Real Chemistry is hiring: Executive Director, Influencer in New York

At Real Chemistry, making the world a healthier place isn't just an aspiration-it's our everyday reality. Our drive to transform healthcare is informed by our blend of deep scientific expertise, human-centred creativity, and AI-driven insights, fostering a unique environment where innovation thrives and our people are impact-obsessed. As a global agency, we provide a full suite of services across healthcare communications and marketing to our clients, including top players in the pharmaceutical and biotech industries.

Our #LifeatRealChem culture is rooted in our people-we believe we are best together and are committed to excellence for both our clients and colleagues. Whether you're a seasoned professional or just starting your career, if you share our passion for healthcare and connection, we invite you to explore our opportunities.

Discover your purpose. Embrace innovation. Experience #LifeatRealChem.

About starpower

starpower is an Influencer and Culture Marketing Agency powered by technology, strategy, and creative. The starpower team creates effective Pop Culture partnerships by aligning industry-leading strategies, with our unique network. We specialize in partnering with brands to break through the noise and drive results that resonate with consumers.

starpower is seeking an Executive Director, Influencer to join our growing team. In this role, you will be a key strategic partner to account leads and cross-functional teams, bringing creative, culturally relevant influencer strategies to life for top-tier healthcare and consumer brands.

You'll contribute to the development and execution across integrated influencer marketing campaigns. You'll serve as a connector-between creative, data, talent, and business goals-helping to ensure smart, differentiated, and effective work.

What You'll Do:

Influencer Strategy & Execution

• Partner with senior leaders across starpower and Real Chemistry to elevate influencer marketing strategy across client portfolios.

• Interpret client briefs to develop insight-driven influencer approaches that drive measurable business results.

• Collaborate closely with creative and analytics teams to integrate storytelling, talent, and platform thinking.

• Develop compelling, integrated influencer plans using a mix of earned, owned, paid, and shared tactics.

• Oversee execution of complex influencer programs, including sourcing, contracting, FTC compliance, reporting, and optimization.

• Bring a trend-forward, culturally relevant lens to all work-constantly identifying fresh ways to engage audiences through talent partnerships.

• Contribute to agency thought leadership by identifying influencer and social trends and turning them into actionable POVs.

• Serve as a mentor and coach to junior and mid-level team members, helping them grow their strategic thinking and executional confidence.

Client Partnership & Innovation

• Provide senior-level strategic counsel to clients and agency partners on influencer campaign design and execution.

• Participate in and lead key client conversations-from initial ideation to final presentations, feedback, and campaign recap.

• Lead development of influencer POVs and proactive recommendations that address evolving client needs and cultural shifts.

• Act as a subject matter expert in planning sessions, brainstorms, and cross-functional team meetings.

• Support business growth efforts by contributing to proposals, presentations, and pitch strategy.

Who You Are:

• A strategic thinker with deep knowledge of influencer marketing and the broader digital ecosystem.

• Adept at translating insights and cultural trends into smart, scalable campaign strategies.

• Collaborative and flexible, thriving in a fast-paced environment and working cross-functionally with creative, media, strategy, and analytics teams.

• Passionate about talent and influencer storytelling-especially in the context of healthcare, wellness, and consumer behavior.

• Curious and forward-looking, always looking for what's next in platforms, behavior, and storytelling formats.

What You Bring:

• 10+ years of experience in influencer marketing or a related strategic communications role, with a strong foundation in integrated campaign planning.

• Proven success building and executing influencer campaigns that drive measurable impact.

• Experience across earned, paid, and shared influencer strategies-including paid media planning in support of talent campaigns.

• Strong client communication skills and comfort presenting to both internal stakeholders and external partners.

• Experience managing influencer marketing tools (e.g., CreatorIQ, Traackr, Julius, Brandwatch, etc.).

• Familiarity with healthcare marketing, compliance requirements, and working with regulated brands is a strong plus.

• Ability to lead and inspire junior talent while also rolling up your sleeves and driving work forward.

Pay Range: $150,000-$190,000

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on job-related, non-discriminatory factors including but not limited to work experience, skills, certifications, and geographical location. The Company reserves the right to modify this pay range at any time.

Real Chemistry is proud to be Great Place to Work® certified; check out what our people shared about our culture and workplace on our Great Places to Work Profile here.

We believe we can do our best when feeling our best, which is why we've put together a benefits program designed to give you the support you and your family need at every stage of life. Real Chemistry offers a comprehensive benefit program and perks, tailored to your region. Globally, this includes offices in our key markets with free snacks to keep you running all day long, generous holiday and paid time off, options for private medical, dental, and vison plans, and support in saving for the future. Other perks include mental wellness coaching and support and access to more than 13,000 online classes with LinkedIn Learning. Learn more about our great benefits and perks and search specific offerings in your region at: www.realchemistrybenefits.com.

Working with Real HART: Since the pandemic, we have adapted to how our people told us they want to work. We have office locations in cities in the US, UK, and Europe with many employees and clients that serve as hubs where and when they need us. For employees who are within an hour of one of our offices, we expect attendance in the office two days per week, either at a Real Chemistry office or onsite with clients. We are also actively opening new office locations, so if one opens near you, our Real HART policy will apply. We are not looking for attendance for the sake of attendance but believe that the opportunity to coordinate in-office team meetings, 1:1 meetings with managers, taking advantage of on-site learning, and connecting with client partners is a critical to delivering on our purpose of making healthcare what it should be. Outside of these offices, we have regions, where people work remotely but come together quarterly for collaboration, culture and learning opportunities. We call this our Real Hybrid and Regional Teams (Real HART) approach. Real Chemistry believes we are best together - and our workplace strategy fosters connection and collaboration in person - but also supports flexibility for our people.

Real Chemistry is an Equal Opportunity employer. We continually strive to build and sustain an inclusive and equitable work environment where our employees feel empowered to leverage all they bring from their personal lived experience and professional expertise, to make our team the best in the industry. We encourage motivated and qualified applicants to apply without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity/expression, ethnic or national origin, age, physical or mental disability, genetic information, marital information, or any other characteristic protected by federal, state, or local employment discrimination laws where Real Chemistry operates. Should you require accommodations throughout the interview process please let your recruiter know.

*Notice: Real Chemistry and its affiliates' names are being misused by scammers through messaging services, fake websites, and apps. Do not share personal or financial information or make payments to any unverified sources claiming to be connected to Real Chemistry. We are working to stop these unauthorized activities and protect our community. Read more here.