Baldwin Publishing
Digital Marketing Specialist
Baldwin Publishing, Washington Crossing, Pennsylvania, United States
5 days ago Be among the first 25 applicants
Position Summary
The Digital Marketing Specialist works directly with the publisher to develop, implement and execute successful marketing campaigns that bring in leads and generate revenue. Position Summary
The Digital Marketing Specialist works directly with the publisher to develop, implement and execute successful marketing campaigns that bring in leads and generate revenue.
You Will Manage These Projects
B2B Website, blog and eMail campaigns in the marketing automation platform and Salesforce. Digital Advertising: PPC, Facebook, LinkedIn and retargeting platforms Direct mail promotions
Responsibilities
Collaborate with the design and sales team to produce campaigns using current best practices for search marketing and search engine optimization (SEM/SEO) Create and manage updates for the blog, email, website Develop Facebook and LinkedIn campaigns, landing pages, and funnels for lead capture and online sales Create sales follow-up sequences for leads captured through email, PPC, and organic traffic Develop and maintain processes for taking offline leads and retargeting them through online advertising and email Compile and analyze performance metrics to assess effectiveness. Coordinate presentations, signage, and trade show collateral
Skills
Ability to manage multiple projects simultaneously and communicate effectively Strong verbal and written communication skills, as well as exceptional organizational skills Analytical research skills to understand evolving trends within the market and any leads which should be developed Computer skills; Marketing automation; Facebook Ads; Google Analytics; Google Ads; social media management; email marketing, basic Photoshop/Adobe Creative Suite, WordPress, SEO, Microsoft Office
Requirements
At lease 2 years agency experience in digital marketing, interactive marketing Technical experience with marketing automation and analytic tools 2-3 years of experience with Google Adwords & Facebooks Ad Manager ~ LinkedIn Ads
Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Advertising Services Referrals increase your chances of interviewing at Baldwin Publishing by 2x Get notified about new Digital Marketing Specialist jobs in
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The Digital Marketing Specialist works directly with the publisher to develop, implement and execute successful marketing campaigns that bring in leads and generate revenue. Position Summary
The Digital Marketing Specialist works directly with the publisher to develop, implement and execute successful marketing campaigns that bring in leads and generate revenue.
You Will Manage These Projects
B2B Website, blog and eMail campaigns in the marketing automation platform and Salesforce. Digital Advertising: PPC, Facebook, LinkedIn and retargeting platforms Direct mail promotions
Responsibilities
Collaborate with the design and sales team to produce campaigns using current best practices for search marketing and search engine optimization (SEM/SEO) Create and manage updates for the blog, email, website Develop Facebook and LinkedIn campaigns, landing pages, and funnels for lead capture and online sales Create sales follow-up sequences for leads captured through email, PPC, and organic traffic Develop and maintain processes for taking offline leads and retargeting them through online advertising and email Compile and analyze performance metrics to assess effectiveness. Coordinate presentations, signage, and trade show collateral
Skills
Ability to manage multiple projects simultaneously and communicate effectively Strong verbal and written communication skills, as well as exceptional organizational skills Analytical research skills to understand evolving trends within the market and any leads which should be developed Computer skills; Marketing automation; Facebook Ads; Google Analytics; Google Ads; social media management; email marketing, basic Photoshop/Adobe Creative Suite, WordPress, SEO, Microsoft Office
Requirements
At lease 2 years agency experience in digital marketing, interactive marketing Technical experience with marketing automation and analytic tools 2-3 years of experience with Google Adwords & Facebooks Ad Manager ~ LinkedIn Ads
Seniority level
Seniority level Entry level Employment type
Employment type Full-time Job function
Job function Marketing and Sales Industries Advertising Services Referrals increase your chances of interviewing at Baldwin Publishing by 2x Get notified about new Digital Marketing Specialist jobs in
Washington Crossing, PA . Elkins Park, PA $18.00-$22.00 3 months ago Digital Operations - Digital Marketing Specialist
Digital Marketing Specialist - Elevate Local Philly Area Brands
Elkins Park, PA $20.00-$30.00 4 months ago New Jersey, United States $25.00-$30.00 1 day ago Pharmaceutical Digital Marketing Specialist
Lawrenceville, NJ $60.25-$67.25 1 week ago Horsham, PA $80,000.00-$92,000.00 2 weeks ago Cranbury, NJ $45,000.00-$55,000.00 2 weeks ago Elkins Park, PA $42,000.00-$65,000.00 4 months ago New Jersey, United States $120,000.00-$150,000.00 2 weeks ago New Jersey, United States $90,000.00-$120,000.00 2 weeks ago Division Marketing Manager - Franchise and Independent
Trevose, PA $55,000.00-$58,000.00 5 days ago Mt. Laurel, NJ $60,000.00-$70,000.00 9 months ago Sales and Marketing Manager - New Jersey
Senior Manager of Marketing & Communications
Trenton, NJ $68,000.00-$92,000.00 3 months ago East Windsor, NJ $90,000.00-$120,000.00 2 weeks ago Trenton, NJ $53,084.00-$109,089.00 2 days ago New Jersey, United States $80,000.00-$100,000.00 4 months ago Ambler, PA $80,000.00-$90,000.00 2 weeks ago Princeton, NJ $75,000.00-$85,000.00 2 weeks ago Cranbury, NJ $55,000.00-$62,500.00 1 day ago Somerset, NJ $142,146.00-$186,567.00 3 days ago Studio Operations & Marketing Coordinator
Yardley, PA $55,000.00-$68,000.00 4 days ago New Jersey, United States $140,000.00-$150,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr