bp
Lead the marketing agenda for Castrol’s largest and most strategically important market during a moment of brand and commercial transformation.
About Castrol Castrol is one of the world’s most established and trusted performance brands, operating in more than 150 markets and serving customers across automotive, industrial, marine, and energy sectors. As Castrol accelerates its next phase of growth—expanding mobility solutions, strengthening industrial lubricants, and advancing into new categories such as data centre fluids—we are investing in bold, future‑focused marketing leadership.
The Opportunity As VP Marketing, US, you will lead the strategic direction and performance of Castrol’s largest market. Reporting to the VP Castrol Americas and partnering closely with the VP Global Marketing, you will set the U.S. marketing vision, develop high‑performing teams, and drive growth across retail, e-commerce, workshops, and B2B channels. This role is ideal for a marketing executive who thrives in transformation, values visibility, and is motivated by the opportunity to elevate an iconic global brand in a competitive and fast‑moving market.
This role can be based in Wayne, New Jersey or Chicago, Illinois. Castrol operates a 60/40 hybrid working model, balancing in‑office leadership with flexibility. As a senior leader accountable for the U.S. market, you can expect regular travel across key customers, partners, and Castrol’s regional and global hubs.
What You Will Lead
The U.S. marketing strategy, aligned to Castrol’s global ambition and Americas business priorities, with a clear omnichannel and customer‑centric approach
Brand positioning, creative excellence, and integrated storytelling that build trust, connection, and differentiation across all channels
High‑impact sponsorships and partnerships (NBA, WNBA, motorsport) that deliver cultural relevance and commercial outcomes
A modern media and digital strategy that maximises reach, efficiency, and conversion across paid, owned, and earned channels, including e-commerce and retail media
Innovation launches, go‑to‑market execution, and portfolio strategy with compelling claims, storytelling, and lifecycle management to grow margin, share, and brand strength
Commercial and channel activation with major retailers, workshops, and B2B customers through integrated ATL/BTL, omnichannel campaigns, and customer segmentation insights
Performance marketing, consumer insights, market research, MMM‑driven optimisation, and data‑led targeting to improve ROI and marketing effectiveness
U.S. Pricing strategy and value setting, in partnership with Global Pricing, to support GtN delivery and financial performance
Leadership of a diverse, high‑performing marketing organisation — including ~5 direct reports — with strong brand, digital, and commercial capability
What You Bring
Bachelor’s degree in Marketing, Communications, Business, or a related field
15+ years of marketing experience with senior leadership responsibility and a track record of brand ownership, P&L influence, and commercial results
Success shaping brands within consumer goods, automotive or retail environments
Expertise in omni‑channel marketing, digital acceleration, media effectiveness, performance marketing and commercial partnership development
Experience leading agencies, cross‑functional teams, and complex customer groups
Strength in strategic judgement, financial discipline, consumer insights, and simplifying complexity into actionable plans
A leadership style that inspires confidence, builds capability, and drives collaboration across global, regional, and customer‑facing teams
MBA or relevant postgraduate degree preferred
Background in lubricants, automotive, mobility, industrial, or broader FMCG sectors is advantageous
If you’re driven by impact, ownership, and the opportunity to shape the marketing direction of a major global brand, we’d like to hear from you! Compensation & Benefits How much do we pay (Base)? USD 174,000.00 - 249,000.00
Note that the pay range listed for this position is a genuinely expected and reasonable estimate of the range of possible base compensation at the time of posting.
This position is eligible for U.S. Benefits – Core. You will receive paid vacation ranging from 120 – 240 hours per year for full‑time employees (or 60 – 240 hours for part‑time), 9 paid holidays and 2 personal choice holidays. Additional benefits include a discretionary annual bonus program, long‑term incentive program, generous retirement benefits with 401(k) matching, a pension for eligible employees, and a parental leave policy offering up to 8 weeks of paid leave for birth or adoption. For full details, view Core U.S. Benefits.
Seniority level Executive
Employment type Full‑time
Job function Marketing and Sales
Industries Oil and Gas
#J-18808-Ljbffr
About Castrol Castrol is one of the world’s most established and trusted performance brands, operating in more than 150 markets and serving customers across automotive, industrial, marine, and energy sectors. As Castrol accelerates its next phase of growth—expanding mobility solutions, strengthening industrial lubricants, and advancing into new categories such as data centre fluids—we are investing in bold, future‑focused marketing leadership.
The Opportunity As VP Marketing, US, you will lead the strategic direction and performance of Castrol’s largest market. Reporting to the VP Castrol Americas and partnering closely with the VP Global Marketing, you will set the U.S. marketing vision, develop high‑performing teams, and drive growth across retail, e-commerce, workshops, and B2B channels. This role is ideal for a marketing executive who thrives in transformation, values visibility, and is motivated by the opportunity to elevate an iconic global brand in a competitive and fast‑moving market.
This role can be based in Wayne, New Jersey or Chicago, Illinois. Castrol operates a 60/40 hybrid working model, balancing in‑office leadership with flexibility. As a senior leader accountable for the U.S. market, you can expect regular travel across key customers, partners, and Castrol’s regional and global hubs.
What You Will Lead
The U.S. marketing strategy, aligned to Castrol’s global ambition and Americas business priorities, with a clear omnichannel and customer‑centric approach
Brand positioning, creative excellence, and integrated storytelling that build trust, connection, and differentiation across all channels
High‑impact sponsorships and partnerships (NBA, WNBA, motorsport) that deliver cultural relevance and commercial outcomes
A modern media and digital strategy that maximises reach, efficiency, and conversion across paid, owned, and earned channels, including e-commerce and retail media
Innovation launches, go‑to‑market execution, and portfolio strategy with compelling claims, storytelling, and lifecycle management to grow margin, share, and brand strength
Commercial and channel activation with major retailers, workshops, and B2B customers through integrated ATL/BTL, omnichannel campaigns, and customer segmentation insights
Performance marketing, consumer insights, market research, MMM‑driven optimisation, and data‑led targeting to improve ROI and marketing effectiveness
U.S. Pricing strategy and value setting, in partnership with Global Pricing, to support GtN delivery and financial performance
Leadership of a diverse, high‑performing marketing organisation — including ~5 direct reports — with strong brand, digital, and commercial capability
What You Bring
Bachelor’s degree in Marketing, Communications, Business, or a related field
15+ years of marketing experience with senior leadership responsibility and a track record of brand ownership, P&L influence, and commercial results
Success shaping brands within consumer goods, automotive or retail environments
Expertise in omni‑channel marketing, digital acceleration, media effectiveness, performance marketing and commercial partnership development
Experience leading agencies, cross‑functional teams, and complex customer groups
Strength in strategic judgement, financial discipline, consumer insights, and simplifying complexity into actionable plans
A leadership style that inspires confidence, builds capability, and drives collaboration across global, regional, and customer‑facing teams
MBA or relevant postgraduate degree preferred
Background in lubricants, automotive, mobility, industrial, or broader FMCG sectors is advantageous
If you’re driven by impact, ownership, and the opportunity to shape the marketing direction of a major global brand, we’d like to hear from you! Compensation & Benefits How much do we pay (Base)? USD 174,000.00 - 249,000.00
Note that the pay range listed for this position is a genuinely expected and reasonable estimate of the range of possible base compensation at the time of posting.
This position is eligible for U.S. Benefits – Core. You will receive paid vacation ranging from 120 – 240 hours per year for full‑time employees (or 60 – 240 hours for part‑time), 9 paid holidays and 2 personal choice holidays. Additional benefits include a discretionary annual bonus program, long‑term incentive program, generous retirement benefits with 401(k) matching, a pension for eligible employees, and a parental leave policy offering up to 8 weeks of paid leave for birth or adoption. For full details, view Core U.S. Benefits.
Seniority level Executive
Employment type Full‑time
Job function Marketing and Sales
Industries Oil and Gas
#J-18808-Ljbffr