Shop Vac USA, LLC
Marketing Associate – Shop‑Vac USA
Location: Williamsport, PA – part of Shop‑Vac USA LLC.
The Company Hangzhou GreatStar Industrial, Ltd. is one of the largest manufacturers of hand tools in the world, specializing in R&D and manufacturing high‑quality products for DIY, professional, and industrial channels. Brands include Arrow Fastener, Shop‑Vac, SK Tools, Goldblatt, Pony & Jorgensen, EverBrite, WorkPro, and many others.
About Shop‑Vac USA Shop‑Vac USA LLC is proud to be part of a group of innovative manufacturing companies that includes SK Tools and TESA Technologies. All three operate as a unified team while maintaining distinct brand identities.
About the Position As Marketing Associate, you will support the continued evolution of the Shop‑Vac brand by planning and executing marketing initiatives that strengthen brand identity, grow social reach, and drive product awareness. Focus areas: social media management, new product development (NPD) support, and organic growth initiatives.
Reporting Relationship The Marketing Associate reports directly to the Director of Marketing – Shop‑Vac USA and works closely with cross‑functional teams in product management, creative, and sales.
Key Responsibilities Social Media & Digital Marketing
Execute social media strategy and manage daily posting across Instagram, Facebook, LinkedIn, YouTube, TikTok.
Create and curate high‑quality photo and video content.
Monitor engagement, respond to community interactions, and identify growth opportunities.
Track KPIs and analytics, reporting trends and recommending optimizations.
New Product Development (NPD) & Launch Support
Collaborate with product management and design teams to support go‑to‑market plans.
Assist in preparing marketing briefs, packaging content, and sales materials.
Coordinate launch schedules, photography, and digital asset creation.
Ensure product messaging aligns with brand positioning and visual identity.
Brand & Organic Growth
Support organic SEO through website and blog content.
Assist in influencer and partnership programs.
Help maintain brand consistency across packaging, collateral, and social media.
Participate in creative brainstorming, trend tracking, and competitor research.
Experience & Qualifications
2–4 years of experience in marketing, brand management, or digital communications; consumer‑product background preferred.
Strong knowledge of social media platforms, content scheduling tools, and performance metrics.
Excellent written and visual communication skills; ability to adapt tone to brand voice.
Proficiency in Microsoft Office and basic familiarity with Adobe Creative Suite or Canva.
Detail‑oriented, collaborative, and capable of managing multiple projects in a fast‑paced environment.
Education Bachelor’s degree in Marketing, Communications, or Business‑related field required.
Why Join Shop‑Vac Shop‑Vac is the original name in wet/dry vacuums—a trusted American brand built on innovation and performance for more than five decades. As part of GreatStar Tools USA, you’ll work alongside industry‑leading brands, gain global product development exposure, and help shape the next generation of tools and technology.
Job Details
Seniority level: Entry level
Employment type: Full‑time
Job function: Marketing and Sales
Industry: Manufacturing
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The Company Hangzhou GreatStar Industrial, Ltd. is one of the largest manufacturers of hand tools in the world, specializing in R&D and manufacturing high‑quality products for DIY, professional, and industrial channels. Brands include Arrow Fastener, Shop‑Vac, SK Tools, Goldblatt, Pony & Jorgensen, EverBrite, WorkPro, and many others.
About Shop‑Vac USA Shop‑Vac USA LLC is proud to be part of a group of innovative manufacturing companies that includes SK Tools and TESA Technologies. All three operate as a unified team while maintaining distinct brand identities.
About the Position As Marketing Associate, you will support the continued evolution of the Shop‑Vac brand by planning and executing marketing initiatives that strengthen brand identity, grow social reach, and drive product awareness. Focus areas: social media management, new product development (NPD) support, and organic growth initiatives.
Reporting Relationship The Marketing Associate reports directly to the Director of Marketing – Shop‑Vac USA and works closely with cross‑functional teams in product management, creative, and sales.
Key Responsibilities Social Media & Digital Marketing
Execute social media strategy and manage daily posting across Instagram, Facebook, LinkedIn, YouTube, TikTok.
Create and curate high‑quality photo and video content.
Monitor engagement, respond to community interactions, and identify growth opportunities.
Track KPIs and analytics, reporting trends and recommending optimizations.
New Product Development (NPD) & Launch Support
Collaborate with product management and design teams to support go‑to‑market plans.
Assist in preparing marketing briefs, packaging content, and sales materials.
Coordinate launch schedules, photography, and digital asset creation.
Ensure product messaging aligns with brand positioning and visual identity.
Brand & Organic Growth
Support organic SEO through website and blog content.
Assist in influencer and partnership programs.
Help maintain brand consistency across packaging, collateral, and social media.
Participate in creative brainstorming, trend tracking, and competitor research.
Experience & Qualifications
2–4 years of experience in marketing, brand management, or digital communications; consumer‑product background preferred.
Strong knowledge of social media platforms, content scheduling tools, and performance metrics.
Excellent written and visual communication skills; ability to adapt tone to brand voice.
Proficiency in Microsoft Office and basic familiarity with Adobe Creative Suite or Canva.
Detail‑oriented, collaborative, and capable of managing multiple projects in a fast‑paced environment.
Education Bachelor’s degree in Marketing, Communications, or Business‑related field required.
Why Join Shop‑Vac Shop‑Vac is the original name in wet/dry vacuums—a trusted American brand built on innovation and performance for more than five decades. As part of GreatStar Tools USA, you’ll work alongside industry‑leading brands, gain global product development exposure, and help shape the next generation of tools and technology.
Job Details
Seniority level: Entry level
Employment type: Full‑time
Job function: Marketing and Sales
Industry: Manufacturing
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