PerfectServe
What is PerfectServe?
PerfectServe offers best-in-class KLAS assets across three categories: clinical communications, scheduling, and patient engagement solutions. Featured on this year’s Inc 5000 list, we’ve achieved an 88% growth rate over the past three years and need strong team members to help us continue growing.
Our mission is to accelerate speed to care by optimizing provider schedules and routing messages to the right person at the right time, advancing patient care and clinical workflows. By improving speed to care and cross‑continuum communication, we save lives, reduce length of stay, minimize readmissions, and bring joy back to caregivers.
Role Overview
We’re looking for a Director of Growth Marketing to own and scale demand for PerfectServe. This role is perfect for someone who loves testing, optimizing, and moving fast, operating at the heart of our high‑volume, short‑cycle GTM motion to drive large numbers of qualified leads and fine‑tune conversion rates. Key Responsibilities
Lead the demand generation strategy and execution, focusing on high‑velocity lead generation, nurturing, and conversion. Drive pipeline growth to exceed company targets, with direct accountability for 40% of total pipeline and 30% of bookings within this business line. Build and optimize multi‑channel campaigns (paid social, paid search, digital display, email nurture, interactive content) that attract and convert high‑intent buyers. Manage budget allocation and pacing across channels to ensure consistent lead flow and cost efficiency. Campaign & Messaging Strategy
Partner with Product and Content Marketing to develop clear, customer‑first storytelling that speaks to the daily challenges of medical practices. Position PerfectServe as the modern alternative to traditional call services, highlighting speed, simplicity, and cost predictability. Test creative concepts, messaging angles, and offers frequently; monitor performance and adapt quickly based on results. Collaborate with consultants and a paid media agency as the primary marketing point of contact, guiding strategy, reviewing performance, and iterating on creative. Performance Analytics & Optimization
Track and optimize full‑funnel metrics (MQL → SQL → Pipeline → ARR) to ensure strong conversion rates and healthy ROI. Partner with Marketing Operations and Sales to ensure smooth handoffs, clean attribution, and accurate reporting. Forecast and report on funnel performance, pipeline health, and contribution to company goals. Identify bottlenecks in the buyer journey and implement data‑driven experiments to improve efficiency. Cross‑Functional Collaboration
Work hand‑in‑hand with Sales Leadership to align on lead quality, follow‑up cadence, and feedback loops. Coordinate with Product Marketing and Customer Success to ensure campaigns reflect real customer insights and outcomes. Collaborate with the creative team to continuously evolve our messaging, visuals, and offers. Work remotely with true flexibility using async communication tools such as Slack and Asana. What You’ll Bring
5‑7 years of experience in B2B demand generation, ideally within SaaS, healthcare, or other high‑velocity growth environments. Proven success owning pipeline targets and managing high‑volume, fast‑moving funnels. Strong analytical mindset and ability to translate data into actionable marketing decisions. Deep experience with digital advertising, campaign management, and performance optimization. Familiarity with Salesforce, Pardot/Marketo, Google Analytics, and LinkedIn Campaign Manager. Exceptional communication and storytelling skills—able to connect functional benefits to emotional drivers for clinicians and practice managers. A curious, entrepreneurial mindset with a willingness to test, learn, and adapt quickly. Career Path
After building a strong, repeatable playbook for the Ambulatory Business, you’ll have opportunities to expand into enterprise or multi‑product ownership, manage a team, or grow into broader marketing leadership. Why Join PerfectServe?
At PerfectServe, we transform healthcare communication and collaboration to help clinicians deliver better care. You’ll work with a dedicated, mission‑driven team in an environment that values growth, transparency, and innovation. Please do not use AI tools to generate your application materials. We value authentic, personal communication and want to understand your unique voice and perspective. Compensation
Salary range: $120,000–$150,000 per year, tailored to your background, strengths, and potential growth. Benefits
Remote‑first work environment Health, Dental, Vision, Life & Disability Insurance options available day one 401K with match and immediate vesting 17 company holidays, 2 floating holidays, and competitive paid time off policy Internal advancement opportunities
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We’re looking for a Director of Growth Marketing to own and scale demand for PerfectServe. This role is perfect for someone who loves testing, optimizing, and moving fast, operating at the heart of our high‑volume, short‑cycle GTM motion to drive large numbers of qualified leads and fine‑tune conversion rates. Key Responsibilities
Lead the demand generation strategy and execution, focusing on high‑velocity lead generation, nurturing, and conversion. Drive pipeline growth to exceed company targets, with direct accountability for 40% of total pipeline and 30% of bookings within this business line. Build and optimize multi‑channel campaigns (paid social, paid search, digital display, email nurture, interactive content) that attract and convert high‑intent buyers. Manage budget allocation and pacing across channels to ensure consistent lead flow and cost efficiency. Campaign & Messaging Strategy
Partner with Product and Content Marketing to develop clear, customer‑first storytelling that speaks to the daily challenges of medical practices. Position PerfectServe as the modern alternative to traditional call services, highlighting speed, simplicity, and cost predictability. Test creative concepts, messaging angles, and offers frequently; monitor performance and adapt quickly based on results. Collaborate with consultants and a paid media agency as the primary marketing point of contact, guiding strategy, reviewing performance, and iterating on creative. Performance Analytics & Optimization
Track and optimize full‑funnel metrics (MQL → SQL → Pipeline → ARR) to ensure strong conversion rates and healthy ROI. Partner with Marketing Operations and Sales to ensure smooth handoffs, clean attribution, and accurate reporting. Forecast and report on funnel performance, pipeline health, and contribution to company goals. Identify bottlenecks in the buyer journey and implement data‑driven experiments to improve efficiency. Cross‑Functional Collaboration
Work hand‑in‑hand with Sales Leadership to align on lead quality, follow‑up cadence, and feedback loops. Coordinate with Product Marketing and Customer Success to ensure campaigns reflect real customer insights and outcomes. Collaborate with the creative team to continuously evolve our messaging, visuals, and offers. Work remotely with true flexibility using async communication tools such as Slack and Asana. What You’ll Bring
5‑7 years of experience in B2B demand generation, ideally within SaaS, healthcare, or other high‑velocity growth environments. Proven success owning pipeline targets and managing high‑volume, fast‑moving funnels. Strong analytical mindset and ability to translate data into actionable marketing decisions. Deep experience with digital advertising, campaign management, and performance optimization. Familiarity with Salesforce, Pardot/Marketo, Google Analytics, and LinkedIn Campaign Manager. Exceptional communication and storytelling skills—able to connect functional benefits to emotional drivers for clinicians and practice managers. A curious, entrepreneurial mindset with a willingness to test, learn, and adapt quickly. Career Path
After building a strong, repeatable playbook for the Ambulatory Business, you’ll have opportunities to expand into enterprise or multi‑product ownership, manage a team, or grow into broader marketing leadership. Why Join PerfectServe?
At PerfectServe, we transform healthcare communication and collaboration to help clinicians deliver better care. You’ll work with a dedicated, mission‑driven team in an environment that values growth, transparency, and innovation. Please do not use AI tools to generate your application materials. We value authentic, personal communication and want to understand your unique voice and perspective. Compensation
Salary range: $120,000–$150,000 per year, tailored to your background, strengths, and potential growth. Benefits
Remote‑first work environment Health, Dental, Vision, Life & Disability Insurance options available day one 401K with match and immediate vesting 17 company holidays, 2 floating holidays, and competitive paid time off policy Internal advancement opportunities
#J-18808-Ljbffr