Duluth Trading Company
Marketing Technology Specialist
Duluth Trading Company, Mount Horeb, Wisconsin, United States, 53572
Marketing Technology Specialist
at
Duluth Trading Company
The Marketing Technology Specialist is responsible for maximizing the efficiency and effectiveness of the organization\'s marketing technology stack and customer data assets. This role serves as the crucial link between Marketing, Data, and IT, focusing on driving data integrity, enforcing compliance standards, and managing the technical product backlog to ensure marketing initiatives are powered by reliable technology and accurate customer insights. You will be a Subject Matter Expert (SME) for key platforms, ensuring their smooth operation and strategic evolution.
Work Environment At Duluth Trading Company, we value face-to-face interactions that foster our culture of learning, creativity, and teamwork. The role is based at our headquarters near Madison, WI. You will work in the office Monday through Thursday, with the option to work from home on Fridays if you prefer.
What You’ll Do
Product Management & Prioritization
Partner with Marketing and internal/external stakeholders to define and prioritize features based on business value and customer needs.
Own and manage the marketing product backlog, including defining epics and user stories, and collaborating with development teams for smooth release processes.
Build strong stakeholder relationships, clearly communicating project status, release scope, and ensuring all changes are approved and well-understood.
Data Integrity & Technology Expertise
Manage the integrity of Customer Insights Data, serving as the primary liaison between the CI team and IT.
Develop and implement data auditing procedures, manage the CI Data Dictionary, and enforce data management standards.
Serve as a Subject Matter Expert for platforms, including ProductsUp, Google BigQuery, Looker, and Listrak.
Compliance & Data Operations
Collaborate with Compliance on Privacy regulations (e.g., executing privacy requests and developing SOPs).
Create and manage data transfers to internal and external partners.
Document systems and processes, participate in data governance, and identify other data stewards/SMEs for organizational collaboration.
Active participant in Business/Data Governance.
What We’re Looking For
Bachelor\'s Degree in Marketing
Equivalent work experience will be considered
3+ years of experience in an omni-channel environment
High level of accuracy and attention to detail
High-level problem-solving skills and ability to identify solutions
Proven ability to work effectively with cross-functional teams
Knowledge of Google products, such as BigQuery, Looker, Workspace
Experience with SQL and/or SPSS
Self-starter
Understanding of agile project management approach
Strong communication, organization, and prioritization skills
Authorization to work in the United States without sponsorship
Position Compensation & Benefits
Compensation Range: $60,000 to $75,000/year
This position is eligible to participate in the company bonus program.
Benefits and perks may have eligibility requirements and are subject to change.
Multiple Medical plan options, Dental & Vision plans, Health Savings Account with company contributions
Company paid Life Insurance and AD&D, Short-Term Disability
Voluntary benefits including: Accident, Critical Illness, Hospital Indemnity, Long-Term Disability and Supplemental Life Insurance
401(k) Employer Match
Employee Stock Purchase Plan
Parental Leave
Paid holidays and Paid Time Off (exempt employees)
Daily pay available
40% Employee Discount
Flexible Fridays
Onsite fitness center
About Duluth Trading Company Started in 1989, Duluth Trading Company exists to enable hard-working individuals to take on life with their own two hands. We seek talented individuals who share these beliefs and are excited to further the Duluth Trading legacy with a digital-first mindset, always moving forward and always innovating.
From ingenious Duluth workwear to Buck Naked Underwear, it’s all about the innovative gear and gadgets that equip customers for a more hands-on way of life. Top-notch quality, immersive storytelling, outstanding customer service, and the go-all-in-and-dig-deep spirit are what sets Duluth Trading Co. apart.
Seniority level Mid-Senior level
Employment type Full-time
Job function Information Technology
Industries Retail Apparel and Fashion
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at
Duluth Trading Company
The Marketing Technology Specialist is responsible for maximizing the efficiency and effectiveness of the organization\'s marketing technology stack and customer data assets. This role serves as the crucial link between Marketing, Data, and IT, focusing on driving data integrity, enforcing compliance standards, and managing the technical product backlog to ensure marketing initiatives are powered by reliable technology and accurate customer insights. You will be a Subject Matter Expert (SME) for key platforms, ensuring their smooth operation and strategic evolution.
Work Environment At Duluth Trading Company, we value face-to-face interactions that foster our culture of learning, creativity, and teamwork. The role is based at our headquarters near Madison, WI. You will work in the office Monday through Thursday, with the option to work from home on Fridays if you prefer.
What You’ll Do
Product Management & Prioritization
Partner with Marketing and internal/external stakeholders to define and prioritize features based on business value and customer needs.
Own and manage the marketing product backlog, including defining epics and user stories, and collaborating with development teams for smooth release processes.
Build strong stakeholder relationships, clearly communicating project status, release scope, and ensuring all changes are approved and well-understood.
Data Integrity & Technology Expertise
Manage the integrity of Customer Insights Data, serving as the primary liaison between the CI team and IT.
Develop and implement data auditing procedures, manage the CI Data Dictionary, and enforce data management standards.
Serve as a Subject Matter Expert for platforms, including ProductsUp, Google BigQuery, Looker, and Listrak.
Compliance & Data Operations
Collaborate with Compliance on Privacy regulations (e.g., executing privacy requests and developing SOPs).
Create and manage data transfers to internal and external partners.
Document systems and processes, participate in data governance, and identify other data stewards/SMEs for organizational collaboration.
Active participant in Business/Data Governance.
What We’re Looking For
Bachelor\'s Degree in Marketing
Equivalent work experience will be considered
3+ years of experience in an omni-channel environment
High level of accuracy and attention to detail
High-level problem-solving skills and ability to identify solutions
Proven ability to work effectively with cross-functional teams
Knowledge of Google products, such as BigQuery, Looker, Workspace
Experience with SQL and/or SPSS
Self-starter
Understanding of agile project management approach
Strong communication, organization, and prioritization skills
Authorization to work in the United States without sponsorship
Position Compensation & Benefits
Compensation Range: $60,000 to $75,000/year
This position is eligible to participate in the company bonus program.
Benefits and perks may have eligibility requirements and are subject to change.
Multiple Medical plan options, Dental & Vision plans, Health Savings Account with company contributions
Company paid Life Insurance and AD&D, Short-Term Disability
Voluntary benefits including: Accident, Critical Illness, Hospital Indemnity, Long-Term Disability and Supplemental Life Insurance
401(k) Employer Match
Employee Stock Purchase Plan
Parental Leave
Paid holidays and Paid Time Off (exempt employees)
Daily pay available
40% Employee Discount
Flexible Fridays
Onsite fitness center
About Duluth Trading Company Started in 1989, Duluth Trading Company exists to enable hard-working individuals to take on life with their own two hands. We seek talented individuals who share these beliefs and are excited to further the Duluth Trading legacy with a digital-first mindset, always moving forward and always innovating.
From ingenious Duluth workwear to Buck Naked Underwear, it’s all about the innovative gear and gadgets that equip customers for a more hands-on way of life. Top-notch quality, immersive storytelling, outstanding customer service, and the go-all-in-and-dig-deep spirit are what sets Duluth Trading Co. apart.
Seniority level Mid-Senior level
Employment type Full-time
Job function Information Technology
Industries Retail Apparel and Fashion
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