Solenis
Sector Marketing Director - Retail, Food Service & Hospitality
Solenis, Columbia, South Carolina, United States
Sector Marketing Director - Retail, Food Service & Hospitality
Join to apply for the
Sector Marketing Director - Retail, Food Service & Hospitality
role at
Solenis
Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including consumer, industrial, institutional, food and beverage, and pool and spa water markets. Owned by Platinum Equity, the company’s product portfolio includes a broad array of water treatment chemistries, process aids, functional additives, and cleaners and disinfectants, as well as state‑of‑the‑art monitoring and control systems.
What You’ll Do Strategic Planning & Market Positioning
Develop and execute sector‑specific marketing strategies aligned with business goals.
Define compelling value propositions and messaging tailored to the sector’s challenges and priorities.
Build integrated growth plans, including target identification, winning strategies, and tactical execution.
Conduct market research to uncover trends, risks, and opportunities.
Market & Industry Engagement
Manage engagement and investment with key industry associations and buying groups in the Retail, Food Service & Hospitality markets.
Leverage and grow strategic partnerships and channel relationships to expand market share, accelerate growth, and maximize profitability.
Position the company as a thought leader through content, webinars, and industry events.
Customer Insights & Solution Development
Lead initiatives to gather and integrate voice‑of‑customer insights.
Collaborate cross‑functionally with sales, portfolio marketing and channel teams to develop and deploy innovations, winning value propositions, and training programs.
Marketing & Demand Generation
Oversee sector‑specific marketing initiatives to drive awareness, engagement and demand.
Partner with channel stakeholders to enhance demand generation and market penetration.
Budget Management
Manage and optimize budget allocations and overall spend to maximize return on investment and ensure alignment with strategic goals.
What You’ll Bring
Bachelor’s degree in marketing, business or related field with 7‑10 years of progressive sales & marketing experience; preferably B2B.
Experience in strategic market planning, segmentation and positioning.
Strong analytical skills to interpret market trends, customer insights and market positioning.
Exceptional presentation and communication skills.
Skilled in leadership development and brand storytelling.
Experience with digital marketing channels, demand generation and content strategy.
Experience managing industry partnerships.
Ability to travel up to 30%.
Additional Qualifications
Prior sales and key account management or other customer‑facing experience is preferred.
What We Offer
Comprehensive benefits package, including medical/dental/vision coverage available from your first day.
401(k) with company matching.
Learning and development opportunities, including access to full Coursera catalogue.
Robust company culture.
No‑meeting Fridays.
We understand that candidates will not meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you.
At Solenis, we understand that our greatest asset is our people. That is why we offer competitive compensation, comprehensive benefits which include medical, dental, vision & 401K, and numerous opportunities for professional growth and development. So, if you are interested in working for a world‑class company and enjoy solving complex challenges, whether in the lab or the field, consider joining our team.
Solenis is proud to be an Equal Opportunity & affirmative action employer, including minorities, women, veterans, disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Should you require assistance in applying to this opportunity, please reach out to Solenis Talent Acquisition at talentacquisition@solenis.com.
The expected compensation range for this position is between $139,700.00 and $232,800.00 plus discretionary bonuses. The exact compensation may vary based on your skills, experience and other factors permitted by law.
#J-18808-Ljbffr
Sector Marketing Director - Retail, Food Service & Hospitality
role at
Solenis
Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries, including consumer, industrial, institutional, food and beverage, and pool and spa water markets. Owned by Platinum Equity, the company’s product portfolio includes a broad array of water treatment chemistries, process aids, functional additives, and cleaners and disinfectants, as well as state‑of‑the‑art monitoring and control systems.
What You’ll Do Strategic Planning & Market Positioning
Develop and execute sector‑specific marketing strategies aligned with business goals.
Define compelling value propositions and messaging tailored to the sector’s challenges and priorities.
Build integrated growth plans, including target identification, winning strategies, and tactical execution.
Conduct market research to uncover trends, risks, and opportunities.
Market & Industry Engagement
Manage engagement and investment with key industry associations and buying groups in the Retail, Food Service & Hospitality markets.
Leverage and grow strategic partnerships and channel relationships to expand market share, accelerate growth, and maximize profitability.
Position the company as a thought leader through content, webinars, and industry events.
Customer Insights & Solution Development
Lead initiatives to gather and integrate voice‑of‑customer insights.
Collaborate cross‑functionally with sales, portfolio marketing and channel teams to develop and deploy innovations, winning value propositions, and training programs.
Marketing & Demand Generation
Oversee sector‑specific marketing initiatives to drive awareness, engagement and demand.
Partner with channel stakeholders to enhance demand generation and market penetration.
Budget Management
Manage and optimize budget allocations and overall spend to maximize return on investment and ensure alignment with strategic goals.
What You’ll Bring
Bachelor’s degree in marketing, business or related field with 7‑10 years of progressive sales & marketing experience; preferably B2B.
Experience in strategic market planning, segmentation and positioning.
Strong analytical skills to interpret market trends, customer insights and market positioning.
Exceptional presentation and communication skills.
Skilled in leadership development and brand storytelling.
Experience with digital marketing channels, demand generation and content strategy.
Experience managing industry partnerships.
Ability to travel up to 30%.
Additional Qualifications
Prior sales and key account management or other customer‑facing experience is preferred.
What We Offer
Comprehensive benefits package, including medical/dental/vision coverage available from your first day.
401(k) with company matching.
Learning and development opportunities, including access to full Coursera catalogue.
Robust company culture.
No‑meeting Fridays.
We understand that candidates will not meet every single desired qualification. If your experience looks a little different from what we’ve identified and you think you can bring value to the role, we’d love to learn more about you.
At Solenis, we understand that our greatest asset is our people. That is why we offer competitive compensation, comprehensive benefits which include medical, dental, vision & 401K, and numerous opportunities for professional growth and development. So, if you are interested in working for a world‑class company and enjoy solving complex challenges, whether in the lab or the field, consider joining our team.
Solenis is proud to be an Equal Opportunity & affirmative action employer, including minorities, women, veterans, disabled. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.
Should you require assistance in applying to this opportunity, please reach out to Solenis Talent Acquisition at talentacquisition@solenis.com.
The expected compensation range for this position is between $139,700.00 and $232,800.00 plus discretionary bonuses. The exact compensation may vary based on your skills, experience and other factors permitted by law.
#J-18808-Ljbffr