Peugeot Sport (Stellantis Motorsport)
Motorsports Marketing Manager — Stellantis North America
Peugeot Sport (Stellantis Motorsport), Auburn Hills, Michigan, United States, 48326
The Head of Motorsports Marketing will lead the strategic development and execution of Stellantis’ motorsports marketing platform across Dodge, Ram, Jeep, and Mopar brands in North America. This leader will own the intersection of brand storytelling, performance heritage, and competitive engagement, ensuring that every motorsports investment drives measurable brand equity, dealer enthusiasm, and consumer demand.
Strategic Leadership
Define and execute Stellantis’ unified motorsports marketing strategy, including NASCAR, NHRA, off‑road, and emerging motorsport categories
Align motorsports activation to broader brand objectives, ensuring direct linkage to sales, performance positioning, and cultural relevance
Serve as the senior brand liaison to internal executives, motorsport governing bodies, and external partners (teams, series, and sponsors)
Brand Integration
Lead cross‑functional coordination with Brand Marketing, Product, Communications, and Design to ensure consistent motorsport representation across all Stellantis brands.
Elevate performance storytelling through motorsports to reinforce Dodge, Ram, Jeep, and Mopar DNA
Develop co‑marketing and content strategies that amplify “track‑to‑showroom” technology and emotional appeal
Activation & Partnerships
Oversee all motorsport sponsorship, media, and activation programs, including race team partnerships, event entitlements, hospitality, and digital content
Manage agency partners and creative development for motorsport‑related campaigns, live experiences, and social media initiatives
Lead negotiations and contract oversight with race series, team owners, and third‑party partners to ensure ROI‑driven investments
Dealer & Consumer Engagement
Integrate motorsports as a key lever within dealer marketing, regional events, and retail activations.
Create programs that connect fans, customers, and dealers through motorsport events, content, and brand ambassadors
Collaborate with regional marketing teams to localize activation opportunities and support sales initiatives tied to motorsport moments
Measurement & Performance
Establish KPIs for motorsport investments including brand lift, audience growth, digital engagement, and incremental sales impact
Manage budget planning, reporting, and post‑event analysis to ensure maximum marketing efficiency and accountability
Basic Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field
8+ years of marketing leadership experience, including motorsports, sponsorship, or performance brand management
Proven success in building and managing large‑scale sponsorship portfolios with measurable ROI
Deep understanding of motorsport ecosystems (NASCAR, NHRA, off‑road, endurance, etc.) and fan behavior
Strong leadership, negotiation, and presentation skills with executive presence
Passion for performance, authenticity, and brand storytelling
Preferred Qualifications
MBA
Our Benefits — Designed With You In Mind Comprehensive Health & Well‑being Coverage From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it.
Family Building Benefit We proudly support all paths to parenthood— including fertility and infertility treatments, adoption services, and gestational surrogacy.
Generous Paid Time Off We believe in work‑life balance. That’s why we offer: 17+ paid holidays, including shut‑down from December 24th through New Year’s Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.
Competitive Retirement Savings Plans We Help You Plan For The Future With
An employer match on contributions to your 401(k), Roth, and Catch‑Up plans
An employer contribution, even if you don’t contribute
Income Protection & Insurance Options Benefit from both employer‑provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc.—supporting the needs of you and your family and ensuring peace of mind.
Company Vehicle Lease Program Eligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products.
Support for Your Growth and Giving Back
Tuition reimbursement
Student loan refinancing programs
18 paid volunteer hours each year to make a difference in your community
And so much more! When you join us, you’re not just building a career — you’re joining a company that supports you, inside and outside of work.
At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.
EOE / Disability / Veteran
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Strategic Leadership
Define and execute Stellantis’ unified motorsports marketing strategy, including NASCAR, NHRA, off‑road, and emerging motorsport categories
Align motorsports activation to broader brand objectives, ensuring direct linkage to sales, performance positioning, and cultural relevance
Serve as the senior brand liaison to internal executives, motorsport governing bodies, and external partners (teams, series, and sponsors)
Brand Integration
Lead cross‑functional coordination with Brand Marketing, Product, Communications, and Design to ensure consistent motorsport representation across all Stellantis brands.
Elevate performance storytelling through motorsports to reinforce Dodge, Ram, Jeep, and Mopar DNA
Develop co‑marketing and content strategies that amplify “track‑to‑showroom” technology and emotional appeal
Activation & Partnerships
Oversee all motorsport sponsorship, media, and activation programs, including race team partnerships, event entitlements, hospitality, and digital content
Manage agency partners and creative development for motorsport‑related campaigns, live experiences, and social media initiatives
Lead negotiations and contract oversight with race series, team owners, and third‑party partners to ensure ROI‑driven investments
Dealer & Consumer Engagement
Integrate motorsports as a key lever within dealer marketing, regional events, and retail activations.
Create programs that connect fans, customers, and dealers through motorsport events, content, and brand ambassadors
Collaborate with regional marketing teams to localize activation opportunities and support sales initiatives tied to motorsport moments
Measurement & Performance
Establish KPIs for motorsport investments including brand lift, audience growth, digital engagement, and incremental sales impact
Manage budget planning, reporting, and post‑event analysis to ensure maximum marketing efficiency and accountability
Basic Qualifications
Bachelor’s degree in Marketing, Business, Communications, or related field
8+ years of marketing leadership experience, including motorsports, sponsorship, or performance brand management
Proven success in building and managing large‑scale sponsorship portfolios with measurable ROI
Deep understanding of motorsport ecosystems (NASCAR, NHRA, off‑road, endurance, etc.) and fan behavior
Strong leadership, negotiation, and presentation skills with executive presence
Passion for performance, authenticity, and brand storytelling
Preferred Qualifications
MBA
Our Benefits — Designed With You In Mind Comprehensive Health & Well‑being Coverage From your very first day, you’ll have access to medical, dental, vision, and prescription drug coverage — ensuring you and your family stay healthy and protected. Also, our Employee Assistance Program (EAP) offers confidential support for personal and professional challenges, always ready when you need it.
Family Building Benefit We proudly support all paths to parenthood— including fertility and infertility treatments, adoption services, and gestational surrogacy.
Generous Paid Time Off We believe in work‑life balance. That’s why we offer: 17+ paid holidays, including shut‑down from December 24th through New Year’s Day every year. Vacation, float & wellbeing days, sick time and fully paid parental leave when your family needs you most.
Competitive Retirement Savings Plans We Help You Plan For The Future With
An employer match on contributions to your 401(k), Roth, and Catch‑Up plans
An employer contribution, even if you don’t contribute
Income Protection & Insurance Options Benefit from both employer‑provided and voluntary plan offerings, including life insurance, group accident, critical illness, etc.—supporting the needs of you and your family and ensuring peace of mind.
Company Vehicle Lease Program Eligible employees and their immediate families can participate in the company vehicle lease program, providing access to Stellantis vehicles with insurance, maintenance, and unlimited miles included. Plus, take advantage of exclusive discounts on Stellantis products.
Support for Your Growth and Giving Back
Tuition reimbursement
Student loan refinancing programs
18 paid volunteer hours each year to make a difference in your community
And so much more! When you join us, you’re not just building a career — you’re joining a company that supports you, inside and outside of work.
At Stellantis, we assess candidates based on qualifications, merit, and business needs. We welcome applications from all people without regard to sex, age, ethnicity, nationality, religion, sexual orientation, disability, or any characteristic protected by law. We believe that diverse teams reflect our identity as a global company, enabling us to better address the evolving needs of our customers and care for our future.
EOE / Disability / Veteran
#J-18808-Ljbffr