Executive Director, Influencer Job at Real Chemistry in New York

About Real Chemistry

At Real Chemistry we make healthcare healthier every day. We combine deep scientific expertise, creative human‑centred design, and AI‑driven insights to transform healthcare communications and marketing for pharmaceutical and biotech clients worldwide.

About Starpower

Starpower is an influencer and culture marketing agency powered by technology, strategy, and creative. We partner with brands to break through the noise and deliver results that resonate with consumers.

Executive Director, Influencer

Starpower is seeking an Executive Director, Influencer to join our growing team. In this role you will be a key strategic partner to account leads and cross‑functional teams, bringing creative, culturally relevant influencer strategies to life for top‑tier healthcare and consumer brands.

What You’ll Do

• Partner with senior leaders across starpower and Real Chemistry to elevate influencer marketing strategy across client portfolios.
• Interpret client briefs to develop insight‑driven influencer approaches that drive measurable business results.
• Collaborate closely with creative and analytics teams to integrate storytelling, talent, and platform thinking.
• Develop compelling, integrated influencer plans using a mix of earned, owned, paid, and shared tactics.
• Oversee execution of complex influencer programs, including sourcing, contracting, FTC compliance, reporting, and optimization.
• Bring a trend‑forward, culturally relevant lens to all work—constantly identifying fresh ways to engage audiences through talent partnerships.
• Contribute to agency thought leadership by identifying influencer and social trends and turning them into actionable POVs.
• Serve as a mentor and coach to junior and mid‑level team members, helping them grow their strategic thinking and executional confidence.
• Provide senior‑level strategic counsel to clients and agency partners on influencer campaign design and execution.
• Participate in and lead key client conversations—from initial ideation to final presentations, feedback, and campaign recap.
• Lead development of influencer POVs and proactive recommendations that address evolving client needs and cultural shifts.
• Act as a subject matter expert in planning sessions, brainstorms, and cross‑functional team meetings.
• Support business growth efforts by contributing to proposals, presentations, and pitch strategy.

Who You Are

• A strategic thinker with deep knowledge of influencer marketing and the broader digital ecosystem.
• Adept at translating insights and cultural trends into smart, scalable campaign strategies.
• Collaborative and flexible, thriving in a fast‑paced environment and working cross‑functionally with creative, media, strategy, and analytics teams.
• Passionate about talent and influencer storytelling—especially in the context of healthcare, wellness, and consumer behavior.
• Curious and forward‑looking, always looking for what’s next in platforms, behavior, and storytelling formats.

What You Bring

• 10+ years of experience in influencer marketing or a related strategic communications role, with a strong foundation in integrated campaign planning.
• Proven success building and executing influencer campaigns that drive measurable impact.
• Experience across earned, paid, and shared influencer strategies—including paid media planning in support of talent campaigns.
• Strong client communication skills and comfort presenting to both internal stakeholders and external partners.
• Experience managing influencer marketing tools (e.g., CreatorIQ, Traackr, Julius, Brandwatch).
• Familiarity with healthcare marketing, compliance requirements, and working with regulated brands is a strong plus.
• Ability to lead and inspire junior talent while also rolling up your sleeves and driving work forward.

Pay Range

$150,000‑$190,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job‑related, non‑discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Benefits

Real Chemistry offers a comprehensive benefit program and perks tailored to your region, including free snacks, generous holiday and paid time off, options for private medical, dental, and vision plans, mental wellness coaching, and access to more than 13,000 online classes with LinkedIn Learning.

Employment Information

Real Chemistry an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.