APN Software Services, Inc.
Digital Marketing and E-Commerce Specialist / Stamford Connecticut (Onsite)
APN Software Services, Inc., Stamford, Connecticut, United States, 06925
Digital Marketing and E-Commerce Specialist // Stamford Connecticut (Onsite)
Position Title:
Digital Marketing and E-Commerce Specialist
Location:
Stamford Connecticut (Onsite)
Duration:
5 Months
Positions Requested:
1
Description:
Manager, Owned Content, Amazon Responsibilities
Lead and own the creation and implementation of the PH NAR Amazon 360 Strategic Plan (Organic), managing relationships between the Integrated Agency Team, Amazon Ads, Philips Amazon Sales Team, and external partners.
Oversee content strategy and execution for Amazon, ensuring alignment with customer and category needs across all Amazon eCommerce properties.
Manage all brand stores (US & CA), including ASIN refreshes, layout updates, and new page additions.
Recommend new content to drive brand advocacy, product education, and customer engagement, informed by industry trends and competitive analysis.
Manage the Agency to develop and execute a comprehensive Digital Shelf Plan, including:
SEO product titles and copy
Above-the-Fold (ATF) and Below-the-Fold (BTF) content (Premium A+ and Enriched Content)
Amazon Brand Stores
Drive Philips brand eCommerce content strategy across all categories in partnership with Brand and Creative teams.
Serve as Subject Matter Expert between Amazon Lead and Retail Leads for performance marketing reporting and insights.
Collaborate with Agency and Creative Team to A/B test creative assets to maximize conversion.
Responsibilities
Own the NAR website architecture, strategy, and execution including page creation, consumer flow, and usability.
Coordinate deployment of owned content, including translation and localization, across markets.
Act as Key Point of Contact (KPOC) with global and cross-functional teams regarding website architecture needs.
Partner with CExEC and Business Units to articulate new page deployments (Next Gen, formerly Voyager), including templates, layout, content, and localization.
Identify and design opportunities for site optimization focused on improving consumer digital experience; prioritize and execute in collaboration with global and regional stakeholders.
Own and lead SEO strategy, including:
Keyword research and search behavior analysis
Reporting and technical site audits
Competitive landscape assessments
On-page optimization recommendations across PH categories
Minimum required Education
Bachelor's/ Master's Degree in Marketing, Digital Marketing, Business Administration, E-Commerce Management or equivalent.
Minimum required Experience
Minimum 2 years of experience with Bachelor's in areas such as Digital Marketing Agency, E-commerce Platform, Marketing Research, Data Analysis or equivalent OR no prior experience required with Master's Degree.
Preferred Skills
E-Commerce Platform Management
Customer Experience Design
A/B Testing
Feedback Management
Data Analysis & Interpretation
Business Acumen
Process OptimizationProject Management
Regulatory Compliance
Market Research & Analysis
Stakeholder Management
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Digital Marketing and E-Commerce Specialist
Location:
Stamford Connecticut (Onsite)
Duration:
5 Months
Positions Requested:
1
Description:
Manager, Owned Content, Amazon Responsibilities
Lead and own the creation and implementation of the PH NAR Amazon 360 Strategic Plan (Organic), managing relationships between the Integrated Agency Team, Amazon Ads, Philips Amazon Sales Team, and external partners.
Oversee content strategy and execution for Amazon, ensuring alignment with customer and category needs across all Amazon eCommerce properties.
Manage all brand stores (US & CA), including ASIN refreshes, layout updates, and new page additions.
Recommend new content to drive brand advocacy, product education, and customer engagement, informed by industry trends and competitive analysis.
Manage the Agency to develop and execute a comprehensive Digital Shelf Plan, including:
SEO product titles and copy
Above-the-Fold (ATF) and Below-the-Fold (BTF) content (Premium A+ and Enriched Content)
Amazon Brand Stores
Drive Philips brand eCommerce content strategy across all categories in partnership with Brand and Creative teams.
Serve as Subject Matter Expert between Amazon Lead and Retail Leads for performance marketing reporting and insights.
Collaborate with Agency and Creative Team to A/B test creative assets to maximize conversion.
Responsibilities
Own the NAR website architecture, strategy, and execution including page creation, consumer flow, and usability.
Coordinate deployment of owned content, including translation and localization, across markets.
Act as Key Point of Contact (KPOC) with global and cross-functional teams regarding website architecture needs.
Partner with CExEC and Business Units to articulate new page deployments (Next Gen, formerly Voyager), including templates, layout, content, and localization.
Identify and design opportunities for site optimization focused on improving consumer digital experience; prioritize and execute in collaboration with global and regional stakeholders.
Own and lead SEO strategy, including:
Keyword research and search behavior analysis
Reporting and technical site audits
Competitive landscape assessments
On-page optimization recommendations across PH categories
Minimum required Education
Bachelor's/ Master's Degree in Marketing, Digital Marketing, Business Administration, E-Commerce Management or equivalent.
Minimum required Experience
Minimum 2 years of experience with Bachelor's in areas such as Digital Marketing Agency, E-commerce Platform, Marketing Research, Data Analysis or equivalent OR no prior experience required with Master's Degree.
Preferred Skills
E-Commerce Platform Management
Customer Experience Design
A/B Testing
Feedback Management
Data Analysis & Interpretation
Business Acumen
Process OptimizationProject Management
Regulatory Compliance
Market Research & Analysis
Stakeholder Management
#J-18808-Ljbffr