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Seesaw

Digital and Performance Marketing Specialist

Seesaw, Myrtle Point, Oregon, United States, 97458

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Employer Industry: EdTech

Why consider this job opportunity

Salary range: $102,400 - $121,600

Comprehensive benefits package including Medical/Dental/Vision coverage, 401k match, and flexible paid time off

Professional development stipends and home office setup support

Opportunities for career advancement within a mission‑driven organization

Commitment to work‑life balance with a flexible vacation policy

Supportive and inclusive workplace culture advocating for diverse K‑12 users

What to Expect (Job Responsibilities)

Plan, build, and optimize Google Ads campaigns (search, display, YouTube) to drive high‑quality leads

Manage paid social and retargeting campaigns across various platforms

Build landing pages and automation programs in Pardot to support paid campaigns

Analyze campaign performance and identify optimization opportunities across channels

Collaborate with creative teams and regional marketers to execute multi‑channel campaigns

What is Required (Qualifications)

4 years of experience in digital marketing, paid acquisition, or performance marketing (B2B SaaS or EdTech ideal)

Hands‑on experience managing Google Ads campaigns (Search, Display, YouTube)

Proficient with building paid social campaigns such as LinkedIn Ads and Meta Ads

Strong skills with Google Analytics, conversion tracking, and UTM frameworks

Experience with Salesforce CRM and Pardot for campaign setup and tracking

How to Stand Out (Preferred Qualifications)

Strong experience with WordPress

Understanding of multi‑touch attribution and lead scoring

Analytical mindset with experience interpreting marketing data

Familiarity with global digital marketing norms and data privacy regulations (GDPR, CAN‑SPAM)

#EdTech #DigitalMarketing #CareerOpportunity #DiversityAndInclusion #WorkLifeBalance

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