Motorsport Network
Senior Editor, Digital Content Strategy Racing US (Hybrid)
Motorsport Network, New York, New York, us, 10261
About Motorsport.com
Motorsport.com is one of the world’s largest motorsport media platforms — the global home for Formula 1, NASCAR, IndyCar, and racing culture. As part of Motorsport Network, we deliver high-impact storytelling, video, and social content to millions of fans across platforms daily.
Senior Editor, Digital Content Strategy We’re looking for a creative, data‑driven, and audience‑obsessed Senior Editor, Digital Content Strategy to help lead the next chapter of growth for our U.S. editorial operation.
The Role The Senior Editor, Digital Content Strategy will serve as the day‑to‑day editorial leader for Motorsport.com in the United States, reporting directly to the Head of Programming, U.S. This dynamic and strategic role combines editorial leadership, content planning, audience growth, and creative execution across Motorsport.com’s digital platforms.
Key Responsibilities
Manage and mentor U.S. editorial staff, guiding story selection, headline writing, and coverage prioritization.
Ensure Motorsport.com’s homepage, articles, and features maintain a consistent, high‑quality aligned with brand tone.
Oversee breaking news, trending coverage, and daily editorial output in coordination with global teams.
Own the editorial content calendar, including tentpole coverage, franchise/series concepts, and long‑term content initiatives.
Collaborate with senior leadership to align content priorities with key races, cultural moments, and sponsorship opportunities.
Partner with sales and marketing teams to ideate and develop custom content packages and branded storytelling series.
Use performance analytics and SEO insights to guide assignment planning, story angles, and headline optimization.
Translate data into actionable strategy to grow U.S. traffic, engagement, and audience retention.
Experiment with formats and storytelling approaches to maximize reach on Discover, search, and social.
Collaborate with multimedia writer/editor talent to shape Motorsport.com’s YouTube and digital video strategy.
Help define editorial and creative direction for video franchises and transforming traditional text franchises into cross‑platform storytelling initiatives.
Help drive brainstorming in editorial and production meetings; contribute innovative ideas for new series, event‑first storytelling.
Support creative development for content tied to major motorsport tentpoles (e.g., Miami GP, Indy 500, Daytona 500).
Qualifications
6+ years of experience in digital sports media, preferably also with experience in entertainment or lifestyle verticals.
Proven track record managing editorial teams and overseeing high‑volume, high‑quality digital publishing operations.
Deep understanding of digital content strategy and analytics (Google Analytics, Chartbeat, etc.), and SEO best practices.
Strong writing and editing skills with the ability to shape tone and narrative across a large‑scale brand.
Experience collaborating across editorial, social, video, and commercial teams.
Passion for motorsport and familiarity with the global racing ecosystem (F1, NASCAR, IndyCar, etc.) is a major plus.
Why Join Motorsport.com
Be part of a fast‑growing, global motorsport media brand redefining fan engagement.
Play a key role in shaping the voice and growth strategy of Motorsport.com’s U.S. operation.
Opportunity to lead innovative projects across editorial, video, and branded storytelling.
Compensation
Competitive base of $90K to $110K
Equity opportunity as US business scales
Hybrid work environment based in NYC
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing, Public Relations, and Writing/Editing
Industries Media and Telecommunications
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Senior Editor, Digital Content Strategy We’re looking for a creative, data‑driven, and audience‑obsessed Senior Editor, Digital Content Strategy to help lead the next chapter of growth for our U.S. editorial operation.
The Role The Senior Editor, Digital Content Strategy will serve as the day‑to‑day editorial leader for Motorsport.com in the United States, reporting directly to the Head of Programming, U.S. This dynamic and strategic role combines editorial leadership, content planning, audience growth, and creative execution across Motorsport.com’s digital platforms.
Key Responsibilities
Manage and mentor U.S. editorial staff, guiding story selection, headline writing, and coverage prioritization.
Ensure Motorsport.com’s homepage, articles, and features maintain a consistent, high‑quality aligned with brand tone.
Oversee breaking news, trending coverage, and daily editorial output in coordination with global teams.
Own the editorial content calendar, including tentpole coverage, franchise/series concepts, and long‑term content initiatives.
Collaborate with senior leadership to align content priorities with key races, cultural moments, and sponsorship opportunities.
Partner with sales and marketing teams to ideate and develop custom content packages and branded storytelling series.
Use performance analytics and SEO insights to guide assignment planning, story angles, and headline optimization.
Translate data into actionable strategy to grow U.S. traffic, engagement, and audience retention.
Experiment with formats and storytelling approaches to maximize reach on Discover, search, and social.
Collaborate with multimedia writer/editor talent to shape Motorsport.com’s YouTube and digital video strategy.
Help define editorial and creative direction for video franchises and transforming traditional text franchises into cross‑platform storytelling initiatives.
Help drive brainstorming in editorial and production meetings; contribute innovative ideas for new series, event‑first storytelling.
Support creative development for content tied to major motorsport tentpoles (e.g., Miami GP, Indy 500, Daytona 500).
Qualifications
6+ years of experience in digital sports media, preferably also with experience in entertainment or lifestyle verticals.
Proven track record managing editorial teams and overseeing high‑volume, high‑quality digital publishing operations.
Deep understanding of digital content strategy and analytics (Google Analytics, Chartbeat, etc.), and SEO best practices.
Strong writing and editing skills with the ability to shape tone and narrative across a large‑scale brand.
Experience collaborating across editorial, social, video, and commercial teams.
Passion for motorsport and familiarity with the global racing ecosystem (F1, NASCAR, IndyCar, etc.) is a major plus.
Why Join Motorsport.com
Be part of a fast‑growing, global motorsport media brand redefining fan engagement.
Play a key role in shaping the voice and growth strategy of Motorsport.com’s U.S. operation.
Opportunity to lead innovative projects across editorial, video, and branded storytelling.
Compensation
Competitive base of $90K to $110K
Equity opportunity as US business scales
Hybrid work environment based in NYC
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing, Public Relations, and Writing/Editing
Industries Media and Telecommunications
#J-18808-Ljbffr