Lemma
Base pay range
$120,000.00/yr - $140,000.00/yr
Role:
Publisher Development Manager/ Sr., CTV, North America
Location:
New York City, NY
Type:
Hybrid (2-3 days per week in office)
About the Role: Lemma is looking for a Publisher Development Manager to drive our Connected TV supply growth across the North America region. This is a pivotal role where strategic thinking meets execution. As a Publisher Development Manager, you’ll be a core member of Lemma’s Supply Partnerships team focusing on bringing on and maximizing revenue opportunities for new publisher partners in the Connected TV (CTV) and Streaming space. You’ll be responsible for securing and launching high-value partnerships with leading CTV players from OEMs and AVOD apps to broadcasters and MVPDs. This role reports directly to the Head of Business Development & Partnerships, North America and will operate as a senior individual contributor, owning the full BD lifecycle.
What You’ll Do: Publisher Pipeline Development
Secure strategic CTV supply partnerships prioritizing impact and long-term value
Own all phases of the business development lifecycle: sourcing, pitching, negotiating, contracting, and onboarding/integration coordination
Collaborate closely with Product, Legal, Account Management, and Operations teams to bring complex deals to life
Help create, automate, and implement processes that improve the publisher sales process
Play a key role in shaping Lemma’s long-term supply strategy across North America
Attend industry conferences and other in-person events
Internal Supply Leadership
Monitor the overall network and share pertinent performance information with internal teams.
Ensure the Account Management team is effectively managing all publisher partnerships.
Identify ways to produce consistent revenue growth and maximize the value of Lemma’s publisher partnerships.
Strategic Library Management
Develop and drive implementation of a standardized way to manage the Lemma CTV Supply library globally.
Assist the Demand team in curating custom auction packages using knowledge of Lemma’s supply partners.
Supply Reporting & Analytics
Create methods for tracking, measuring, and analyzing publisher data. Implement reporting methods tied to supply team KPIs.
Work with Product, Account Management, and Engineering teams to refine and improve current publisher reporting tools.
What You’ll Bring:
4–7 years of experience in adtech or digital media sales, with 2+ years focused specifically on CTV publisher development
Bachelor’s degree or equivalent experience. Advanced degree (Masters or MBA) preferred
Strong network of decision-makers across the CTV ecosystem including OEMs, AVOD apps, broadcasters, and MVPDs
Experience managing long, consultative sales cycles with multiple stakeholders
Consistent track record of meeting/exceeding new business and revenue targets
Deep understanding of the digital advertising and programmatic ecosystems, and specific knowledge of core CTV advertising technologies and standards: oRTB, VAST, header bidding, ad podding, SSAI, SDKs, etc.
Soft Skills:
A start-up mindset - hungry to succeed, highly self-motivated and proactive by nature
Adept at guiding decisions through clear communication
Strong ability to inspire and motivate others
Expertise in negotiation and relationship management
Fundamental attention to detail
Appreciation for working for a global company with a wide range of cultural values
Ability and willingness to travel to meet prospects/clients and attend industry events (10%)
Hybrid work environment (3 days in-office, 2 days remote)
Use of Mac Computers
Bonus and performance incentives
Unlimited PTO
Ongoing education opportunities
Pay Transparency: A reasonable estimate of the current compensation range for this position is $120,000 - $150,000 base salary (+bonus/commission).
About Lemma: Lemma is a leading omnichannel advertising platform built to deliver full-funnel performance. By combining curated premium supply with predictive AI and programmatic efficiency, Lemma ensures marketers achieve meaningful, measurable business outcomes for branding and performance objectives while enabling publishers to maximize yield through high-value demand.
Founded in 2017, Lemma was designed for the next wave of digital media—emphasizing specialization over saturation and prioritizing outcomes over scale. Our purpose-built programmatic AI yield optimization and attribution technologies, along with a highly technical, strategic and data-driven approach to partnerships and integrations set us apart from larger, volume-driven SSPs.
Headquartered in New York, with 150+ employees across 10 offices worldwide, Lemma remains focused on helping brands, agencies, DSPs, and publishers unlock growth, performance, and value across the programmatic ecosystem at global scale.
#J-18808-Ljbffr
Role:
Publisher Development Manager/ Sr., CTV, North America
Location:
New York City, NY
Type:
Hybrid (2-3 days per week in office)
About the Role: Lemma is looking for a Publisher Development Manager to drive our Connected TV supply growth across the North America region. This is a pivotal role where strategic thinking meets execution. As a Publisher Development Manager, you’ll be a core member of Lemma’s Supply Partnerships team focusing on bringing on and maximizing revenue opportunities for new publisher partners in the Connected TV (CTV) and Streaming space. You’ll be responsible for securing and launching high-value partnerships with leading CTV players from OEMs and AVOD apps to broadcasters and MVPDs. This role reports directly to the Head of Business Development & Partnerships, North America and will operate as a senior individual contributor, owning the full BD lifecycle.
What You’ll Do: Publisher Pipeline Development
Secure strategic CTV supply partnerships prioritizing impact and long-term value
Own all phases of the business development lifecycle: sourcing, pitching, negotiating, contracting, and onboarding/integration coordination
Collaborate closely with Product, Legal, Account Management, and Operations teams to bring complex deals to life
Help create, automate, and implement processes that improve the publisher sales process
Play a key role in shaping Lemma’s long-term supply strategy across North America
Attend industry conferences and other in-person events
Internal Supply Leadership
Monitor the overall network and share pertinent performance information with internal teams.
Ensure the Account Management team is effectively managing all publisher partnerships.
Identify ways to produce consistent revenue growth and maximize the value of Lemma’s publisher partnerships.
Strategic Library Management
Develop and drive implementation of a standardized way to manage the Lemma CTV Supply library globally.
Assist the Demand team in curating custom auction packages using knowledge of Lemma’s supply partners.
Supply Reporting & Analytics
Create methods for tracking, measuring, and analyzing publisher data. Implement reporting methods tied to supply team KPIs.
Work with Product, Account Management, and Engineering teams to refine and improve current publisher reporting tools.
What You’ll Bring:
4–7 years of experience in adtech or digital media sales, with 2+ years focused specifically on CTV publisher development
Bachelor’s degree or equivalent experience. Advanced degree (Masters or MBA) preferred
Strong network of decision-makers across the CTV ecosystem including OEMs, AVOD apps, broadcasters, and MVPDs
Experience managing long, consultative sales cycles with multiple stakeholders
Consistent track record of meeting/exceeding new business and revenue targets
Deep understanding of the digital advertising and programmatic ecosystems, and specific knowledge of core CTV advertising technologies and standards: oRTB, VAST, header bidding, ad podding, SSAI, SDKs, etc.
Soft Skills:
A start-up mindset - hungry to succeed, highly self-motivated and proactive by nature
Adept at guiding decisions through clear communication
Strong ability to inspire and motivate others
Expertise in negotiation and relationship management
Fundamental attention to detail
Appreciation for working for a global company with a wide range of cultural values
Ability and willingness to travel to meet prospects/clients and attend industry events (10%)
Hybrid work environment (3 days in-office, 2 days remote)
Use of Mac Computers
Bonus and performance incentives
Unlimited PTO
Ongoing education opportunities
Pay Transparency: A reasonable estimate of the current compensation range for this position is $120,000 - $150,000 base salary (+bonus/commission).
About Lemma: Lemma is a leading omnichannel advertising platform built to deliver full-funnel performance. By combining curated premium supply with predictive AI and programmatic efficiency, Lemma ensures marketers achieve meaningful, measurable business outcomes for branding and performance objectives while enabling publishers to maximize yield through high-value demand.
Founded in 2017, Lemma was designed for the next wave of digital media—emphasizing specialization over saturation and prioritizing outcomes over scale. Our purpose-built programmatic AI yield optimization and attribution technologies, along with a highly technical, strategic and data-driven approach to partnerships and integrations set us apart from larger, volume-driven SSPs.
Headquartered in New York, with 150+ employees across 10 offices worldwide, Lemma remains focused on helping brands, agencies, DSPs, and publishers unlock growth, performance, and value across the programmatic ecosystem at global scale.
#J-18808-Ljbffr