Check Point Software is hiring: SEO Manager in Chicago

SEO Manager at Check Point Software

Check Point Software, a global leader in cybersecurity, is looking for a data‑driven SEO & AI Optimization Manager to join its Demand Generation Team. This role focuses on scaling organic growth through SEO strategy and AI‑powered content discovery.

Key Responsibilities

• Drive the SEO strategy – technical SEO, content optimization, off‑page SEO and link building – aligned with demand generation goals.
• Develop and execute an AI Engine Optimization strategy to improve content visibility across Google SGE, ChatGPT, Perplexity, Claude, etc.
• Lead and manage large‑scale SEO projects and daily operations across multiple teams and platforms.
• Optimize new and existing content based on SEO and AI‑driven data, ensuring it is structured for search engines and AI summarization.
• Work closely with editors, copywriters, web developers and external SEO vendors.
• Identify high‑potential content opportunities using keyword research, entity analysis and competitive insights.
• Analyze and report on website and content performance using Google Analytics, Search Console and third‑party AI visibility tools.
• Stay on the cutting edge of SEO and AI content trends, regularly testing and implementing innovative tactics.
• Serve as the internal subject‑matter expert on SEO and AI discoverability, educating stakeholders and advocating best practices.

Qualifications

• 3–4 years of SEO experience, preferably in a B2B or technology environment.
• Hands‑on experience with Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, Yoast, Frase, etc.
• Familiarity with AI‑driven platforms and how they source, summarize and surface information.
• Understanding of structured data, semantic SEO and prompt engineering basics to improve AI engine exposure.
• Project management and leadership skills to drive cross‑functional initiatives.
• Native‑level English and strong communication skills.
• Bachelor’s degree (B.A./B.Sc.).

Nice to Have

• Familiarity with AI visibility tracking tools.
• Working knowledge of HTML, CSS, JS and modern CMS platforms.
• Proven success in executing SEO programs across content, tech and link‑building pillars.
• Background in cybersecurity, SaaS or B2B marketing.
• Must be eligible to work in the US without sponsorship.

EEO Statement

Equal Employment Opportunity: M/F/Veterans/Disabled.

Wage range: $100,000 – $115,000 base salary, plus annual bonus or incentive based on performance. Additional benefits include healthcare, 401(k) with match, disability coverage, life insurance, stock awards and an employee stock purchasing plan.