Cisco
Senior Manager, Audience Segmentation and Data Strategy - Remote
Cisco, Irvine, California, United States, 92713
Senior Manager, Audience Segmentation and Data Strategy - Remote
We are seeking a strategic and data‑driven individual to lead our Audience Strategy team as part of the broader Marketing Ops organization.
Meet the Team Splunk, a Cisco company, is building a safer and more resilient digital world with an end‑to‑end full‑stack platform for hybrid, multi‑cloud environments. We approach our work with kindness and forward‑thinking technology, and we invite you to help organizations be their best while reaching new heights with a supportive team.
Your Impact
Audience targeting/segmentation strategy and data acquisition efforts across all marketing and sales channels.
Managing data vendors, acquiring high‑quality leads/contacts, augmenting audience data, and ensuring the overall health and governance of our marketing and sales databases.
Responsibilities Segmentation Strategy & Execution
Design and implement multi‑channel segmentation strategies to optimize targeting for marketing and sales campaigns.
Partner with channel owners (email, paid media, sales) to develop and refine audience strategies that drive engagement, conversion, and pipeline.
Analyze campaign performance data and audience insights to continuously improve segmentation models and audience quality.
Collaborate with Splunk’s Global Demand Center (GDC) to ensure critical segmentation building blocks are available for campaign launches and outreaches.
Team Leadership
Lead, motivate, and mentor a highly skilled team focused on data operations, vendor management, and audience development.
Set priorities, manage capacity, define success metrics, and align the team with broader marketing and sales goals.
Data Vendor & Acquisition Management
Manage relationships with external data providers for contact acquisition and enrichment.
Evaluate and onboard new vendors, ensuring compliance with data privacy regulations and company policies.
Optimize data contracts for quality, cost‑efficiency, and alignment with business objectives.
Database Health & Governance
Oversee data hygiene processes, including de‑duplication, normalization, and enrichment.
Establish and maintain data governance policies to ensure accuracy, compliance (e.g., GDPR, CCPA), and integrity of prospect and customer records.
Collaborate with marketing operations, sales ops, and IT teams to ensure seamless data flows and platform integrations.
Minimum Qualifications
5+ years of experience in B2B marketing, marketing operations, or sales operations with a focus on segmentation and data strategy.
2+ years of proven leadership or people‑management experience.
Strong understanding of contact acquisition strategies, data enrichment, and vendor management, including privacy regulations (GDPR, CCPA).
Preferred Qualifications
Experience in enterprise B2B or high‑growth SaaS environments.
Proficiency with marketing automation platforms (e.g., Marketo, Eloqua), CRM systems (e.g., Salesforce), CDPs, Snowflake, and data visualization tools.
Experience with data vendors such as LiveRamp, 6sense, ZoomInfo, HG Insights, and TechTarget Priority Engine.
Knowledge of customer data platforms (Adobe preferred), predictive scoring tools, and intent data solutions.
Analytical mindset with the ability to translate data into actionable insights and share details with stakeholders.
Understanding of email campaign success metrics and their relationship to audience segmentation.
Strong collaboration, communication, and relationship‑building skills across cross‑functional teams.
Experience applying agile methodologies to marketing and data strategy projects.
Excellent project management and communication skills.
SQL or experience with querying large data sets.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Information Technology
Salary The starting salary range posted for this position is $179,900.00 to $242,600.00 and reflects the projected salary range for new hires in U.S. and/or Canada locations, not including incentive compensation, equity, or benefits. Individual pay is determined by the candidate’s hiring location, market conditions, job‑related skillset, experience, and qualifications.
Benefits U.S. employees are offered benefits, including medical, dental, vision, 401(k) with Cisco matching, paid parental leave, disability coverage, life insurance, and more. Employees may be eligible for RSU grants and paid time off as described in company policy.
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Meet the Team Splunk, a Cisco company, is building a safer and more resilient digital world with an end‑to‑end full‑stack platform for hybrid, multi‑cloud environments. We approach our work with kindness and forward‑thinking technology, and we invite you to help organizations be their best while reaching new heights with a supportive team.
Your Impact
Audience targeting/segmentation strategy and data acquisition efforts across all marketing and sales channels.
Managing data vendors, acquiring high‑quality leads/contacts, augmenting audience data, and ensuring the overall health and governance of our marketing and sales databases.
Responsibilities Segmentation Strategy & Execution
Design and implement multi‑channel segmentation strategies to optimize targeting for marketing and sales campaigns.
Partner with channel owners (email, paid media, sales) to develop and refine audience strategies that drive engagement, conversion, and pipeline.
Analyze campaign performance data and audience insights to continuously improve segmentation models and audience quality.
Collaborate with Splunk’s Global Demand Center (GDC) to ensure critical segmentation building blocks are available for campaign launches and outreaches.
Team Leadership
Lead, motivate, and mentor a highly skilled team focused on data operations, vendor management, and audience development.
Set priorities, manage capacity, define success metrics, and align the team with broader marketing and sales goals.
Data Vendor & Acquisition Management
Manage relationships with external data providers for contact acquisition and enrichment.
Evaluate and onboard new vendors, ensuring compliance with data privacy regulations and company policies.
Optimize data contracts for quality, cost‑efficiency, and alignment with business objectives.
Database Health & Governance
Oversee data hygiene processes, including de‑duplication, normalization, and enrichment.
Establish and maintain data governance policies to ensure accuracy, compliance (e.g., GDPR, CCPA), and integrity of prospect and customer records.
Collaborate with marketing operations, sales ops, and IT teams to ensure seamless data flows and platform integrations.
Minimum Qualifications
5+ years of experience in B2B marketing, marketing operations, or sales operations with a focus on segmentation and data strategy.
2+ years of proven leadership or people‑management experience.
Strong understanding of contact acquisition strategies, data enrichment, and vendor management, including privacy regulations (GDPR, CCPA).
Preferred Qualifications
Experience in enterprise B2B or high‑growth SaaS environments.
Proficiency with marketing automation platforms (e.g., Marketo, Eloqua), CRM systems (e.g., Salesforce), CDPs, Snowflake, and data visualization tools.
Experience with data vendors such as LiveRamp, 6sense, ZoomInfo, HG Insights, and TechTarget Priority Engine.
Knowledge of customer data platforms (Adobe preferred), predictive scoring tools, and intent data solutions.
Analytical mindset with the ability to translate data into actionable insights and share details with stakeholders.
Understanding of email campaign success metrics and their relationship to audience segmentation.
Strong collaboration, communication, and relationship‑building skills across cross‑functional teams.
Experience applying agile methodologies to marketing and data strategy projects.
Excellent project management and communication skills.
SQL or experience with querying large data sets.
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function Information Technology
Salary The starting salary range posted for this position is $179,900.00 to $242,600.00 and reflects the projected salary range for new hires in U.S. and/or Canada locations, not including incentive compensation, equity, or benefits. Individual pay is determined by the candidate’s hiring location, market conditions, job‑related skillset, experience, and qualifications.
Benefits U.S. employees are offered benefits, including medical, dental, vision, 401(k) with Cisco matching, paid parental leave, disability coverage, life insurance, and more. Employees may be eligible for RSU grants and paid time off as described in company policy.
#J-18808-Ljbffr