Performance Marketing Manager - User Acquisition | Paid Media Job at Trivelta in

We are seeking a highly analytical and results-driven Performance Marketing Manager with deep expertise in running large-scale user acquisition across the major paid media channels in the U.S., including Meta Ads (Facebook/Instagram), TikTok Ads, Google Ads (UAC, Search, Display, YouTube), Twitter/X Ads, Snapchat Ads, Reddit Ads, Apple Search Ads, and programmatic networks such as Taboola/Outbrain. The ideal candidate has worked in fast-growing online companies like IGaming, sportsbook, fantasy sports, fintech, e-commerce, marketplaces, social apps, subscription apps, or web platforms with massive acquisition needs. You must have a strong command of attribution tools like AppsFlyer, web pixels, conversion APIs, GTM implementation, deep linking, SKAN, and multi-touch funnels.

Responsibilities

• Plan, launch, optimize user acquisition campaigns across all major U.S. paid media channels, including Meta, TikTok, Google Ads, X/Twitter, Snapchat, Reddit, Apple Search Ads, and programmatic platforms.
• Manage large monthly budgets while optimizing for CAC, ROAS, LTV, retention, UAC performance, and funnel efficiency.
• Build full‑funnel strategies, including TOF/MOF/BOF, lookalikes, retargeting, and high‑intent acquisition flows.
• Collaborate with product, BI, and engineering teams to integrate AppsFlyer events, GTM tags, conversion APIs, deep links, and postbacks.
• Develop creative testing frameworks (UGC, influencers, short‑form videos, static, native formats).
• Perform A/B testing on audiences, creatives, offers, messaging, and landing pages.
• Monitor campaigns daily to identify trends, anomalies, scale opportunities, and issues related to attribution or technical setup.
• Report results and insights at both tactical and executive levels.

Qualifications

• 5+ years of hands‑on experience managing paid user acquisition in the U.S. market.
• Demonstrated success operating in high‑volume, data‑driven environments such as apps, gaming, fintech, marketplaces, social platforms, or subscription apps.
• Advanced proficiency with AppsFlyer or other MMPs (Adjust, Singular, Branch).
• Deep understanding of web pixels, conversion APIs, SDK implementation, deep linking, attribution models, SKAN 4/5, and cross‑platform tracking.
• A/B testing experience across creatives, CRO, messaging, funnel stages.
• Strong analytical and Excel/Sheets skills; comfortable reading dashboards (Looker, QuickSight, DataStudio).

Nice to Have

• Experience in gaming, betting, sweepstakes, social casino, fintech, or subscription apps.
• SQL knowledge for deeper analysis.
• Experience managing $500k+ per month budgets across multiple platforms.
• Familiarity with creative pipelines: UGC, TikTok Spark Ads, influencer amplification.
• Experience with marketing automation (e.g., Braze, Segment, Firebase).
• Knowledge of privacy changes, ATT, SKAN optimization, and probabilistic attribution.

Location & Type

• Hybrid at HQ in Boston near South Station.
• Mid‑senior level.
• Full‑time.
• Marketing & Sales; Industry: Software Development.