HealthEquity
Our Mission
Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS.
Come be part of remarkable.
Overview How you can make a difference
HealthEquity is on a mission to transform how consumers engage with their health and financial well-being—and we’re determined to make HealthEquity the
#1 brand in the marketplace . As VP of Consumer Marketing, you’ll lead the vision and execution of strategies that drive engagement, acquisition, and loyalty across millions of members. This is your chance to shape the future of consumer marketing in health and wellness while delivering measurable impact at scale. You’ll influence strategies that touch millions of lives and redefine industry standards in an innovation‑driven culture that leverages cutting‑edge technology and data to create personalized, meaningful experiences.
What you’ll be doing
Lead a Unified Consumer Strategy:
Build and execute omnichannel engagement programs (email, SMS, push notifications, digital journeys) to increase HSA saving, spending, and investing behaviors.
Elevate HealthEquity’s Brand:
Drive brand awareness and trust to position HealthEquity as the leading health and wellness provider.
Direct-to-Consumer Growth:
Expand DTC initiatives targeting new segments—through personalized, data‑driven campaigns.
Behavior‑Based Engagement:
Implement innovative lifecycle marketing programs across earned, paid, and owned channels to drive adoption and utilization.
Digital Marketing Innovation:
Leverage Salesforce Marketing Cloud, CDPs, and advanced martech to optimize campaigns and member journeys.
Full‑Funnel Performance:
Own marketing attribution, conversion optimization, and cost‑per‑signup metrics to deliver measurable business outcomes.
External Partnerships:
Provide marketing thought leadership within a complex partner ecosystem, fostering co‑branded initiatives and driving adoption.
Consumer Engagement Product Management:
Define frameworks for outreach, messaging hierarchy, and martech integration to enable personalization and predictive analytics.
Strategic Leadership:
Inspire and grow a team of 15–25 marketers, fostering creativity, collaboration, and innovation while aligning with enterprise priorities.
What you will need to be successful
Proven Expertise:
15+ years in consumer engagement leadership, with at least 5 years in marketing leadership roles.
Digital‑First Mindset:
Experience driving growth through lifecycle marketing, DTC strategies, and behavioral‑based engagement.
Data‑Driven Approach:
Strong understanding of CRM, segmentation, and advanced analytics to personalize journeys and optimize ROI.
Tech Savvy:
Skilled in martech platforms, data modeling, and AI‑driven marketing capabilities.
Leadership Excellence:
Ability to inspire teams, influence cross‑functional stakeholders, and deliver results in fast‑paced environments.
Education:
Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
This is a remote position.
Salary Range $200,000.00 to $255,750.00 per year
Benefits & Perks
Medical, dental, and vision
HSA contribution and match
Dependent care FSA match
Uncapped paid time off
Paid parental leave
401(k) match
Personal and healthcare financial literacy programs
Ongoing education & tuition assistance
Gym and fitness reimbursement
Wellness program incentives
HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity – you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug‑free workplace. For more information about our EEO policy, or about HealthEquity’s applicant disability accommodation, drug‑free‑workplace, background check, and E‑Verify policies, please visit our Careers page.
#J-18808-Ljbffr
Come be part of remarkable.
Overview How you can make a difference
HealthEquity is on a mission to transform how consumers engage with their health and financial well-being—and we’re determined to make HealthEquity the
#1 brand in the marketplace . As VP of Consumer Marketing, you’ll lead the vision and execution of strategies that drive engagement, acquisition, and loyalty across millions of members. This is your chance to shape the future of consumer marketing in health and wellness while delivering measurable impact at scale. You’ll influence strategies that touch millions of lives and redefine industry standards in an innovation‑driven culture that leverages cutting‑edge technology and data to create personalized, meaningful experiences.
What you’ll be doing
Lead a Unified Consumer Strategy:
Build and execute omnichannel engagement programs (email, SMS, push notifications, digital journeys) to increase HSA saving, spending, and investing behaviors.
Elevate HealthEquity’s Brand:
Drive brand awareness and trust to position HealthEquity as the leading health and wellness provider.
Direct-to-Consumer Growth:
Expand DTC initiatives targeting new segments—through personalized, data‑driven campaigns.
Behavior‑Based Engagement:
Implement innovative lifecycle marketing programs across earned, paid, and owned channels to drive adoption and utilization.
Digital Marketing Innovation:
Leverage Salesforce Marketing Cloud, CDPs, and advanced martech to optimize campaigns and member journeys.
Full‑Funnel Performance:
Own marketing attribution, conversion optimization, and cost‑per‑signup metrics to deliver measurable business outcomes.
External Partnerships:
Provide marketing thought leadership within a complex partner ecosystem, fostering co‑branded initiatives and driving adoption.
Consumer Engagement Product Management:
Define frameworks for outreach, messaging hierarchy, and martech integration to enable personalization and predictive analytics.
Strategic Leadership:
Inspire and grow a team of 15–25 marketers, fostering creativity, collaboration, and innovation while aligning with enterprise priorities.
What you will need to be successful
Proven Expertise:
15+ years in consumer engagement leadership, with at least 5 years in marketing leadership roles.
Digital‑First Mindset:
Experience driving growth through lifecycle marketing, DTC strategies, and behavioral‑based engagement.
Data‑Driven Approach:
Strong understanding of CRM, segmentation, and advanced analytics to personalize journeys and optimize ROI.
Tech Savvy:
Skilled in martech platforms, data modeling, and AI‑driven marketing capabilities.
Leadership Excellence:
Ability to inspire teams, influence cross‑functional stakeholders, and deliver results in fast‑paced environments.
Education:
Bachelor’s degree in Marketing, Business, or related field; MBA preferred.
This is a remote position.
Salary Range $200,000.00 to $255,750.00 per year
Benefits & Perks
Medical, dental, and vision
HSA contribution and match
Dependent care FSA match
Uncapped paid time off
Paid parental leave
401(k) match
Personal and healthcare financial literacy programs
Ongoing education & tuition assistance
Gym and fitness reimbursement
Wellness program incentives
HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity – you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug‑free workplace. For more information about our EEO policy, or about HealthEquity’s applicant disability accommodation, drug‑free‑workplace, background check, and E‑Verify policies, please visit our Careers page.
#J-18808-Ljbffr