ESW Beauty
ESW Beauty is a clean skincare brand inspired by a love for healthy living and wellness. Best known for our Raw Juice Sheet Masks and Smoothie Lip Treatments, our products blend clean, effective ingredients with a fun and functional experience. You can find ESW Beauty at leading national retailers including Whole Foods Market, Target, Walgreens, Sprouts, and more.
Location:
NYC/NJ (remote-first, occasional in-office required)
About the Role:
We are seeking a highly creative, strategic, and trend-obsessed Social Media Manager to own and scale ESW Beauty’s social presence across TikTok, Instagram, YouTube, Pinterest, and emerging platforms. This role is ideal for someone who lives and breathes beauty, understands the nuances of short-form content, and knows how to translate brand storytelling into high-performing, platform-native content.
As the Social Media Manager, you will develop and execute our social strategy, produce and edit content, manage our influencer and creator partnerships, support community engagement, and play a key role in building brand awareness and affinity. You will collaborate cross-functionally with Creative, Design, Sales, and Marketing to support product launches, retailer marketing initiatives, events, and brand campaigns.
Due to the real-time nature of social media, product launches, and industry events, this role requires flexibility and is not a traditional 9–5 position. You must be available for weeknight and weekend work as needed for events, shoots, content capture, creator collaborations, and timely social moments. This position is perfect for someone with 6–8 years of experience in beauty, CPG, lifestyle, or social-first brands, with a proven track record of growing social channels, managing influencer programs, and producing compelling video content.
Key Responsibilities:
Develop and own ESW Beauty’s social media strategy across TikTok, Instagram, YouTube Shorts, and Pinterest
Build monthly content calendars and platform-specific plans aligned with launches, campaigns, holidays, and retailer rollouts
Ideate, script, film, and edit short-form content that feels native to each platform
Capture lifestyle, BTS, founder, and product content to support storytelling
Maintain and evolve the brand’s social media voice, aesthetic, and tone
Influencer & Creator Partnerships
Lead ESW Beauty’s influencer strategy across TikTok, Instagram, and YouTube
Identify, recruit, and manage relationships with creators, influencers, and UGC partners
Manage outreach, gifting, seeding, negotiations, and content coordination
Build influencer briefs, review submitted content, and ensure deliverables align with brand guidelines
Track performance, engagement, EMV, KPIs, and campaign outcomes
Support paid creator collaborations and negotiate usage rights when needed
Collaborate with the Marketing team to amplify top-performing creator content and integrate into campaigns
Community Management & Engagement
Oversee daily community management across all platforms
Respond to DMs, comments, UGC, and brand mentions in an on-brand manner
Cultivate an engaged and loyal beauty-loving community
Monitor sentiment and gather customer insights
Campaigns, Launches & Cross-Functional Collaboration
Support creative direction and execution for major product launches, retailer activations, and seasonal campaigns
Partner with Marketing & Design on content days, shoots, and asset development
Collaborate with Sales on retailer content needs (Target, Walgreens, Whole Foods, etc.)
Manage social coverage for events, photoshoots, and brand activations
Analytics & Optimization
Track performance metrics across all platforms; report weekly and monthly results
Identify high-performing content pillars and iterate based on insights
Stay ahead of trends, platform changes, cultural moments, and competitive activity
Test new formats, editing styles, hooks, and posting strategies to maximize engagement and growth
Qualifications:
Bachelor’s degree in Marketing, Communications, Media, or a related field
6-8 years of social media experience at a beauty, CPG, wellness, or lifestyle brand
Proven track record managing influencer programs, creator partnerships, and/or UGC pipelines
Strong experience with short-form video creation (TikTok, Reels, Shorts)
Deep understanding of beauty, skincare, and Gen Z/Millennial consumer trends
Skilled in filming, editing (CapCut, Adobe, etc.), and copywriting
Strong aesthetic sensibility and familiarity with beauty content styles
Excellent communication, project management, and organization skills
Ability to work in a fast-paced, entrepreneurial environment
Must be available for in-office collaboration at our NJ location and required in-person events in NJ / NYC such as photoshoots, activations, or comp shopping
Job Information
Full-Time Role
Compensation: $90K+ based on experience + bonus
Location: Hybrid — must be based in the NJ/NYC area and able to commute to our New Jersey office (when requested)
Competitive medical, dental, and vision insurance
401(k) with 4% employer match
80 hours of PTO + Volunteer Time Off
11 Paid Holidays
Opportunity to attend industry events, shoots, influencer activations, and brand experiences
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Personal Care Product Manufacturing
Referrals increase your chances of interviewing at ESW Beauty by 2x
#J-18808-Ljbffr
Location:
NYC/NJ (remote-first, occasional in-office required)
About the Role:
We are seeking a highly creative, strategic, and trend-obsessed Social Media Manager to own and scale ESW Beauty’s social presence across TikTok, Instagram, YouTube, Pinterest, and emerging platforms. This role is ideal for someone who lives and breathes beauty, understands the nuances of short-form content, and knows how to translate brand storytelling into high-performing, platform-native content.
As the Social Media Manager, you will develop and execute our social strategy, produce and edit content, manage our influencer and creator partnerships, support community engagement, and play a key role in building brand awareness and affinity. You will collaborate cross-functionally with Creative, Design, Sales, and Marketing to support product launches, retailer marketing initiatives, events, and brand campaigns.
Due to the real-time nature of social media, product launches, and industry events, this role requires flexibility and is not a traditional 9–5 position. You must be available for weeknight and weekend work as needed for events, shoots, content capture, creator collaborations, and timely social moments. This position is perfect for someone with 6–8 years of experience in beauty, CPG, lifestyle, or social-first brands, with a proven track record of growing social channels, managing influencer programs, and producing compelling video content.
Key Responsibilities:
Develop and own ESW Beauty’s social media strategy across TikTok, Instagram, YouTube Shorts, and Pinterest
Build monthly content calendars and platform-specific plans aligned with launches, campaigns, holidays, and retailer rollouts
Ideate, script, film, and edit short-form content that feels native to each platform
Capture lifestyle, BTS, founder, and product content to support storytelling
Maintain and evolve the brand’s social media voice, aesthetic, and tone
Influencer & Creator Partnerships
Lead ESW Beauty’s influencer strategy across TikTok, Instagram, and YouTube
Identify, recruit, and manage relationships with creators, influencers, and UGC partners
Manage outreach, gifting, seeding, negotiations, and content coordination
Build influencer briefs, review submitted content, and ensure deliverables align with brand guidelines
Track performance, engagement, EMV, KPIs, and campaign outcomes
Support paid creator collaborations and negotiate usage rights when needed
Collaborate with the Marketing team to amplify top-performing creator content and integrate into campaigns
Community Management & Engagement
Oversee daily community management across all platforms
Respond to DMs, comments, UGC, and brand mentions in an on-brand manner
Cultivate an engaged and loyal beauty-loving community
Monitor sentiment and gather customer insights
Campaigns, Launches & Cross-Functional Collaboration
Support creative direction and execution for major product launches, retailer activations, and seasonal campaigns
Partner with Marketing & Design on content days, shoots, and asset development
Collaborate with Sales on retailer content needs (Target, Walgreens, Whole Foods, etc.)
Manage social coverage for events, photoshoots, and brand activations
Analytics & Optimization
Track performance metrics across all platforms; report weekly and monthly results
Identify high-performing content pillars and iterate based on insights
Stay ahead of trends, platform changes, cultural moments, and competitive activity
Test new formats, editing styles, hooks, and posting strategies to maximize engagement and growth
Qualifications:
Bachelor’s degree in Marketing, Communications, Media, or a related field
6-8 years of social media experience at a beauty, CPG, wellness, or lifestyle brand
Proven track record managing influencer programs, creator partnerships, and/or UGC pipelines
Strong experience with short-form video creation (TikTok, Reels, Shorts)
Deep understanding of beauty, skincare, and Gen Z/Millennial consumer trends
Skilled in filming, editing (CapCut, Adobe, etc.), and copywriting
Strong aesthetic sensibility and familiarity with beauty content styles
Excellent communication, project management, and organization skills
Ability to work in a fast-paced, entrepreneurial environment
Must be available for in-office collaboration at our NJ location and required in-person events in NJ / NYC such as photoshoots, activations, or comp shopping
Job Information
Full-Time Role
Compensation: $90K+ based on experience + bonus
Location: Hybrid — must be based in the NJ/NYC area and able to commute to our New Jersey office (when requested)
Competitive medical, dental, and vision insurance
401(k) with 4% employer match
80 hours of PTO + Volunteer Time Off
11 Paid Holidays
Opportunity to attend industry events, shoots, influencer activations, and brand experiences
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Personal Care Product Manufacturing
Referrals increase your chances of interviewing at ESW Beauty by 2x
#J-18808-Ljbffr