GlaxoSmithKline
Overview
Product Brand Management Director role will lead efforts to support launch of medicines, including development of national and international launch plans and assessment and development of tools/solutions for providers and patients.
Responsibilities
Develop national and international launch plans.
Develop and implement a tactical plan to address key strategic imperatives.
Partner with Operating Countries (LOCs) to map challenges and opportunities and develop an equivalent process to support other LOCs in building country‑specific solutions.
Finalize patient pathway, patient potential tower and define patient opportunity in initial global launch plan.
Activate LOCs and support development of country level implementation plans pre‑launch.
Develop appropriate metrics, key performance indicators (KPIs) and launch readiness objectives to support implementation.
Manage direct reports to support implementation of broader tactical initiatives in the treatment global launch plan.
Basic Qualifications
Bachelor's Degree in business or related discipline.
Commercial operational experience in the pharmaceutical industry at a local operating country (LOC) and regional level.
Demonstrated experience with commercial aspects of the drug development process through to launch.
Experience managing direct reports.
Preferred Qualifications
Postgraduate degree.
Ability to utilize insights from key customers – patients, payers, providers – to drive key marketing decisions and forecasts.
Experience leveraging organizational channels and influencing skills to facilitate successful projects.
Experience working on patient education and support strategies.
GSK US Benefits Summary: comprehensive benefits program for U.S. employees.
GSK is an Equal Opportunity Employer and, in the U.S., we adhere to affirmative action principles. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity or expression, age, disability, genetic information, military service, covered or protected veteran status or any other protected class.
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Responsibilities
Develop national and international launch plans.
Develop and implement a tactical plan to address key strategic imperatives.
Partner with Operating Countries (LOCs) to map challenges and opportunities and develop an equivalent process to support other LOCs in building country‑specific solutions.
Finalize patient pathway, patient potential tower and define patient opportunity in initial global launch plan.
Activate LOCs and support development of country level implementation plans pre‑launch.
Develop appropriate metrics, key performance indicators (KPIs) and launch readiness objectives to support implementation.
Manage direct reports to support implementation of broader tactical initiatives in the treatment global launch plan.
Basic Qualifications
Bachelor's Degree in business or related discipline.
Commercial operational experience in the pharmaceutical industry at a local operating country (LOC) and regional level.
Demonstrated experience with commercial aspects of the drug development process through to launch.
Experience managing direct reports.
Preferred Qualifications
Postgraduate degree.
Ability to utilize insights from key customers – patients, payers, providers – to drive key marketing decisions and forecasts.
Experience leveraging organizational channels and influencing skills to facilitate successful projects.
Experience working on patient education and support strategies.
GSK US Benefits Summary: comprehensive benefits program for U.S. employees.
GSK is an Equal Opportunity Employer and, in the U.S., we adhere to affirmative action principles. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity or expression, age, disability, genetic information, military service, covered or protected veteran status or any other protected class.
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