Merck
Associate Director, Marketing
Merck
Job Description
Associate Director, U.S. Marketing, Community and Ecosystem Engagement Lead (CEEL) Field Execution for HIV. This role is a customer‑focused marketing leader who drives field execution of brand strategy for our HIV products. The position reports to the Director, PMO HCC/AHP and collaborates closely with the Customer Agile Team, CEEL Leadership, Sales Planning, Learning & Development, and Brand Communications. The Associate Director will analyze customer engagement effectiveness, use data analytics to generate insights, and loop critical customer insights back into the organization to evaluate performance and identify opportunities.
About the HIV Business Unit
Our company has advanced science for the treatment and prevention of HIV for more than 35 years. The HIV Business Unit includes three inline products, one product under FDA review, and an active research pipeline.
Key Responsibilities
Lead customer engagement and execution activities aligned to brand strategy.
Partner with the CAT and CEEL Leadership on all aspects of preparation, planning, and ongoing integration related to product promotion, customer engagement, and execution.
Collaborate with CEEL Field and L&D to identify and prioritize training and development.
Lead field‑based segmentation and targeting activities, tactical plan development, and KPI implementation/monitoring.
Leverage customer insights and engagement data to maximize execution.
Develop execution resources.
Maintain ongoing bi‑directional communication between CEELs and the brand team to ensure continuous integration, share insights, and maximize customer engagement efforts.
Plan, coordinate, and lead brand team engagements with CEEL field (meetings, strategy reviews and training calls, etc.).
Education Minimum Requirements
Bachelor’s degree required.
Master of Business Administration (MBA) or equivalent preferred.
Required Experience And Skills
Minimum 5 years in Pharma/biotech or 4 years in strategic U.S. Health Care Professional (HCP) marketing or U.S. field sales.
Strong project management skills, demonstrated by prioritizing activities, optimizing resources, setting deadlines, and ensuring on‑time delivery.
Strong written and verbal communication skills demonstrated through strategy & marketing business case communication, sales interface, direct customer engagement, and/or sales presentations.
Experience modeling exemplary behavior and setting high standards as a sales team leader or indirect manager, inspiring and motivating team members to exceed sales targets.
Proven ability to drive sales execution.
Strong experience in providing exceptional customer engagement.
Proven ability to collaborate effectively with cross‑functional leadership teams, aligning organizational objectives and driving successful outcomes.
Experience as an extended team member in brand or sales specific projects and initiatives.
Ability to contribute to a positive team culture.
Preferred Experience And Skills
Experience in HIV.
Sales manager or learning and development/training experience.
Agile experience.
Required Skills Adaptability, Brand Management, Brand Marketing, Brand Strategy, Business Case Development, Communication, Content Creation, Creativity, Cross‑Functional Leadership, Customer Engagement, Customer Insights, Customer Relationship Management (CRM), Digital Consumer Engagement, Digital Marketing, Marketing, Marketing Communications (MarCom), Market Research, Market Segmentation, Omnichannel Marketing, Oral Communications, Performance Measurement, Product Launches, Product Management, Sales Presentations, and additional related skills.
Preferred Skills Cross‑Functional Teamwork, Leadership.
Employment Requirements U.S. and Puerto Rico residents only.
Application and Eligibility Merck is committed to inclusion and provides accommodations during the application and hiring process. To request an accommodation, please
click here .
Equal Employment Opportunity Statement
As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. Visit the EEOC website for more information: EEOC Know Your Rights, EEOC GINA Supplement, and additional state‑specific information.
Work Arrangements U.S. Hybrid Work Model: Effective September 5, 2023, employees in office‑based positions in the U.S. will work a hybrid schedule of three total days on‑site per week (Monday‑Thursday) with Friday designated as a remote‑working day, unless business‑critical tasks require an on‑site presence. This model does not apply to field‑based, facility‑based, manufacturing‑based, or research‑based positions. The forefront depends on the job requirement.
Salary and Benefits Salary range:
$139,600.00 - $219,700.00 . The specific pay within the range will be based on relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and other business factors.
Benefits include medical, dental, vision, other insurance options (for employee and family), retirement benefits (including 401(k)), paid holidays, vacation, compassionate and sick days. Additional information is available at
https://jobs.merck.com/us/en/compensation-and-benefits .
How to Apply Applications can be submitted through
https://jobs.merck.com/us/en
or via the Workday Jobs Hub if you are a current employee. The application deadline is stated on the posting.
Job Posting End Date 11/28/2025
Other Employment Details Employee Status: Regular Relocation: No VISA Sponsorship: No Travel Requirements: 25% Flexible Work Arrangements: Hybrid Shift: 1st‑Day Valid Driving License: No Hazardous Materials: N/A
#J-18808-Ljbffr
Job Description
Associate Director, U.S. Marketing, Community and Ecosystem Engagement Lead (CEEL) Field Execution for HIV. This role is a customer‑focused marketing leader who drives field execution of brand strategy for our HIV products. The position reports to the Director, PMO HCC/AHP and collaborates closely with the Customer Agile Team, CEEL Leadership, Sales Planning, Learning & Development, and Brand Communications. The Associate Director will analyze customer engagement effectiveness, use data analytics to generate insights, and loop critical customer insights back into the organization to evaluate performance and identify opportunities.
About the HIV Business Unit
Our company has advanced science for the treatment and prevention of HIV for more than 35 years. The HIV Business Unit includes three inline products, one product under FDA review, and an active research pipeline.
Key Responsibilities
Lead customer engagement and execution activities aligned to brand strategy.
Partner with the CAT and CEEL Leadership on all aspects of preparation, planning, and ongoing integration related to product promotion, customer engagement, and execution.
Collaborate with CEEL Field and L&D to identify and prioritize training and development.
Lead field‑based segmentation and targeting activities, tactical plan development, and KPI implementation/monitoring.
Leverage customer insights and engagement data to maximize execution.
Develop execution resources.
Maintain ongoing bi‑directional communication between CEELs and the brand team to ensure continuous integration, share insights, and maximize customer engagement efforts.
Plan, coordinate, and lead brand team engagements with CEEL field (meetings, strategy reviews and training calls, etc.).
Education Minimum Requirements
Bachelor’s degree required.
Master of Business Administration (MBA) or equivalent preferred.
Required Experience And Skills
Minimum 5 years in Pharma/biotech or 4 years in strategic U.S. Health Care Professional (HCP) marketing or U.S. field sales.
Strong project management skills, demonstrated by prioritizing activities, optimizing resources, setting deadlines, and ensuring on‑time delivery.
Strong written and verbal communication skills demonstrated through strategy & marketing business case communication, sales interface, direct customer engagement, and/or sales presentations.
Experience modeling exemplary behavior and setting high standards as a sales team leader or indirect manager, inspiring and motivating team members to exceed sales targets.
Proven ability to drive sales execution.
Strong experience in providing exceptional customer engagement.
Proven ability to collaborate effectively with cross‑functional leadership teams, aligning organizational objectives and driving successful outcomes.
Experience as an extended team member in brand or sales specific projects and initiatives.
Ability to contribute to a positive team culture.
Preferred Experience And Skills
Experience in HIV.
Sales manager or learning and development/training experience.
Agile experience.
Required Skills Adaptability, Brand Management, Brand Marketing, Brand Strategy, Business Case Development, Communication, Content Creation, Creativity, Cross‑Functional Leadership, Customer Engagement, Customer Insights, Customer Relationship Management (CRM), Digital Consumer Engagement, Digital Marketing, Marketing, Marketing Communications (MarCom), Market Research, Market Segmentation, Omnichannel Marketing, Oral Communications, Performance Measurement, Product Launches, Product Management, Sales Presentations, and additional related skills.
Preferred Skills Cross‑Functional Teamwork, Leadership.
Employment Requirements U.S. and Puerto Rico residents only.
Application and Eligibility Merck is committed to inclusion and provides accommodations during the application and hiring process. To request an accommodation, please
click here .
Equal Employment Opportunity Statement
As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. Visit the EEOC website for more information: EEOC Know Your Rights, EEOC GINA Supplement, and additional state‑specific information.
Work Arrangements U.S. Hybrid Work Model: Effective September 5, 2023, employees in office‑based positions in the U.S. will work a hybrid schedule of three total days on‑site per week (Monday‑Thursday) with Friday designated as a remote‑working day, unless business‑critical tasks require an on‑site presence. This model does not apply to field‑based, facility‑based, manufacturing‑based, or research‑based positions. The forefront depends on the job requirement.
Salary and Benefits Salary range:
$139,600.00 - $219,700.00 . The specific pay within the range will be based on relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and other business factors.
Benefits include medical, dental, vision, other insurance options (for employee and family), retirement benefits (including 401(k)), paid holidays, vacation, compassionate and sick days. Additional information is available at
https://jobs.merck.com/us/en/compensation-and-benefits .
How to Apply Applications can be submitted through
https://jobs.merck.com/us/en
or via the Workday Jobs Hub if you are a current employee. The application deadline is stated on the posting.
Job Posting End Date 11/28/2025
Other Employment Details Employee Status: Regular Relocation: No VISA Sponsorship: No Travel Requirements: 25% Flexible Work Arrangements: Hybrid Shift: 1st‑Day Valid Driving License: No Hazardous Materials: N/A
#J-18808-Ljbffr