The Key
For nearly 20 years, TheKey has helped clients achieve successful long-term aging at home with comprehensive, concierge-based care. Ensuring the dignity, safety, and independence of its clients, TheKey is committed to changing how the world lives and ages at home. Employee-teams get the training, resources, and support they need to deliver an exceptional care experience for clients and their families. Founded in Silicon Valley, TheKey has grown from a single location to service coverage throughout North America enabling clients to live life on their own terms, in their own homes.
Essential Duties and Responsibilities Campaign Management
Build and manage campaigns across Google Ads (Search, YouTube, Performance Max), Meta, LinkedIn, and programmatic channels (display, CTV, streaming video)
Build, deploy, and measure nurture journeys via Salesforce marketing cloud in support of B2C/B2B strategies and needs
Optimize local market campaigns to maximize ROAS through A/B testing and daily performance monitoring
Manage budgets and ensure optimal allocation across platforms
Performance Analysis
Analyze campaign data using Tableau, GA4, and CallRail to identify opportunities and drive improvements
Deliver comprehensive reports with actionable recommendations to stakeholders
Partner with Data Science on attribution modeling, conversion tracking, and audience insights
Collaboration & Strategy
Align paid media strategies with B2C and B2B Marketing objectives
Provide data-driven feedback to creative teams and recommend new tactics
Communicate insights to senior leadership and cross-functional partners
Qualifications Required
5+ years managing paid media campaigns with proven performance marketing success
Expertise in Google Ads, Meta, LinkedIn, and programmatic platforms
Proficiency with GA4, Tableau, and call tracking platforms
Track record improving ROAS and conversion rates
Strong analytical skills and ability to communicate insights to diverse audiences
Experience in matrixed organizations
Technical aptitude for conversion tracking and tag management
Bachelor's degree or equivalent experience
Preferred
Healthcare or senior living industry experience
Knowledge of CDPs, marketing automation, and attribution modeling
Google Ads/Meta certifications
$1M+ budget management experience
SQL experience
Personal Attributes
Data-driven, detail-oriented, proactive problem solver
Collaborative team player who drives results
Continuous learner staying current on industry trends
Physical Requirements:
Ability to travel approximately up to 10% of the time
Ability to lift and carry up to 15-20 pounds
Ability to sit, stand and walk for prolonged period of time throughout the work day
Ability to use standard office equipment such as personal computer, laptop, telephone, photocopy machine, etc.
Benefits full time employees
Medical/Dental/Vision Insurance
TouchCare VirtualCare
Life Insurance
Health Savings Account
Flexible Spending Account
401(k) Matching
Employee Assistance Program
PTO Plan for Non-Exempt Employees
Flexible PTO Plan for Exempt Employees
Holidays and Floating Holidays
Pet Insurance
TheKey is an equal opportunity employer.TheKey prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, age, national origin, disability status, protected veteran status, or any other characteristic protected by law.
California Residents Only: In accordance with Article 2 of the California Health and Safety Code - California Community Care Facilities Act, TheKey requires timely and accurate positive fingerprint identification of California based applicants as a condition of employment. If an applicant has been convicted of a non-exemptible crime, and in compliance with all applicable state and local laws, their conditional offer will be rescinded.
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Essential Duties and Responsibilities Campaign Management
Build and manage campaigns across Google Ads (Search, YouTube, Performance Max), Meta, LinkedIn, and programmatic channels (display, CTV, streaming video)
Build, deploy, and measure nurture journeys via Salesforce marketing cloud in support of B2C/B2B strategies and needs
Optimize local market campaigns to maximize ROAS through A/B testing and daily performance monitoring
Manage budgets and ensure optimal allocation across platforms
Performance Analysis
Analyze campaign data using Tableau, GA4, and CallRail to identify opportunities and drive improvements
Deliver comprehensive reports with actionable recommendations to stakeholders
Partner with Data Science on attribution modeling, conversion tracking, and audience insights
Collaboration & Strategy
Align paid media strategies with B2C and B2B Marketing objectives
Provide data-driven feedback to creative teams and recommend new tactics
Communicate insights to senior leadership and cross-functional partners
Qualifications Required
5+ years managing paid media campaigns with proven performance marketing success
Expertise in Google Ads, Meta, LinkedIn, and programmatic platforms
Proficiency with GA4, Tableau, and call tracking platforms
Track record improving ROAS and conversion rates
Strong analytical skills and ability to communicate insights to diverse audiences
Experience in matrixed organizations
Technical aptitude for conversion tracking and tag management
Bachelor's degree or equivalent experience
Preferred
Healthcare or senior living industry experience
Knowledge of CDPs, marketing automation, and attribution modeling
Google Ads/Meta certifications
$1M+ budget management experience
SQL experience
Personal Attributes
Data-driven, detail-oriented, proactive problem solver
Collaborative team player who drives results
Continuous learner staying current on industry trends
Physical Requirements:
Ability to travel approximately up to 10% of the time
Ability to lift and carry up to 15-20 pounds
Ability to sit, stand and walk for prolonged period of time throughout the work day
Ability to use standard office equipment such as personal computer, laptop, telephone, photocopy machine, etc.
Benefits full time employees
Medical/Dental/Vision Insurance
TouchCare VirtualCare
Life Insurance
Health Savings Account
Flexible Spending Account
401(k) Matching
Employee Assistance Program
PTO Plan for Non-Exempt Employees
Flexible PTO Plan for Exempt Employees
Holidays and Floating Holidays
Pet Insurance
TheKey is an equal opportunity employer.TheKey prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, age, national origin, disability status, protected veteran status, or any other characteristic protected by law.
California Residents Only: In accordance with Article 2 of the California Health and Safety Code - California Community Care Facilities Act, TheKey requires timely and accurate positive fingerprint identification of California based applicants as a condition of employment. If an applicant has been convicted of a non-exemptible crime, and in compliance with all applicable state and local laws, their conditional offer will be rescinded.
#J-18808-Ljbffr