Anthropic
Product Marketing Manager, Claude Code
Anthropic, San Francisco, California, United States, 94199
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Product Marketing Manager, Claude Code
role at
Anthropic .
About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a rapidly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About The Role We’re looking for a Product Marketing Manager to accelerate the growth of Claude Code, our frontier coding agent. This role sits at the intersection of technical product understanding and go-to-market strategy, serving as the orchestrator who ensures our constant stream of features reaches developers with clarity and impact.
As the PMM for Claude Code, you’ll embed deeply with our engineering teams to understand the technical roadmap, then coordinate across marketing, sales, and developer relations to deliver cohesive launches that reinforce our position at the frontier of AI-powered development tools. Claude Code ships features at an exceptional pace, and we need someone who can build systematic approaches to launch excellence while maintaining the technical fluency to earn credibility with both our engineering teams and developer audience.
Responsibilities
Launch Orchestration: Own the end-to-end launch process for Claude Code features, from early roadmap discussions with engineering through post-launch analysis. Build and maintain launch calendars, coordinate cross‑functional teams, ensure consistent messaging across all channels.
Messaging & Positioning Framework: Develop crisp, technically‑accurate messaging that translates Claude Code’s capabilities into clear value propositions for different developer personas and use cases.
Sales Enablement: Create strategic enablement materials including competitive battle cards and demo materials that help our sales team articulate Claude Code’s differentiation in technical conversations.
Competitive Intelligence: Monitor the developer tools landscape, particularly competing AI coding assistants, to inform our positioning and identify opportunities for differentiation.
Why This Role Matters Claude Code represents a fundamental shift in how developers write and interact with code. As we continue to push the boundaries of what’s possible with AI‑assisted development, we need someone who can ensure our innovations reach developers in ways that are both technically credible and impactful. You will have direct visibility to engineering leadership and the opportunity to shape how one of the industry’s most innovative developer tools goes to market.
Qualifications
2‑4 years of experience in developer tools, API/platform, or technical product marketing.
Demonstrated ability to work directly with engineering teams and translate technical concepts for diverse audiences.
Strong project management skills with experience coordinating complex, multi‑stakeholder launches.
Exceptional written communication skills, particularly in crafting clear, concise technical messaging.
Experience with sales enablement, including creating competitive positioning and technical demo materials.
Low ego and willingness to dig into detailed execution work while maintaining strategic perspective.
Strong Candidates May Also Have
Previous experience as a software engineer, DevRel, or technical sales engineer.
Deep familiarity with the developer tools ecosystem (IDE extensions, CI/CD, version control, etc.).
Experience at early‑stage startups or rapidly scaling product teams.
Understanding of AI technologies and their applications in software development.
Track record of successful launches for developer‑focused products.
Representative Projects
Building a systematic launch cadence that can handle both major feature releases and weekly incremental improvements.
Creating a comprehensive competitive intelligence framework for the AI coding assistant space.
Developing persona‑based messaging for different developer segments (enterprises vs. individuals, language communities).
Coordinating a major product launch involving 15+ stakeholders across engineering, sales, marketing, and leadership.
Establishing metrics and feedback loops to measure launch effectiveness and iterate on go‑to‑market strategies.
Compensation The expected base compensation for this position is $200,000—$255,000 USD annually. The total compensation package for full‑time employees includes equity, benefits, and may include incentive compensation.
Logistics Education requirement:
Bachelor’s degree in a related field or equivalent experience.
Location policy:
All staff are expected to be in one of our offices at least 25% of the time; some roles may require more office presence.
Visa sponsorship:
We sponsor visas. While we may not be able to sponsor every candidate, we will make reasonable efforts and our immigration lawyer will assist if an offer is made.
EEO Statement We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every listed requirement. We strive to include a range of diverse perspectives on our team and uphold equal opportunity in hiring.
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Product Marketing Manager, Claude Code
role at
Anthropic .
About Anthropic Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a rapidly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.
About The Role We’re looking for a Product Marketing Manager to accelerate the growth of Claude Code, our frontier coding agent. This role sits at the intersection of technical product understanding and go-to-market strategy, serving as the orchestrator who ensures our constant stream of features reaches developers with clarity and impact.
As the PMM for Claude Code, you’ll embed deeply with our engineering teams to understand the technical roadmap, then coordinate across marketing, sales, and developer relations to deliver cohesive launches that reinforce our position at the frontier of AI-powered development tools. Claude Code ships features at an exceptional pace, and we need someone who can build systematic approaches to launch excellence while maintaining the technical fluency to earn credibility with both our engineering teams and developer audience.
Responsibilities
Launch Orchestration: Own the end-to-end launch process for Claude Code features, from early roadmap discussions with engineering through post-launch analysis. Build and maintain launch calendars, coordinate cross‑functional teams, ensure consistent messaging across all channels.
Messaging & Positioning Framework: Develop crisp, technically‑accurate messaging that translates Claude Code’s capabilities into clear value propositions for different developer personas and use cases.
Sales Enablement: Create strategic enablement materials including competitive battle cards and demo materials that help our sales team articulate Claude Code’s differentiation in technical conversations.
Competitive Intelligence: Monitor the developer tools landscape, particularly competing AI coding assistants, to inform our positioning and identify opportunities for differentiation.
Why This Role Matters Claude Code represents a fundamental shift in how developers write and interact with code. As we continue to push the boundaries of what’s possible with AI‑assisted development, we need someone who can ensure our innovations reach developers in ways that are both technically credible and impactful. You will have direct visibility to engineering leadership and the opportunity to shape how one of the industry’s most innovative developer tools goes to market.
Qualifications
2‑4 years of experience in developer tools, API/platform, or technical product marketing.
Demonstrated ability to work directly with engineering teams and translate technical concepts for diverse audiences.
Strong project management skills with experience coordinating complex, multi‑stakeholder launches.
Exceptional written communication skills, particularly in crafting clear, concise technical messaging.
Experience with sales enablement, including creating competitive positioning and technical demo materials.
Low ego and willingness to dig into detailed execution work while maintaining strategic perspective.
Strong Candidates May Also Have
Previous experience as a software engineer, DevRel, or technical sales engineer.
Deep familiarity with the developer tools ecosystem (IDE extensions, CI/CD, version control, etc.).
Experience at early‑stage startups or rapidly scaling product teams.
Understanding of AI technologies and their applications in software development.
Track record of successful launches for developer‑focused products.
Representative Projects
Building a systematic launch cadence that can handle both major feature releases and weekly incremental improvements.
Creating a comprehensive competitive intelligence framework for the AI coding assistant space.
Developing persona‑based messaging for different developer segments (enterprises vs. individuals, language communities).
Coordinating a major product launch involving 15+ stakeholders across engineering, sales, marketing, and leadership.
Establishing metrics and feedback loops to measure launch effectiveness and iterate on go‑to‑market strategies.
Compensation The expected base compensation for this position is $200,000—$255,000 USD annually. The total compensation package for full‑time employees includes equity, benefits, and may include incentive compensation.
Logistics Education requirement:
Bachelor’s degree in a related field or equivalent experience.
Location policy:
All staff are expected to be in one of our offices at least 25% of the time; some roles may require more office presence.
Visa sponsorship:
We sponsor visas. While we may not be able to sponsor every candidate, we will make reasonable efforts and our immigration lawyer will assist if an offer is made.
EEO Statement We encourage you to apply even if you do not believe you meet every single qualification. Not all strong candidates will meet every listed requirement. We strive to include a range of diverse perspectives on our team and uphold equal opportunity in hiring.
#J-18808-Ljbffr