Vice President Marketing and Sales Support
Direct Recruiters Inc., Mount Laurel, New Jersey, United States
Client Summary:
Offers a technology-supported, expert-led method to enhance documentation and coding quality.
Designed for organizations navigating complex, performance-driven environments.
Uses a blend of clinical and technical expertise to uncover areas for documentation improvement.
Contributes to more accurate financial and quality outcomes, along with stronger staff engagement.
Provides a short, low-commitment trial to demonstrate value quickly.
Position Responsibilities: Marketing Leadership
Function as a strategic leader and influencer, playing a critical role in strategic marketing messaging, and cultural direction of the company.
Formulate and articulate a bold but realistic marketing strategy, driving improved brand awareness and sales lead generation results.
Lead branding, thought leadership, content marketing, PR, and digital campaigns targeting four key leadership personas in large health systems.
Establish a metric driven management process including KPIs for marketing performance such as lead generation results, CAC (Customer Acquisition Cost), and MQL (Marketing Qualified Lead) conversion rates including developing a set of monthly performance and dashboard reports.
Brand as the Market Leader in messaging across all channels and customer touchpoints.
Sales Support
Deliver Sales Operations best practices resulting in measurable improvements in sales contract close rates and reduced average sales contract cycle times.
Create marketing analytics in Salesforce.com to measure sales lead generation campaigns effectiveness and overall ROI on investment in marketing.
Develop tools, training, collateral, and competitive intelligence that improve sales productivity.
Collaborate with sales leaders to understand pipeline gaps and align support accordingly.
Implement Salesforce.com and Korn Ferry sales best practices that improve sales productivity.
People Leadership
Foster a consistent practice of sound human resources concepts with the goal of achieving teamwork, mutual respect, a high level of professionalism and commitment to the company’s success.
Ensure that departmental decisions such as staffing, development, organization, and vendor selections are well informed and aligned with the organization’s budget, business plan and vision.
Develop a culture of using KPI reports and analytics to deliver measurable results including the use of individual performance scorecards.
Experience & Skills: Required Experience and Qualifications:
Proven leader of marketing and sales support teams.
Deep understanding of healthcare including regulations and provider challenges in RCM.
Ability to deliver compelling marketing messaging establishing as the Brand Leader in our market.
Become the subject matter expert on overall messaging and marketing strategy.
Experience recruiting new marketing staff and developing high productivity with new staff.
Demonstrated ability to work with multiple type-A high achiever personalities.
Experience creating a marketing business plan and budget delivering a measurable ROI.
Performance measurement and data-driven decision making.
Compensation $200k-$240k
Benefits Most benefits start first of month following 30 days employment. Additionally:
401k Match
Flexible Time off (FTO)
Tuition Reimbursement
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Offers a technology-supported, expert-led method to enhance documentation and coding quality.
Designed for organizations navigating complex, performance-driven environments.
Uses a blend of clinical and technical expertise to uncover areas for documentation improvement.
Contributes to more accurate financial and quality outcomes, along with stronger staff engagement.
Provides a short, low-commitment trial to demonstrate value quickly.
Position Responsibilities: Marketing Leadership
Function as a strategic leader and influencer, playing a critical role in strategic marketing messaging, and cultural direction of the company.
Formulate and articulate a bold but realistic marketing strategy, driving improved brand awareness and sales lead generation results.
Lead branding, thought leadership, content marketing, PR, and digital campaigns targeting four key leadership personas in large health systems.
Establish a metric driven management process including KPIs for marketing performance such as lead generation results, CAC (Customer Acquisition Cost), and MQL (Marketing Qualified Lead) conversion rates including developing a set of monthly performance and dashboard reports.
Brand as the Market Leader in messaging across all channels and customer touchpoints.
Sales Support
Deliver Sales Operations best practices resulting in measurable improvements in sales contract close rates and reduced average sales contract cycle times.
Create marketing analytics in Salesforce.com to measure sales lead generation campaigns effectiveness and overall ROI on investment in marketing.
Develop tools, training, collateral, and competitive intelligence that improve sales productivity.
Collaborate with sales leaders to understand pipeline gaps and align support accordingly.
Implement Salesforce.com and Korn Ferry sales best practices that improve sales productivity.
People Leadership
Foster a consistent practice of sound human resources concepts with the goal of achieving teamwork, mutual respect, a high level of professionalism and commitment to the company’s success.
Ensure that departmental decisions such as staffing, development, organization, and vendor selections are well informed and aligned with the organization’s budget, business plan and vision.
Develop a culture of using KPI reports and analytics to deliver measurable results including the use of individual performance scorecards.
Experience & Skills: Required Experience and Qualifications:
Proven leader of marketing and sales support teams.
Deep understanding of healthcare including regulations and provider challenges in RCM.
Ability to deliver compelling marketing messaging establishing as the Brand Leader in our market.
Become the subject matter expert on overall messaging and marketing strategy.
Experience recruiting new marketing staff and developing high productivity with new staff.
Demonstrated ability to work with multiple type-A high achiever personalities.
Experience creating a marketing business plan and budget delivering a measurable ROI.
Performance measurement and data-driven decision making.
Compensation $200k-$240k
Benefits Most benefits start first of month following 30 days employment. Additionally:
401k Match
Flexible Time off (FTO)
Tuition Reimbursement
#J-18808-Ljbffr