TEKsystems is hiring: Marketing Specialist in Santa Ana

Join to apply for the Marketing Specialist role at TEKsystems.

Demand Generation & GTM Strategy

• Develop and execute integrated campaigns across email, paid media, social, webinars, and content syndication.
• Support product launches and strategic initiatives by aligning GTM plans with business goals and customer needs.
• Collaborate with marketing leadership to refine messaging and targeting strategies that resonate with key audiences.
• Conduct market research to uncover customer pain points and competitive insights that inform campaign direction.

Campaign Execution & Optimization

• Manage campaign timelines, deliverables, and performance tracking across multiple platforms.
• Partner with design and content teams to produce high-impact assets (e.g., landing pages, ads, emails).
• Continuously test and iterate on campaign components to improve engagement and conversion rates.

Cross-Functional Collaboration

• Work closely with marketing managers to ensure campaign alignment and execution.
• Coordinate with sales to streamline lead handoff and gather feedback on campaign quality.
• Collaborate with product and content teams to develop materials that highlight product value and customer benefits.
• Act as a liaison across departments to ensure smooth rollout of integrated marketing efforts.

Performance Analysis & Reporting

• Monitor campaign metrics including lead quality, pipeline contribution, and ROI.
• Use tools like HubSpot and Salesforce to track lead flow and campaign effectiveness.
• Present performance insights and recommendations to leadership for ongoing optimization.

Affiliate & Influencer Marketing

• Manage affiliate programs including partner onboarding, performance tracking, and commission structures.
• Identify and activate influencers across platforms (YouTube, TikTok, Instagram, podcasts, blogs) aligned with brand goals.
• Drive recruitment through outreach, events, and referrals, and support partners through campaign execution and content strategy.

Qualifications

• Bachelor’s degree or equivalent experience in marketing, communications, or a related field.
• 3+ years in demand generation, GTM execution, or partnership marketing — ideally in SaaS, FinTech, or digital marketplaces.
• Proficiency with marketing automation (HubSpot), CRM systems (Salesforce), and tracking tools (Everflow, Stripe, Meta, Google, YouTube).
• Strong grasp of performance marketing, attribution models, and conversion optimization.
• Proven ability to manage multiple projects and deadlines with precision.
• Excellent communication skills and a collaborative mindset.
• Self-starter with strategic thinking and executional agility.
• Comfortable working cross-functionally and presenting to internal and external stakeholders.

Job Type & Location

This is a Permanent position based out of Santa Ana, CA.

Pay and Benefits

The pay range for this position is $60,000.00 - $83,000.00/yr.

Based on eligibility, offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits.

Workplace Type

This is a hybrid position in Santa Ana, CA.

Application Deadline

This position is anticipated to close on Nov 30, 2025.

Equal Employment Opportunity

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.