Spring Venture Group
Marketing Manager, SmartConnect
Spring Venture Group, Kansas City, Missouri, United States, 64101
Company Description
Spring Venture Group is a leading digital direct‑to‑consumer sales and marketing company focused on the senior market. We distribute Medicare Supplement, Medicare Advantage, and related products through our family of brands and dedicated team of licensed agents. Powered by unique technologies that combine sophisticated marketing, comparison shopping, sales execution, and customer engagement, we help thousands of seniors across the country navigate the complex world of Medicare every day.
This is a hybrid position and you must currently be in the Kansas City area. We are unable to sponsor now or in the future, so we cannot consider candidates with OPT or EAD.
Job Description The B2B Marketing Manager is a dedicated role designed to support SmartConnect by building and maintaining the B2B marketing function. This position defines, executes, and owns the SmartConnect B2B marketing strategy, architecting a partner journey and accelerating growth by engaging B2B and B2C audiences—including brokers, fiduciaries, corporate partners, and their clients and employees. The manager transitions the organization from reactive engagement to a proactive, automated, strategic partner nurturing model.
REPORTS TO The B2B Marketing Manager reports directly to the SVP & GM of SmartConnect, with a dotted line to the Experience Marketing team, and works closely with SVG’s Engagement and Brand Marketing shared resources.
Essential Duties
B2B Strategy & Journey Mapping:
Define and map the end-to‑end B2B2C communication journey—from prospecting and lead nurturing to onboarding and ongoing engagement.
Conduct market research, focus groups, and competitor analysis to identify key industry trends and inform messaging strategy.
Content Creation & Thought Leadership:
Collaborate with Brand and Engagement Marketing to develop and manage the B2B2C marketing calendar.
Create compelling marketing collateral—including flyers, presentations, case studies, and branded materials—for B2B and B2C audiences.
Manage online content (blog posts, articles) to establish SmartConnect as industry experts.
Identify opportunities for press releases and business recognition, promoting newsworthy achievements to relevant media outlets.
Oversee content updates and feature releases on partner portals in partnership with Engagement Marketing.
Digital Presence & Demand Generation:
Develop and execute a comprehensive social media strategy for relevant B2B platforms, primarily LinkedIn and Facebook.
Partner with Engagement Marketing to optimize the SmartConnect website for search engines (SEO) to attract B2B traffic.
Plan, execute, and measure targeted B2B digital advertising campaigns to drive lead generation and brand awareness.
Marketing Automation & Operations:
Build and execute a B2B email marketing strategy, including prospecting campaigns, automated nurturing sequences, and a quarterly broker and partner newsletter.
Work closely with Brand Marketing on B2C email and direct mail campaigns.
Leverage Salesforce Marketing Cloud to design and implement strategic marketing automations based on a partner’s stage in the sales funnel.
Strategic Alignment:
Work closely with the Business Development team to create a marketing engine that directly supports sales goals.
Ensure alignment with overall brand standards by leveraging existing creative and technical resources within SVG.
Behaviors
Be Aware (Emotional Intelligence)
Be Open & Honest (Communication)
Be a Team Player (Teamwork and Collaboration)
Be Accomplished (Drive for Results)
Be the Example (Develop Self & Empower People)
Be Forward Thinking (Strategic Thinking)
Be a Problem Solver (Continuous Improvement)
Qualifications
Bachelor’s degree in Marketing, Business, or a related field required.
3+ years of seasoned B2B marketing experience, preferably building functions from the ground up.
Experience with Salesforce Marketing Cloud or similar enterprise marketing automation platforms.
Proven track record of developing partner journeys and executing lead generation campaigns.
Skills/Specialties
B2B Strategy & Execution: Ability to architect partner journeys and translate business goals into marketing strategies.
Content Creation: Strong writing and editing skills for professional B2B audiences (white papers, case studies, email copy).
Digital Marketing: Expertise in SEO, social media strategy (LinkedIn), and digital advertising.
Collaboration: Ability to work effectively in a matrixed environment with shared services and cross‑functional teams.
Certifications / Licenses
Salesforce Marketing Cloud certification (preferred, not required).
Benefits
Competitive Compensation
Medical, Dental and Vision benefits after a short waiting period
401(k) matching program
Life Insurance, and Short‑term and Long‑term Disability Insurance
Optional enrollment includes HSA/FSA, AD&D, Spousal/Dependent Life Insurance, Travel Assist and Legal Plan
Generous paid time off (PTO) program starting at 15 days your first year
15 paid Holidays (includes holiday break between Christmas and New Years)
Annual Volunteer Time Off (VTO) and a donation matching program
Employee Assistance Program (EAP) – health and well‑being on and off the job
Rewards and Recognition
Diverse, inclusive and welcoming culture
Training program and ongoing support throughout your Spring Venture Group career
Conditions
The employee must occasionally lift and/or move up to 10 pounds.
Vision requirements: close vision, distance vision, color vision, peripheral vision, and ability to adjust focus.
Physical duties: occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; or hear and taste or smell. Frequently required to sit; use hands; talk or hear.
The noise level in the work environment is usually moderate.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing
Industry Insurance
Spring Venture Group is an Equal Opportunity Employer
#J-18808-Ljbffr
This is a hybrid position and you must currently be in the Kansas City area. We are unable to sponsor now or in the future, so we cannot consider candidates with OPT or EAD.
Job Description The B2B Marketing Manager is a dedicated role designed to support SmartConnect by building and maintaining the B2B marketing function. This position defines, executes, and owns the SmartConnect B2B marketing strategy, architecting a partner journey and accelerating growth by engaging B2B and B2C audiences—including brokers, fiduciaries, corporate partners, and their clients and employees. The manager transitions the organization from reactive engagement to a proactive, automated, strategic partner nurturing model.
REPORTS TO The B2B Marketing Manager reports directly to the SVP & GM of SmartConnect, with a dotted line to the Experience Marketing team, and works closely with SVG’s Engagement and Brand Marketing shared resources.
Essential Duties
B2B Strategy & Journey Mapping:
Define and map the end-to‑end B2B2C communication journey—from prospecting and lead nurturing to onboarding and ongoing engagement.
Conduct market research, focus groups, and competitor analysis to identify key industry trends and inform messaging strategy.
Content Creation & Thought Leadership:
Collaborate with Brand and Engagement Marketing to develop and manage the B2B2C marketing calendar.
Create compelling marketing collateral—including flyers, presentations, case studies, and branded materials—for B2B and B2C audiences.
Manage online content (blog posts, articles) to establish SmartConnect as industry experts.
Identify opportunities for press releases and business recognition, promoting newsworthy achievements to relevant media outlets.
Oversee content updates and feature releases on partner portals in partnership with Engagement Marketing.
Digital Presence & Demand Generation:
Develop and execute a comprehensive social media strategy for relevant B2B platforms, primarily LinkedIn and Facebook.
Partner with Engagement Marketing to optimize the SmartConnect website for search engines (SEO) to attract B2B traffic.
Plan, execute, and measure targeted B2B digital advertising campaigns to drive lead generation and brand awareness.
Marketing Automation & Operations:
Build and execute a B2B email marketing strategy, including prospecting campaigns, automated nurturing sequences, and a quarterly broker and partner newsletter.
Work closely with Brand Marketing on B2C email and direct mail campaigns.
Leverage Salesforce Marketing Cloud to design and implement strategic marketing automations based on a partner’s stage in the sales funnel.
Strategic Alignment:
Work closely with the Business Development team to create a marketing engine that directly supports sales goals.
Ensure alignment with overall brand standards by leveraging existing creative and technical resources within SVG.
Behaviors
Be Aware (Emotional Intelligence)
Be Open & Honest (Communication)
Be a Team Player (Teamwork and Collaboration)
Be Accomplished (Drive for Results)
Be the Example (Develop Self & Empower People)
Be Forward Thinking (Strategic Thinking)
Be a Problem Solver (Continuous Improvement)
Qualifications
Bachelor’s degree in Marketing, Business, or a related field required.
3+ years of seasoned B2B marketing experience, preferably building functions from the ground up.
Experience with Salesforce Marketing Cloud or similar enterprise marketing automation platforms.
Proven track record of developing partner journeys and executing lead generation campaigns.
Skills/Specialties
B2B Strategy & Execution: Ability to architect partner journeys and translate business goals into marketing strategies.
Content Creation: Strong writing and editing skills for professional B2B audiences (white papers, case studies, email copy).
Digital Marketing: Expertise in SEO, social media strategy (LinkedIn), and digital advertising.
Collaboration: Ability to work effectively in a matrixed environment with shared services and cross‑functional teams.
Certifications / Licenses
Salesforce Marketing Cloud certification (preferred, not required).
Benefits
Competitive Compensation
Medical, Dental and Vision benefits after a short waiting period
401(k) matching program
Life Insurance, and Short‑term and Long‑term Disability Insurance
Optional enrollment includes HSA/FSA, AD&D, Spousal/Dependent Life Insurance, Travel Assist and Legal Plan
Generous paid time off (PTO) program starting at 15 days your first year
15 paid Holidays (includes holiday break between Christmas and New Years)
Annual Volunteer Time Off (VTO) and a donation matching program
Employee Assistance Program (EAP) – health and well‑being on and off the job
Rewards and Recognition
Diverse, inclusive and welcoming culture
Training program and ongoing support throughout your Spring Venture Group career
Conditions
The employee must occasionally lift and/or move up to 10 pounds.
Vision requirements: close vision, distance vision, color vision, peripheral vision, and ability to adjust focus.
Physical duties: occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; or hear and taste or smell. Frequently required to sit; use hands; talk or hear.
The noise level in the work environment is usually moderate.
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing
Industry Insurance
Spring Venture Group is an Equal Opportunity Employer
#J-18808-Ljbffr