33 USA Inc.
Position Summary
The Publicity Lead is a client-facing role responsible for assisting in the planning and executing dynamic publicity coverage and campaigns for entertainment productions. This includes strategy development for multiple entertainment productions concurrently, building national and regional media lists and securing media coverage for the production. The role will collaborate as necessary with the Public Relations Manager to support the production’s public relations initiatives. The position will report to the Public Relations Manager, and may occasionally report to the CEO of the company.
Essential Job Functions & Responsibilities Client Proposals
Development of client proposals for publicity coverage and campaigns
Collaborate with the Public Relations Manager to create effective and persuasive proposals
Ensure proposals meet client needs and goals
Strategy & Campaign Planning
Collaborate internally and externally to create effective, result-driven publicity strategies for entertainment productions
Plan and execute publicity campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals
Submission Plan Development & Implementation
Develop submission plans for publicity campaigns and implement them
Understand and execute social publicity tactics on behalf of clients
Identify media influencers to use on behalf of clients
Ensure submission plans are executed efficiently and effectively
Content Development
Writing compelling press materials, pitch letters, and promotional copy
Responsible for writing press releases and pitches
Analysis
Pitch and secure media results for clients on a daily basis
Present reports to clients and communicate results in a clear and effective manner
Other Common Job Functions
Build and maintain positive and engaging relationships with media (print, broadcast, online, blogs, consumer, mainstream, urban, tech and trade press)
Work collaboratively with team members to develop marketing strategies that align with the company's purpose, mission and vision
Maintain a high level of professionalism when interacting with clients, colleagues, and stakeholders
Continuously strive for personal and professional growth, keeping up-to-date with industry trends and developments
Strive to create a society overflowing with joy and excitement as part of the company's purpose, mission and vision
Has a proactive attitude towards creating connections among diverse cultures, languages, and digital platforms
Education and Experience Requirements Required
Bachelor's Degree in Public Relations, Communications, or related field Minimum 3 years experience at an agency with direct client interaction
Strong media relationships in entertainment, trade and culture writers
Detail-oriented, highly organized and the ability to easily multi-task in a fast-paced environment
Knowledge of current trends, lifestyle brands, cultural initiatives, digital and industry influencers to incorporate into media strategies
Forward-thinker, who is constantly looking for new ways to promote and enhance client campaigns
Strong writing skills as well as excellent verbal and interpersonal skills
Strong knowledge of the PR field including experience in media relations, press campaign development, and execution of creative and strategic communications plans.
Existing relationships with media, including both traditional and non-traditional outlets, including niche blogs and influencers
Likes and is familiar with Japanese Anime / Manga
Computer Proficiency : Office, PowerPoint, Outlook and Internet
Preferred
Ability to speak and read Japanese
Desired Skills and Abilities
Excellent verbal and written communication skills
Ability to work collaboratively in a team environment
Strong analytical and problem-solving skills
Ability to multitask and prioritize tasks in a fast-paced environment
Passion for entertainment and pop culture, including film, TV, and video games
Benefits A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company-designated benefit programs.
Health Care Plan (Medical, Dental & Vision)
Paid Time Off (Vacation, Sick & Public Holidays)
Hybrid Work Model
While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment.
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Essential Job Functions & Responsibilities Client Proposals
Development of client proposals for publicity coverage and campaigns
Collaborate with the Public Relations Manager to create effective and persuasive proposals
Ensure proposals meet client needs and goals
Strategy & Campaign Planning
Collaborate internally and externally to create effective, result-driven publicity strategies for entertainment productions
Plan and execute publicity campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals
Submission Plan Development & Implementation
Develop submission plans for publicity campaigns and implement them
Understand and execute social publicity tactics on behalf of clients
Identify media influencers to use on behalf of clients
Ensure submission plans are executed efficiently and effectively
Content Development
Writing compelling press materials, pitch letters, and promotional copy
Responsible for writing press releases and pitches
Analysis
Pitch and secure media results for clients on a daily basis
Present reports to clients and communicate results in a clear and effective manner
Other Common Job Functions
Build and maintain positive and engaging relationships with media (print, broadcast, online, blogs, consumer, mainstream, urban, tech and trade press)
Work collaboratively with team members to develop marketing strategies that align with the company's purpose, mission and vision
Maintain a high level of professionalism when interacting with clients, colleagues, and stakeholders
Continuously strive for personal and professional growth, keeping up-to-date with industry trends and developments
Strive to create a society overflowing with joy and excitement as part of the company's purpose, mission and vision
Has a proactive attitude towards creating connections among diverse cultures, languages, and digital platforms
Education and Experience Requirements Required
Bachelor's Degree in Public Relations, Communications, or related field Minimum 3 years experience at an agency with direct client interaction
Strong media relationships in entertainment, trade and culture writers
Detail-oriented, highly organized and the ability to easily multi-task in a fast-paced environment
Knowledge of current trends, lifestyle brands, cultural initiatives, digital and industry influencers to incorporate into media strategies
Forward-thinker, who is constantly looking for new ways to promote and enhance client campaigns
Strong writing skills as well as excellent verbal and interpersonal skills
Strong knowledge of the PR field including experience in media relations, press campaign development, and execution of creative and strategic communications plans.
Existing relationships with media, including both traditional and non-traditional outlets, including niche blogs and influencers
Likes and is familiar with Japanese Anime / Manga
Computer Proficiency : Office, PowerPoint, Outlook and Internet
Preferred
Ability to speak and read Japanese
Desired Skills and Abilities
Excellent verbal and written communication skills
Ability to work collaboratively in a team environment
Strong analytical and problem-solving skills
Ability to multitask and prioritize tasks in a fast-paced environment
Passion for entertainment and pop culture, including film, TV, and video games
Benefits A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company-designated benefit programs.
Health Care Plan (Medical, Dental & Vision)
Paid Time Off (Vacation, Sick & Public Holidays)
Hybrid Work Model
While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment.
#J-18808-Ljbffr