Cisco is hiring: Senior Manager, Audience Segmentation and Data Strategy - Remot

Senior Manager, Audience Segmentation and Data Strategy - Remote We are seeking a strategic and data-driven individual to lead our Audience Strategy team as part of the broader Marketing Ops organization as the Senior Manager, Audience Segmentation and Data Strategy. This is a United States remote position. Meet the Team Splunk, a Cisco company, is building a safer and more resilient digital world with an end‑to‑end full‑stack platform made for a hybrid, multi‑cloud world. Our customers love our technology, but it’s our caring employees that make Splunk stand out. Your Impact Audience targeting/segmentation strategy and data acquisition efforts across all marketing and sales channels. Managing data vendors, acquiring high‑quality leads/contacts, augmenting audience data, and ensuring the overall health and governance of our marketing and sales databases. Responsibilities Segmentation Strategy & Execution Design and implement multi‑channel segmentation strategies to optimize targeting for marketing and sales campaigns. Partner with channel owners (email, paid media, sales) to develop and refine audience strategies that drive engagement, conversion, and pipeline. Analyze campaign performance data and audience insights to continuously improve segmentation models and audience quality. Partner with Splunk’s Global Demand Center (GDC) to ensure they have the segmentation building blocks necessary to efficiently and effectively deliver against key campaign launches and outreaches. Team Leadership Lead, motivate and mentor/develop a highly skilled team of experts focused on data operations, vendor management, and audience development. Set priorities, manage capacity, define success metrics, and ensure team alignment with broader marketing and sales goals. Data Vendor & Acquisition Management Manage relationships with external data providers for contact acquisition and enrichment. Evaluate and onboard new vendors, ensuring compliance with data privacy regulations and company policies. Ensure data contracts are optimized for quality, cost‑efficiency, and alignment with business objectives. Database Health & Governance Oversee data hygiene processes, including de‑duplication, normalization, and enrichment. Establish and maintain data governance policies to ensure accuracy, compliance (e.g., GDPR, CCPA), and integrity of prospect and customer records. Collaborate with marketing operations, sales ops, and IT teams to ensure seamless data flows and platform integrations. Minimum Qualifications 5+ years of experience in B2B marketing, marketing operations, or sales operations with a focus on segmentation and data strategy. 2+ years of proven leadership or people management experience. Strong understanding of contact acquisition strategies, data enrichment, and vendor management including privacy regulations (GDPR, CCPA). Preferred Qualifications Experience in enterprise B2B or high‑growth SaaS environments. Proficiency with marketing automation platforms (e.g., Marketo, Eloqua), CRM systems (e.g., Salesforce), CDPs, Snowflake and data visualization tools. Experience with data vendors such as LiveRamp, 6sense, ZoomInfo, HG Insights, and TechTarget Priority Engine. Knowledge of customer data platforms (Adobe preferred), predictive scoring tools, and intent data solutions. Analytical mindset with the ability to translate data into actionable insights and share details with stakeholders. Understanding of email campaign success metrics and their relationship to audience segmentation. Strong collaboration, communication, and relationship‑building skills across cross‑functional teams. Experience applying agile methodologies to marketing and data strategy projects. Excellent project management and communication skills. SQL or experience with querying large data sets. Why Cisco? At Cisco, we’re revolutionizing how data and infrastructure connect and protect organizations in the AI era – and beyond. Compensation Starting salary range: $179,900.00 – $242,600.00 (U.S. and/or Canada locations) – excludes incentive compensation, equity, or benefits. U.S. employees are offered medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, paid parental leave, short and long‑term disability coverage, and basic life insurance. #J-18808-Ljbffr