Visual Lease
Product Marketing Manager, CoStar Data & Analytics
Visual Lease, Arlington, Virginia, United States, 22201
Overview
For nearly four decades, CoStar Group has shaped the way professionals understand, transact, and manage real estate. Through constant innovation and data excellence, we’ve built trusted brands that set the standard for quality, transparency, and insight in the market. We are seeking a strategic, results-oriented B2B product marketing manager who can craft compelling narratives, translate complex product value into market-ready messages, and partner cross-functionally to drive measurable business results. This role will be onsite in our Arlington, VA offices. Responsibilities
Market Strategy & Positioning
Develop and execute integrated product marketing strategies that drive growth across B2B customer segments. Define differentiated value propositions that articulate CoStar’s industry-leadership in data, analytics, and technology.
Go-to-Market Execution
Lead launch planning for new features, enhancements, and market initiatives. Design multi-channel campaigns (digital, events, partnerships, content marketing) to generate awareness and demand.
Content & Messaging Development
Create engaging, customer-focused content including web copy, case studies, testimonials, videos, presentations, and email campaigns. Build narratives that simplify complex concepts and resonate with decision-makers.
Data & Insights
Leverage customer insights, competitive analysis, and marketing analytics to inform positioning, optimize performance, and refine go-to-market approaches.
Cross-Functional Collaboration
Partner with sales, product and research to align product roadmaps with market needs and ensure consistent messaging across all touchpoints. Equip sales teams with the tools, materials, and messaging frameworks needed for success.
Growth & Innovation
Identify new opportunities to increase product adoption and expand reach within existing and emerging markets. Champion experimentation, testing, and continuous improvement across marketing programs.
Requirements
Bachelor’s degree required from an accredited, not-for-profit university or college; Master’s degree preferred. 5+ years of B2B product marketing experience, ideally within data, SaaS, technology, or analytics-driven industries. Proven success in designing and executing full-funnel marketing strategies. Strong analytical mindset with ability to interpret data and translate it into actionable insights. Excellent written and verbal communication skills, with proven ability to influence across levels and functions. Demonstrated track record of collaboration in fast-paced, cross-functional environments. Strong strategic thinking combined with hands-on execution. Willingness to travel up to 20% for conferences, client meetings, and team collaboration. Track record of commitment to prior employers. What’s in It for You
Working at CoStar Group means joining a culture of innovation, integrity, and collaboration. You’ll enjoy competitive compensation, performance-based incentives, and opportunities for continuous professional growth — including internal training and tuition reimbursement. At CoStar, you’ll have the platform, resources, and support to make a meaningful impact on the future of real estate technology. Our benefits package includes (but is not limited to): Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug Life, legal, and supplementary insurance Virtual and in person mental health counseling services for individuals and family Commuter and parking benefits 401(K) retirement plan with matching contributions Employee stock purchase plan Paid time off Tuition reimbursement On-site fitness center and/or reimbursed fitness center membership costs (location dependent) Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. #LI-MM5 #CoStar CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
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For nearly four decades, CoStar Group has shaped the way professionals understand, transact, and manage real estate. Through constant innovation and data excellence, we’ve built trusted brands that set the standard for quality, transparency, and insight in the market. We are seeking a strategic, results-oriented B2B product marketing manager who can craft compelling narratives, translate complex product value into market-ready messages, and partner cross-functionally to drive measurable business results. This role will be onsite in our Arlington, VA offices. Responsibilities
Market Strategy & Positioning
Develop and execute integrated product marketing strategies that drive growth across B2B customer segments. Define differentiated value propositions that articulate CoStar’s industry-leadership in data, analytics, and technology.
Go-to-Market Execution
Lead launch planning for new features, enhancements, and market initiatives. Design multi-channel campaigns (digital, events, partnerships, content marketing) to generate awareness and demand.
Content & Messaging Development
Create engaging, customer-focused content including web copy, case studies, testimonials, videos, presentations, and email campaigns. Build narratives that simplify complex concepts and resonate with decision-makers.
Data & Insights
Leverage customer insights, competitive analysis, and marketing analytics to inform positioning, optimize performance, and refine go-to-market approaches.
Cross-Functional Collaboration
Partner with sales, product and research to align product roadmaps with market needs and ensure consistent messaging across all touchpoints. Equip sales teams with the tools, materials, and messaging frameworks needed for success.
Growth & Innovation
Identify new opportunities to increase product adoption and expand reach within existing and emerging markets. Champion experimentation, testing, and continuous improvement across marketing programs.
Requirements
Bachelor’s degree required from an accredited, not-for-profit university or college; Master’s degree preferred. 5+ years of B2B product marketing experience, ideally within data, SaaS, technology, or analytics-driven industries. Proven success in designing and executing full-funnel marketing strategies. Strong analytical mindset with ability to interpret data and translate it into actionable insights. Excellent written and verbal communication skills, with proven ability to influence across levels and functions. Demonstrated track record of collaboration in fast-paced, cross-functional environments. Strong strategic thinking combined with hands-on execution. Willingness to travel up to 20% for conferences, client meetings, and team collaboration. Track record of commitment to prior employers. What’s in It for You
Working at CoStar Group means joining a culture of innovation, integrity, and collaboration. You’ll enjoy competitive compensation, performance-based incentives, and opportunities for continuous professional growth — including internal training and tuition reimbursement. At CoStar, you’ll have the platform, resources, and support to make a meaningful impact on the future of real estate technology. Our benefits package includes (but is not limited to): Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug Life, legal, and supplementary insurance Virtual and in person mental health counseling services for individuals and family Commuter and parking benefits 401(K) retirement plan with matching contributions Employee stock purchase plan Paid time off Tuition reimbursement On-site fitness center and/or reimbursed fitness center membership costs (location dependent) Access to CoStar Group’s Diversity, Equity, & Inclusion Employee Resource Groups Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. #LI-MM5 #CoStar CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing
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