for all.
Role Overview Integrated Marketing Manager – shape and execute how our brand and products connect with the world through insights, strategic storytelling, campaign development, and go‑to‑market execution. This role combines outbound product marketing, brand management, and consumer marketing to deliver high‑impact campaigns that drive results.
What You’ll Do
Own the development and execution of campaign plans for product launches, feature rollouts, and strategic initiatives.
Start with business objectives and insights, define strategic marketing plans that articulate value propositions and key messaging, and lead the development of campaigns that deliver the right message to the right people at the right time.
Collaborate with Product, Analytics, Growth, and Communications teams to ensure initiatives are timed, messaged, and measured for maximum impact.
Messaging & Materials
Craft and evolve positioning and messaging tailored to target audiences, products, and use cases.
Balance emotional resonance with functional clarity, using insights and structured narrative development.
Ensure message consistency across channels, touchpoints, and partnerships.
Campaign Development & Execution
Build full‑funnel marketing plans across paid, owned, earned, and lifecycle channels—designed to drive business outcomes.
Translate insights into clear briefs for creative, lifecycle, and media teams, setting a high bar for execution.
Ensure campaigns are strategically aligned, on‑brand, and performance‑driven.
KPIs & Measurement
Align initiative KPIs to top‑level Marketing KPIs to drive adoption, engagement, conversion, and trust; partner with analytics to track and optimize.
Translate brand goals (e.g., perception, awareness) into actionable marketing tactics and measurable results.
Lead post‑campaign analysis to surface insights and inform future strategies.
Brand & Business Bridge
Apply ID.me’s brand positioning and voice with consistency across all marketing efforts.
Support brand health measurement using insights, perception data, and market signals.
Bridge long‑term brand strategy with day‑to‑day marketing execution.
Cross-Functional Collaboration
Partner with Product, Design, Communications, Growth, and Sales to align messaging and marketing across functions.
Collaborate with internal and agency teams to execute creative and media strategies.
Help develop internal playbooks that drive consistency, accelerate GTM execution, and link storytelling to measurable business impact.
Who You Are
A versatile marketer with experience across product marketing, brand management, and campaign execution.
Business‑minded, insight‑driven, outcome‑oriented—focused on moving the needle and building lasting brand equity.
Highly collaborative, with strong communication and project management skills.
Comfortable refining messaging frameworks and rolling up sleeves to manage campaign timelines and briefs.
Energized by building, testing, and optimizing in a fast‑moving, high‑impact environment.
What You Bring
6–8 years of experience in integrated marketing, product marketing, brand management, or go‑to‑market strategy.
Proven success leading GTM campaigns and owning measurable business outcomes.
Experience working cross‑functionally with product, insights, creative, and growth teams in high‑performance environments.
Deep interest in brand performance metrics, customer research, and marketing analytics.
A portfolio or track record that demonstrates ownership of marketing strategy and execution from concept to measurement.
Strong writing and storytelling instincts, with the ability to simplify complex topics.
Bonus: experience in tech, marketplaces, fintech, identity, or highly regulated categories.
Compensation & Benefits Annual base salary: $185,000 – $213,219 USD. Benefits include medical, dental, vision, health savings account, flexible spending accounts, life and AD&D insurance, 401(k) with company match, parental leave, unlimited paid time off subject to policy, disability and accident insurance, referral bonus, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.
Location Mountain View, CA – Full‑time, on‑site at ID.me’s Mountain View office. All roles are on‑site five days per week unless stated otherwise.
Equal Employment Opportunity ID.me maintains a work environment free from discrimination. All employees are treated with dignity and respect. ID.me does not discriminate on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me’s policy is to provide reasonable accommodation to qualified employees with protected disabilities. ID.me participates in E‑Verify.
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Company Overview ID.me is a next‑generation digital identity wallet that simplifies how individuals securely verify their identity online. With a single ID.me verification, users can seamlessly sign in across multiple websites without creating new accounts.
Over 152 million users trust ID.me for streamlined identity verification and secure access to services at 20 federal agencies, 45 state governments, and 70 healthcare organizations. More than 600 consumer brands use ID.me to verify user segments and build authentic relationships. ID.me’s technology meets federal authentication standards set by the Commerce Department and is approved as a NIST 800‑63‑3 IAL2/AAL2 credential service provider by the Kantara Initiative. Committed to “No Identity Left Behind,” ID.me ensures secure digital identities for all.
Role Overview Integrated Marketing Manager – shape and execute how our brand and products connect with the world through insights, strategic storytelling, campaign development, and go‑to‑market execution. This role combines outbound product marketing, brand management, and consumer marketing to deliver high‑impact campaigns that drive results.
What You’ll Do
Own the development and execution of campaign plans for product launches, feature rollouts, and strategic initiatives.
Start with business objectives and insights, define strategic marketing plans that articulate value propositions and key messaging, and lead the development of campaigns that deliver the right message to the right people at the right time.
Collaborate with Product, Analytics, Growth, and Communications teams to ensure initiatives are timed, messaged, and measured for maximum impact.
Messaging & Materials
Craft and evolve positioning and messaging tailored to target audiences, products, and use cases.
Balance emotional resonance with functional clarity, using insights and structured narrative development.
Ensure message consistency across channels, touchpoints, and partnerships.
Campaign Development & Execution
Build full‑funnel marketing plans across paid, owned, earned, and lifecycle channels—designed to drive business outcomes.
Translate insights into clear briefs for creative, lifecycle, and media teams, setting a high bar for execution.
Ensure campaigns are strategically aligned, on‑brand, and performance‑driven.
KPIs & Measurement
Align initiative KPIs to top‑level Marketing KPIs to drive adoption, engagement, conversion, and trust; partner with analytics to track and optimize.
Translate brand goals (e.g., perception, awareness) into actionable marketing tactics and measurable results.
Lead post‑campaign analysis to surface insights and inform future strategies.
Brand & Business Bridge
Apply ID.me’s brand positioning and voice with consistency across all marketing efforts.
Support brand health measurement using insights, perception data, and market signals.
Bridge long‑term brand strategy with day‑to‑day marketing execution.
Cross-Functional Collaboration
Partner with Product, Design, Communications, Growth, and Sales to align messaging and marketing across functions.
Collaborate with internal and agency teams to execute creative and media strategies.
Help develop internal playbooks that drive consistency, accelerate GTM execution, and link storytelling to measurable business impact.
Who You Are
A versatile marketer with experience across product marketing, brand management, and campaign execution.
Business‑minded, insight‑driven, outcome‑oriented—focused on moving the needle and building lasting brand equity.
Highly collaborative, with strong communication and project management skills.
Comfortable refining messaging frameworks and rolling up sleeves to manage campaign timelines and briefs.
Energized by building, testing, and optimizing in a fast‑moving, high‑impact environment.
What You Bring
6–8 years of experience in integrated marketing, product marketing, brand management, or go‑to‑market strategy.
Proven success leading GTM campaigns and owning measurable business outcomes.
Experience working cross‑functionally with product, insights, creative, and growth teams in high‑performance environments.
Deep interest in brand performance metrics, customer research, and marketing analytics.
A portfolio or track record that demonstrates ownership of marketing strategy and execution from concept to measurement.
Strong writing and storytelling instincts, with the ability to simplify complex topics.
Bonus: experience in tech, marketplaces, fintech, identity, or highly regulated categories.
Compensation & Benefits Annual base salary: $185,000 – $213,219 USD. Benefits include medical, dental, vision, health savings account, flexible spending accounts, life and AD&D insurance, 401(k) with company match, parental leave, unlimited paid time off subject to policy, disability and accident insurance, referral bonus, employee assistance program, pet insurance, travel assistant program, wellbeing and childcare discounts, benefit advocates, and a learning and development benefit.
Location Mountain View, CA – Full‑time, on‑site at ID.me’s Mountain View office. All roles are on‑site five days per week unless stated otherwise.
Equal Employment Opportunity ID.me maintains a work environment free from discrimination. All employees are treated with dignity and respect. ID.me does not discriminate on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me’s policy is to provide reasonable accommodation to qualified employees with protected disabilities. ID.me participates in E‑Verify.
#J-18808-Ljbffr