Air Apps
Digital Marketing Manager | Air Apps
Join Air Apps as a Digital Marketing Manager and help us build the world’s first AI-powered Personal & Entrepreneurial Resource Planner.
About Air Apps Founded in Lisbon in 2018, Air Apps is a family-founded, self‑funded company with offices in Lisbon and San Francisco. We have over 100 million downloads worldwide and we are committed to pushing the boundaries of AI to create tools that change how people plan, work, and live.
The Role As a Digital Marketing Manager you will plan, execute, and optimize online marketing campaigns across multiple channels. You will oversee SEO, SEM, paid advertising, and digital content strategies to drive traffic, engagement, and conversions in a data‑driven, performance marketing environment.
Responsibilities
Develop and execute multi‑channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media.
Optimize paid acquisition channels such as Google Ads, Meta Ads, and other platforms to drive growth.
Conduct keyword research, on‑page optimization, and link‑building strategies to improve organic search rankings.
Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency.
Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets.
Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies.
Manage email marketing campaigns and customer acquisition funnels.
Stay updated on industry trends, algorithm updates, and new digital marketing technologies.
Develop retargeting and customer segmentation strategies to improve user retention and lifetime value.
Requirements
4+ years of experience in digital marketing, performance marketing, or growth marketing.
Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms.
Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and keyword research strategies.
Hands‑on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO).
Knowledge of A/B testing, landing page optimization, and marketing automation tools.
Ability to analyze campaign data and optimize ad spend for ROAS and CAC.
Experience with email marketing and CRM tools (e.g., Mailchimp, HubSpot, Klaviyo) is a plus.
Strong copywriting skills for ad creatives, landing pages, and social media campaigns.
Ability to work in a fast‑paced, data‑driven environment with cross‑functional teams.
Benefits
Apple hardware ecosystem for work.
Annual bonus.
Medical insurance (including vision & dental).
Disability insurance – short and long‑term.
401k up to 4% contribution.
Air Conference – an opportunity to meet the team, collaborate, and grow together.
Transportation budget.
Free meals at the hub.
Gym membership.
Diversity & Inclusion At Air Apps we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives.
Application Disclaimer At Air Apps we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI‑generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.
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About Air Apps Founded in Lisbon in 2018, Air Apps is a family-founded, self‑funded company with offices in Lisbon and San Francisco. We have over 100 million downloads worldwide and we are committed to pushing the boundaries of AI to create tools that change how people plan, work, and live.
The Role As a Digital Marketing Manager you will plan, execute, and optimize online marketing campaigns across multiple channels. You will oversee SEO, SEM, paid advertising, and digital content strategies to drive traffic, engagement, and conversions in a data‑driven, performance marketing environment.
Responsibilities
Develop and execute multi‑channel digital marketing campaigns, including SEO, SEM, PPC, display ads, and paid social media.
Optimize paid acquisition channels such as Google Ads, Meta Ads, and other platforms to drive growth.
Conduct keyword research, on‑page optimization, and link‑building strategies to improve organic search rankings.
Analyze campaign performance metrics, A/B test ad creatives, and optimize ad spend for maximum efficiency.
Collaborate with content and design teams to create engaging ad copy, landing pages, and marketing assets.
Track key performance indicators (KPIs), generate reports, and provide insights to improve marketing strategies.
Manage email marketing campaigns and customer acquisition funnels.
Stay updated on industry trends, algorithm updates, and new digital marketing technologies.
Develop retargeting and customer segmentation strategies to improve user retention and lifetime value.
Requirements
4+ years of experience in digital marketing, performance marketing, or growth marketing.
Strong expertise in Google Ads, Facebook/Meta Ads, LinkedIn Ads, and other paid media platforms.
Experience with SEO tools (Google Search Console, Ahrefs, SEMrush, Moz) and keyword research strategies.
Hands‑on experience with Google Analytics, GA4, UTM tracking, and conversion rate optimization (CRO).
Knowledge of A/B testing, landing page optimization, and marketing automation tools.
Ability to analyze campaign data and optimize ad spend for ROAS and CAC.
Experience with email marketing and CRM tools (e.g., Mailchimp, HubSpot, Klaviyo) is a plus.
Strong copywriting skills for ad creatives, landing pages, and social media campaigns.
Ability to work in a fast‑paced, data‑driven environment with cross‑functional teams.
Benefits
Apple hardware ecosystem for work.
Annual bonus.
Medical insurance (including vision & dental).
Disability insurance – short and long‑term.
401k up to 4% contribution.
Air Conference – an opportunity to meet the team, collaborate, and grow together.
Transportation budget.
Free meals at the hub.
Gym membership.
Diversity & Inclusion At Air Apps we are committed to fostering a diverse, inclusive, and equitable workplace. We enthusiastically welcome applicants from all backgrounds, experiences, and perspectives.
Application Disclaimer At Air Apps we value transparency and integrity in our hiring process. Applicants must submit their own work without any AI‑generated assistance. Any use of AI in application materials, assessments, or interviews will result in disqualification.
#J-18808-Ljbffr