MachineMetrics
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Entrepreneur, Manufacturing Leader, and Chief Revenue Officer at MachineMetrics. Hiring exceptional sales talent to join our team! About MachineMetrics MachineMetrics is transforming discrete manufacturing with the industry’s leading AI-Driven MES Software for Discrete Manufacturers. Our technology helps factories increase performance, reduce downtime, and unlock the power of industrial data. As we scale rapidly, we’re seeking a strategic, creative, and analytically rigorous
Director of Marketing
to elevate our brand, deepen customer engagement, and accelerate revenue growth.
Position Overview The Director of Marketing is a senior leader responsible for shaping and executing MachineMetrics’ marketing strategy across brand, product, lifecycle, and community initiatives. This role requires a highly strategic thinker with strong creative sensibility and the analytical depth to measure and optimize performance. The ideal candidate is both a storyteller and a systems thinker—capable of building compelling narratives, architecting GTM programs, and demonstrating measurable business impact.
This leader will manage and grow a high-performing marketing team while partnering closely with Sales, Product, Customer Success, and Executive leadership to drive market awareness, pipeline growth, retention, and customer advocacy.
Key Responsibilities Marketing Strategy & Planning
Develop and execute a cohesive, multi-channel marketing strategy aligned with company growth goals.
Build and maintain an annual campaign and events calendar that maps to GTM priorities, product milestones, and revenue targets.
Balance near-term pipeline acceleration with long-term brand building and category leadership.
Community Building & Customer Engagement
Build an engaged community of MachineMetrics users, partners, and advocates through both digital and in‑person programs.
Launch and expand customer communities, including online forums, user groups, advisory councils, and industry meetups.
Develop programs that foster advocacy, peer learning, and customer storytelling.
Product & Lifecycle Marketing
Lead product marketing, including messaging, positioning, competitive analysis, and sales enablement.
Shape lifecycle programs that drive onboarding success, retention, expansion, and advocacy.
Support the development of value propositions that translate complex industrial technology into clear customer outcomes.
Go-to-Market Execution
Develop and execute GTM strategies for new products, features, partnerships, and market segments.
Partner closely with Sales and Product to deepen buyer and supplier relationships and support revenue growth initiatives.
Guide the creative development of campaigns, ensuring compelling narrative, strong design, and differentiated storytelling.
Brand Building & Campaign Management
Own MachineMetrics’ brand identity, ensuring consistent voice, visual identity, and messaging across all touchpoints.
Oversee the development and execution of integrated marketing campaigns—from ideation through launch and optimization.
Lead content strategy across website, thought leadership, customer stories, demand assets, and digital properties.
Market Insights & Performance Analysis
Conduct market, customer, and competitive research to inform positioning and strategy.
Establish dashboards and reporting frameworks to monitor marketing performance, pipeline impact, and ROI.
Apply data and insights to continuously test, optimize, and improve programs.
Team Leadership & Cross‑Functional Collaboration
Lead, mentor, and expand a high-performing marketing team, supporting managers and specialists across functions.
Partner with Sales, Finance, Operations, and Product to align on goals, processes, and GTM priorities.
Play a central role in influencing company‑wide growth strategies and communicating marketing’s business impact.
Budget & Resource Management
Develop and manage the annual marketing budget, including forecasting, allocation, and ROI analysis.
Evaluate tools, technologies, and agencies to support marketing operations and scale.
Skills & Qualifications Required
Experience in a manufacturing, industrial automation, or IIoT SaaS environment.
Bachelor’s degree in marketing, business, communications, or a related field.
5+ years of experience in marketing management, preferably in B2B SaaS, industrial tech, or an adjacent domain.
Proven ability to develop and execute GTM strategies that drive revenue and deepen customer relationships.
Demonstrated success in lifecycle marketing and customer retention programs.
Strong creative sensibility with the ability to guide messaging, campaigns, and storytelling.
Excellent analytical capabilities; skilled at applying data, market research, and dashboards to measure and optimize performance.
Experience with HubSpot and marketing automation tools (e.g., Gong, Google Analytics, ChiliPiper, Wistia, ChatGPT/Claude/Gemini).
Exceptional communication skills with the ability to translate complex solutions into compelling value propositions.
Strong people leadership experience, with a track record of developing teams and managers.
Skilled collaborator and influencer who can align executives and cross‑functional partners.
Thrives in a fast‑paced, high‑growth environment and can balance strategic thinking with execution.
Preferred
Master’s degree in marketing, business administration, or related field.
Background in community‑building programs.
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Entrepreneur, Manufacturing Leader, and Chief Revenue Officer at MachineMetrics. Hiring exceptional sales talent to join our team! About MachineMetrics MachineMetrics is transforming discrete manufacturing with the industry’s leading AI-Driven MES Software for Discrete Manufacturers. Our technology helps factories increase performance, reduce downtime, and unlock the power of industrial data. As we scale rapidly, we’re seeking a strategic, creative, and analytically rigorous
Director of Marketing
to elevate our brand, deepen customer engagement, and accelerate revenue growth.
Position Overview The Director of Marketing is a senior leader responsible for shaping and executing MachineMetrics’ marketing strategy across brand, product, lifecycle, and community initiatives. This role requires a highly strategic thinker with strong creative sensibility and the analytical depth to measure and optimize performance. The ideal candidate is both a storyteller and a systems thinker—capable of building compelling narratives, architecting GTM programs, and demonstrating measurable business impact.
This leader will manage and grow a high-performing marketing team while partnering closely with Sales, Product, Customer Success, and Executive leadership to drive market awareness, pipeline growth, retention, and customer advocacy.
Key Responsibilities Marketing Strategy & Planning
Develop and execute a cohesive, multi-channel marketing strategy aligned with company growth goals.
Build and maintain an annual campaign and events calendar that maps to GTM priorities, product milestones, and revenue targets.
Balance near-term pipeline acceleration with long-term brand building and category leadership.
Community Building & Customer Engagement
Build an engaged community of MachineMetrics users, partners, and advocates through both digital and in‑person programs.
Launch and expand customer communities, including online forums, user groups, advisory councils, and industry meetups.
Develop programs that foster advocacy, peer learning, and customer storytelling.
Product & Lifecycle Marketing
Lead product marketing, including messaging, positioning, competitive analysis, and sales enablement.
Shape lifecycle programs that drive onboarding success, retention, expansion, and advocacy.
Support the development of value propositions that translate complex industrial technology into clear customer outcomes.
Go-to-Market Execution
Develop and execute GTM strategies for new products, features, partnerships, and market segments.
Partner closely with Sales and Product to deepen buyer and supplier relationships and support revenue growth initiatives.
Guide the creative development of campaigns, ensuring compelling narrative, strong design, and differentiated storytelling.
Brand Building & Campaign Management
Own MachineMetrics’ brand identity, ensuring consistent voice, visual identity, and messaging across all touchpoints.
Oversee the development and execution of integrated marketing campaigns—from ideation through launch and optimization.
Lead content strategy across website, thought leadership, customer stories, demand assets, and digital properties.
Market Insights & Performance Analysis
Conduct market, customer, and competitive research to inform positioning and strategy.
Establish dashboards and reporting frameworks to monitor marketing performance, pipeline impact, and ROI.
Apply data and insights to continuously test, optimize, and improve programs.
Team Leadership & Cross‑Functional Collaboration
Lead, mentor, and expand a high-performing marketing team, supporting managers and specialists across functions.
Partner with Sales, Finance, Operations, and Product to align on goals, processes, and GTM priorities.
Play a central role in influencing company‑wide growth strategies and communicating marketing’s business impact.
Budget & Resource Management
Develop and manage the annual marketing budget, including forecasting, allocation, and ROI analysis.
Evaluate tools, technologies, and agencies to support marketing operations and scale.
Skills & Qualifications Required
Experience in a manufacturing, industrial automation, or IIoT SaaS environment.
Bachelor’s degree in marketing, business, communications, or a related field.
5+ years of experience in marketing management, preferably in B2B SaaS, industrial tech, or an adjacent domain.
Proven ability to develop and execute GTM strategies that drive revenue and deepen customer relationships.
Demonstrated success in lifecycle marketing and customer retention programs.
Strong creative sensibility with the ability to guide messaging, campaigns, and storytelling.
Excellent analytical capabilities; skilled at applying data, market research, and dashboards to measure and optimize performance.
Experience with HubSpot and marketing automation tools (e.g., Gong, Google Analytics, ChiliPiper, Wistia, ChatGPT/Claude/Gemini).
Exceptional communication skills with the ability to translate complex solutions into compelling value propositions.
Strong people leadership experience, with a track record of developing teams and managers.
Skilled collaborator and influencer who can align executives and cross‑functional partners.
Thrives in a fast‑paced, high‑growth environment and can balance strategic thinking with execution.
Preferred
Master’s degree in marketing, business administration, or related field.
Background in community‑building programs.
#J-18808-Ljbffr