ITG Brands
Sr Trade Marketing Manager - Zone
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We are a forward-thinking partner with operational integrity, and we are the third‑largest tobacco company in the USA, with offerings of some of the most well‑known cigarette, cigar, and e‑vapor brands.
Who We Are ITG Brands is the third‑largest tobacco company in the USA with offerings of some of the most well‑known cigarette, cigar, and e‑vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward‑thinking partner with operational integrity. ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace where inclusion, creativity, and bold thinking drive progress. We strive to exceed expectations by seeing things differently and doing things differently, empowering us with a challenger mindset.
What You Will Do
Supports integration of program design and merchandising creation for Trade Marketing and Merchandising. Create synergies between both functions and our key vendors while driving influence through project management, executional mechanisms, and other tasks to ensure a flawless delivery of programs from start to finish.
Participate in trade marketing activations, retailer event plans, point‑of‑sale processes, and other activities linked with retail/direct account specific plans.
Manages key vendor relationships focused on creating efficiencies within our current processes with each vendor and driving cross‑vendor synergies. Support relationship and processes of vendors through detailed reviews and actions to deliver on planned KPI’s.
Leads the Merchandising team through thought leadership, driving efficiencies through processes, and project management.
Leads process of creating shopper activation programs that are aligned with brand plans, including end‑to‑end process and design / implement POS material.
Ensure timely delivery of point‑of‑sale material from creation to execution.
Improves the process for development and implementation of chain specific point of purchase plans for all retailer specific projects and support the retailers’ promotional activity programs.
Develops and communicates program briefs to Five Eighty for all trade initiatives and POS processes (design, production, and delivery to field).
Tracks spending vs budget of the following investment items: POS material, POS shipping and freight cost, Factory Direct, POS warehouse charges and material spend of chain specific POS requests.
Provides recommendations based on analysis of post‑program results, provide quality and timely briefs for external agencies / internal stakeholders, and develop shopper programs based on path to purchase for categories and company brands, in support of Trade Marketing and Merchandising goals and objectives.
Performs other job‑related duties as assigned.
Qualifications REQUIRED MINIMUM QUALIFICATIONS:
Bachelor’s degree in Marketing, Business, or other relevant field and 7+ years work experience.
Must be 21 years of age or older.
Knowledge of
Advanced proficiency with Microsoft Office (Outlook, Word, Excel, & PowerPoint) and Microsoft Teams.
Trade/Retail activation.
Brand Marketing.
Print/Production.
CPG sales.
Skilled in
Oral and written communication.
Customer Relations.
Problem/situation analysis.
Effective time and task management.
Flexibility and adaptability.
Ability to
Plan, organize, prioritize, and manage multiple priorities.
Maintain effective working relationships.
Work Environment and Physical Demand
Requires light physical effort. Occasionally lifts or moves light objects (under 10 lbs.).
Walks, sits, or stands for prolonged periods.
Requires prolonged machine operation including computer and keyboard equipment as well as use of manual dexterity and fine motor skills.
What We Offer
Competitive benefits package that includes medical/dental/vision/life insurance/disability plans.
Dollar for dollar 401k match up to 6% and 5% annual company contribution.
15 Company‑paid holidays.
Generous paid time off.
Employee recognition and discount programs.
Education assistance.
Employee referral bonus program.
Hybrid workplace – remote / in office.
Summer hours.
Casual dress policy Monday through Friday.
This job description is intended to be generic in nature and describe the essential functions of the job. It is not necessarily an exhaustive list of duties and responsibilities. The essential duties, functions and responsibilities, and overtime eligibility may vary based on the specific tasks assigned to the position.
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We are a forward-thinking partner with operational integrity, and we are the third‑largest tobacco company in the USA, with offerings of some of the most well‑known cigarette, cigar, and e‑vapor brands.
Who We Are ITG Brands is the third‑largest tobacco company in the USA with offerings of some of the most well‑known cigarette, cigar, and e‑vapor brands. As a member of the globally recognized Imperial Brands PLC family, we are a forward‑thinking partner with operational integrity. ITG Brands is committed to putting consumers at the center of what we do, while creating an innovative workplace where inclusion, creativity, and bold thinking drive progress. We strive to exceed expectations by seeing things differently and doing things differently, empowering us with a challenger mindset.
What You Will Do
Supports integration of program design and merchandising creation for Trade Marketing and Merchandising. Create synergies between both functions and our key vendors while driving influence through project management, executional mechanisms, and other tasks to ensure a flawless delivery of programs from start to finish.
Participate in trade marketing activations, retailer event plans, point‑of‑sale processes, and other activities linked with retail/direct account specific plans.
Manages key vendor relationships focused on creating efficiencies within our current processes with each vendor and driving cross‑vendor synergies. Support relationship and processes of vendors through detailed reviews and actions to deliver on planned KPI’s.
Leads the Merchandising team through thought leadership, driving efficiencies through processes, and project management.
Leads process of creating shopper activation programs that are aligned with brand plans, including end‑to‑end process and design / implement POS material.
Ensure timely delivery of point‑of‑sale material from creation to execution.
Improves the process for development and implementation of chain specific point of purchase plans for all retailer specific projects and support the retailers’ promotional activity programs.
Develops and communicates program briefs to Five Eighty for all trade initiatives and POS processes (design, production, and delivery to field).
Tracks spending vs budget of the following investment items: POS material, POS shipping and freight cost, Factory Direct, POS warehouse charges and material spend of chain specific POS requests.
Provides recommendations based on analysis of post‑program results, provide quality and timely briefs for external agencies / internal stakeholders, and develop shopper programs based on path to purchase for categories and company brands, in support of Trade Marketing and Merchandising goals and objectives.
Performs other job‑related duties as assigned.
Qualifications REQUIRED MINIMUM QUALIFICATIONS:
Bachelor’s degree in Marketing, Business, or other relevant field and 7+ years work experience.
Must be 21 years of age or older.
Knowledge of
Advanced proficiency with Microsoft Office (Outlook, Word, Excel, & PowerPoint) and Microsoft Teams.
Trade/Retail activation.
Brand Marketing.
Print/Production.
CPG sales.
Skilled in
Oral and written communication.
Customer Relations.
Problem/situation analysis.
Effective time and task management.
Flexibility and adaptability.
Ability to
Plan, organize, prioritize, and manage multiple priorities.
Maintain effective working relationships.
Work Environment and Physical Demand
Requires light physical effort. Occasionally lifts or moves light objects (under 10 lbs.).
Walks, sits, or stands for prolonged periods.
Requires prolonged machine operation including computer and keyboard equipment as well as use of manual dexterity and fine motor skills.
What We Offer
Competitive benefits package that includes medical/dental/vision/life insurance/disability plans.
Dollar for dollar 401k match up to 6% and 5% annual company contribution.
15 Company‑paid holidays.
Generous paid time off.
Employee recognition and discount programs.
Education assistance.
Employee referral bonus program.
Hybrid workplace – remote / in office.
Summer hours.
Casual dress policy Monday through Friday.
This job description is intended to be generic in nature and describe the essential functions of the job. It is not necessarily an exhaustive list of duties and responsibilities. The essential duties, functions and responsibilities, and overtime eligibility may vary based on the specific tasks assigned to the position.
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