Fidelis Care - New York
Position
Director, Digital Marketing Strategy at Fidelis Care - New York
Position Purpose
Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
Oversee a team of five digital, social, and database marketing professionals
Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
Develop and manage a robust strategy for paid and organic content that is audience‑centric, compelling, and aligns with business goals
Oversee creation and maintenance of web sites, including content, accessibility, design and performance
Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company’s branding and goals
Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
Develop and oversee enterprise video strategy
Develop and oversee the strategy, content, and implementation of email and text campaigns
Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
Maintain cutting‑edge knowledge of trends, social platforms, and key developments in the industry
Performs other duties as assigned.
Complies with all policies and standards.
Education / Experience 10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams. Digital/social media, analytics, and digital marketing expertise.
Technical Skills Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.
Travel Expectations Must be willing to travel in to the Long Island City office on a regular basis.
Pay Range Pay Range $116,100.00 - $214,700.00 per year
Benefits Centene offers a comprehensive benefits package including competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full‑time or part‑time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Equal Opportunity Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law. Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
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Position Purpose
Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
Oversee a team of five digital, social, and database marketing professionals
Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
Develop and manage a robust strategy for paid and organic content that is audience‑centric, compelling, and aligns with business goals
Oversee creation and maintenance of web sites, including content, accessibility, design and performance
Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company’s branding and goals
Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
Develop and oversee enterprise video strategy
Develop and oversee the strategy, content, and implementation of email and text campaigns
Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
Maintain cutting‑edge knowledge of trends, social platforms, and key developments in the industry
Performs other duties as assigned.
Complies with all policies and standards.
Education / Experience 10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams. Digital/social media, analytics, and digital marketing expertise.
Technical Skills Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.
Travel Expectations Must be willing to travel in to the Long Island City office on a regular basis.
Pay Range Pay Range $116,100.00 - $214,700.00 per year
Benefits Centene offers a comprehensive benefits package including competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full‑time or part‑time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Equal Opportunity Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law. Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
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