CoStar Group, Inc.
Product Marketing Manager, CoStar Data & Analytics
CoStar Group, Inc., Arlington, Virginia, United States, 22201
Product Marketing Manager, CoStar Data & Analytics
CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index and NASDAQ 100, CoStar is on a mission to digitize the world’s real estate—empowering people to discover properties, insights, and connections that improve their businesses and lives. As we expand our leadership in real estate information and technology, we seek a Senior Manager, Product Marketing, to lead go‑to‑market strategy, positioning, and demand generation for CoStar’s suite of B2B products.
Overview For nearly four decades, CoStar Group has shaped the way professionals understand, transact, and manage real estate. Through constant innovation and data excellence, we’ve built trusted brands that set the standard for quality, transparency, and insight in the market. We specialize in data‑driven solutions that help businesses across multiple industries adopt and grow real estate technology.
Responsibilities
Market Strategy & Positioning – Develop and execute integrated product marketing strategies that drive growth across B2B customer segments; define differentiated value propositions articulating CoStar’s industry leadership.
Go‑to‑Market Execution – Lead launch planning for new features, enhancements, and market initiatives; design multi‑channel campaigns (digital, events, partnerships, content marketing) to generate awareness and demand.
Content & Messaging Development – Create engaging, customer‑focused content including web copy, case studies, testimonials, videos, presentations, and email campaigns.
Data & Insights – Leverage customer insights, competitive analysis, and marketing analytics to inform positioning, optimize performance, and refine go‑to‑market approaches.
Cross‑Functional Collaboration – Partner with sales, product and research to align product roadmaps with market needs; equip sales teams with tools, materials, and messaging frameworks.
Growth & Innovation – Identify new opportunities to increase product adoption and expand reach within existing and emerging markets; champion experimentation, testing, and continuous improvement.
Requirements
Bachelor’s degree required from an accredited, not‑for‑profit university or college; Master’s degree preferred.
5+ years of B2B product marketing experience, ideally within data, SaaS, technology, or analytics‑driven industries.
Proven success in designing and executing full‑funnel marketing strategies.
Strong analytical mindset with ability to interpret data and translate it into actionable insights.
Excellent written and verbal communication skills, with proven ability to influence across levels and functions.
Demonstrated track record of collaboration in fast‑paced, cross‑functional environments.
Strong strategic thinking combined with hands‑on execution.
Willingness to travel up to 20% for conferences, client meetings, and team collaboration.
Track record of commitment to prior employers.
Benefits
Competitive compensation, performance‑based incentives, and opportunities for continuous professional growth.
Comprehensive healthcare coverage: medical, vision, dental, prescription drugs, life, legal, and supplementary insurance.
Virtual and in‑person mental health counseling services for individuals and families.
Commuter and parking benefits.
401(k) retirement plan with matching contributions.
Employee stock purchase plan.
Paid time off.
Tuition reimbursement.
On‑site fitness center and/or reimbursed membership costs.
Access to Diversity, Equity, & Inclusion Employee Resource Groups.
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.
We welcome all qualified candidates who are currently eligible to work full‑time in the United States. However, please note that CoStar Group is not able to provide visa sponsorship for this position.
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing.
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Overview For nearly four decades, CoStar Group has shaped the way professionals understand, transact, and manage real estate. Through constant innovation and data excellence, we’ve built trusted brands that set the standard for quality, transparency, and insight in the market. We specialize in data‑driven solutions that help businesses across multiple industries adopt and grow real estate technology.
Responsibilities
Market Strategy & Positioning – Develop and execute integrated product marketing strategies that drive growth across B2B customer segments; define differentiated value propositions articulating CoStar’s industry leadership.
Go‑to‑Market Execution – Lead launch planning for new features, enhancements, and market initiatives; design multi‑channel campaigns (digital, events, partnerships, content marketing) to generate awareness and demand.
Content & Messaging Development – Create engaging, customer‑focused content including web copy, case studies, testimonials, videos, presentations, and email campaigns.
Data & Insights – Leverage customer insights, competitive analysis, and marketing analytics to inform positioning, optimize performance, and refine go‑to‑market approaches.
Cross‑Functional Collaboration – Partner with sales, product and research to align product roadmaps with market needs; equip sales teams with tools, materials, and messaging frameworks.
Growth & Innovation – Identify new opportunities to increase product adoption and expand reach within existing and emerging markets; champion experimentation, testing, and continuous improvement.
Requirements
Bachelor’s degree required from an accredited, not‑for‑profit university or college; Master’s degree preferred.
5+ years of B2B product marketing experience, ideally within data, SaaS, technology, or analytics‑driven industries.
Proven success in designing and executing full‑funnel marketing strategies.
Strong analytical mindset with ability to interpret data and translate it into actionable insights.
Excellent written and verbal communication skills, with proven ability to influence across levels and functions.
Demonstrated track record of collaboration in fast‑paced, cross‑functional environments.
Strong strategic thinking combined with hands‑on execution.
Willingness to travel up to 20% for conferences, client meetings, and team collaboration.
Track record of commitment to prior employers.
Benefits
Competitive compensation, performance‑based incentives, and opportunities for continuous professional growth.
Comprehensive healthcare coverage: medical, vision, dental, prescription drugs, life, legal, and supplementary insurance.
Virtual and in‑person mental health counseling services for individuals and families.
Commuter and parking benefits.
401(k) retirement plan with matching contributions.
Employee stock purchase plan.
Paid time off.
Tuition reimbursement.
On‑site fitness center and/or reimbursed membership costs.
Access to Diversity, Equity, & Inclusion Employee Resource Groups.
Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks.
We welcome all qualified candidates who are currently eligible to work full‑time in the United States. However, please note that CoStar Group is not able to provide visa sponsorship for this position.
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug‑free workplace and perform pre‑employment substance abuse testing.
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