GEICO
Principal Designer I, Design Strategy – GEICO
We are looking for an accomplished, customer‑obsessed, and results‑oriented
Principal Designer I, Design Strategy . You will collaborate with senior executives across business, engineering, product management, and analytics to shape the future of our end‑to‑end service experience across customer and agent touchpoints. Lead with curiosity, clarity, and strategic foresight—defining problem spaces, uncovering the highest‑value opportunities, and guiding multidisciplinary teams toward elegant, human‑centered solutions that create measurable impact.
Location: Hybrid role; required onsite 2–3 days per week at one of the following locations: Chevy Chase, MD; Palo Alto, CA; Dallas, TX.
Base Pay Range $131,200.00/yr – $229,600.00/yr
Job Responsibilities
Lead strategic design initiatives that clarify ambiguous problem spaces and reveal underlying customer and business needs.
Translate complex service and operational challenges into actionable design opportunities and experience principles.
Partner with Product, Engineering, Operations, and Data teams to envision and deliver holistic service journeys that balance customer delight with operational efficiency.
Contribute to design systems and standards to ensure consistent user experiences across all digital touchpoints.
Translate complex ideas into understandable frameworks, blueprints, experience maps, and concepts that evolve and enhance how customers and agents interact across digital and human‑assisted channels.
Advocate for the customer through human‑centered design methods, including discovery, research, and user testing.
Facilitate workshops and co‑creation sessions to align stakeholders around shared outcomes and north‑star visions.
Mentor and elevate the design craft and systems thinking of peers and cross‑functional partners.
Preferred Competencies
Strategic framing and opportunity identification
Design systems and service blueprinting
Human‑centered research and synthesis
Experience strategy and prioritization
Cross‑channel orchestration and operational alignment
Coaching and design leadership
Basic Qualifications
10+ years of experience with User Experience design.
Bachelor’s degree; Master’s degree preferred.
Preferred Qualifications
Proven ability to move fluidly between strategy and execution, from framing opportunity areas to guiding production‑ready designs.
Deep expertise in service design, systems thinking, and experience strategy, with a portfolio demonstrating impact at scale.
Strong facilitation and storytelling skills to influence decisions and inspire action at all levels of the organization.
Experience designing for both customer and employee experiences, ideally in complex ecosystems; delivering omni‑channel experiences across web, mobile app, and multi‑channel communication strategies (e.g., SMS, email, push notifications, alerts).
Competence in research synthesis, journey mapping, prototyping, and experience measurement as tools for decision‑making.
Mindset grounded in outcomes over outputs, continuously connecting design intent to measurable business and customer results.
Proficiency with design tools (e.g., Figma) to deliver concepts and enable successful collaboration across teams.
Familiarity contributing to and working in an established design system within agile development teams.
Annual Salary $131,200.00 – $229,600.00. The above figure is a general guideline. Final compensation is based on role responsibilities, candidate experience, education, and location.
GEICO Pledge Great Company: We help customers through life’s twists and turns, protecting people when they need it most while constantly innovating. Great Culture: We foster an inclusive culture grounded in integrity, a bias for action, and a winning mindset. Great Careers: We provide learning, development programs, and mentorship for growth. Great Rewards: Comprehensive Total Rewards and 401(k) with 6% match, performance incentives, benefits, and flexibility options.
Equal Employment Opportunity Policy: The equal employment opportunity policy of the GEICO Companies provides for fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state, and local law.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. We do not condone or tolerate intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment.
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Principal Designer I, Design Strategy . You will collaborate with senior executives across business, engineering, product management, and analytics to shape the future of our end‑to‑end service experience across customer and agent touchpoints. Lead with curiosity, clarity, and strategic foresight—defining problem spaces, uncovering the highest‑value opportunities, and guiding multidisciplinary teams toward elegant, human‑centered solutions that create measurable impact.
Location: Hybrid role; required onsite 2–3 days per week at one of the following locations: Chevy Chase, MD; Palo Alto, CA; Dallas, TX.
Base Pay Range $131,200.00/yr – $229,600.00/yr
Job Responsibilities
Lead strategic design initiatives that clarify ambiguous problem spaces and reveal underlying customer and business needs.
Translate complex service and operational challenges into actionable design opportunities and experience principles.
Partner with Product, Engineering, Operations, and Data teams to envision and deliver holistic service journeys that balance customer delight with operational efficiency.
Contribute to design systems and standards to ensure consistent user experiences across all digital touchpoints.
Translate complex ideas into understandable frameworks, blueprints, experience maps, and concepts that evolve and enhance how customers and agents interact across digital and human‑assisted channels.
Advocate for the customer through human‑centered design methods, including discovery, research, and user testing.
Facilitate workshops and co‑creation sessions to align stakeholders around shared outcomes and north‑star visions.
Mentor and elevate the design craft and systems thinking of peers and cross‑functional partners.
Preferred Competencies
Strategic framing and opportunity identification
Design systems and service blueprinting
Human‑centered research and synthesis
Experience strategy and prioritization
Cross‑channel orchestration and operational alignment
Coaching and design leadership
Basic Qualifications
10+ years of experience with User Experience design.
Bachelor’s degree; Master’s degree preferred.
Preferred Qualifications
Proven ability to move fluidly between strategy and execution, from framing opportunity areas to guiding production‑ready designs.
Deep expertise in service design, systems thinking, and experience strategy, with a portfolio demonstrating impact at scale.
Strong facilitation and storytelling skills to influence decisions and inspire action at all levels of the organization.
Experience designing for both customer and employee experiences, ideally in complex ecosystems; delivering omni‑channel experiences across web, mobile app, and multi‑channel communication strategies (e.g., SMS, email, push notifications, alerts).
Competence in research synthesis, journey mapping, prototyping, and experience measurement as tools for decision‑making.
Mindset grounded in outcomes over outputs, continuously connecting design intent to measurable business and customer results.
Proficiency with design tools (e.g., Figma) to deliver concepts and enable successful collaboration across teams.
Familiarity contributing to and working in an established design system within agile development teams.
Annual Salary $131,200.00 – $229,600.00. The above figure is a general guideline. Final compensation is based on role responsibilities, candidate experience, education, and location.
GEICO Pledge Great Company: We help customers through life’s twists and turns, protecting people when they need it most while constantly innovating. Great Culture: We foster an inclusive culture grounded in integrity, a bias for action, and a winning mindset. Great Careers: We provide learning, development programs, and mentorship for growth. Great Rewards: Comprehensive Total Rewards and 401(k) with 6% match, performance incentives, benefits, and flexibility options.
Equal Employment Opportunity Policy: The equal employment opportunity policy of the GEICO Companies provides for fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state, and local law.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. We do not condone or tolerate intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment.
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