Marketing and Communications Analytics Manager

Job Description Summary

The Office of Communications and Marketing (OCM) at MUSC is seeking a passionate and forward-thinking Marketing Analytics Manager to help lead our transformation into a more agile, customer-centric, and innovative organization. We’re looking for change agents who thrive in fast-paced environments, embrace continuous evolution, and are excited to make a meaningful impact across MUSC’s Health, Research, and University divisions.

We are seeking a strategic and data-driven manager to lead targeting and performance analysis across our healthcare, university and research marketing initiatives. This role will play a critical part in translating complex data into actionable insights that optimize campaigns, improve patient and student engagement, and support business growth. The ideal candidate will have a strong understanding of healthcare marketing dynamics and a passion for iterative learning and continuous improvement.

Key Responsibilities

Conduct segmentation, targeting and behavioral analysis to support personalized patient and student journeys and targeted outreach.

Analyze multi-channel campaign performance across digital, email, paid media, and outreach programs.

Partner with external agencies and vendors to evaluate campaign effectiveness and translate performance data into insights that inform strategy and improve ROI.

Develop and maintain dashboards and reports to monitor KPIs such as patient and student acquisition cost, conversion rates, engagement metrics, and lifetime value.

Collaborate with internal teams (brand, digital, CRM, communications, clinical and university) to align analytics with strategic goals and regulatory requirements.

Implement and refine attribution models to understand the impact of various touchpoints across the healthcare funnel.

Own list management supporting campaigns related to consumers/patients, providers and students.

Present insights and recommendations to senior leadership, driving data-informed decision-making across the organization.

Preferred Qualifications

Bachelor’s or Master’s degree in Marketing, Data Science, Public Health, Business Analytics, or related field.

Minimum 7 years of experience in marketing analytics, preferably within healthcare, higher education, or regulated industries.

Proficiency in tools such as Google Analytics, Tableau, Power BI, SQL, Excel, and marketing automation platforms (e.g., Salesforce Health Cloud, Marketo).

Understanding of HIPAA-compliant data practices and healthcare consumer behavior.

Experience with A/B testing, funnel analysis, and campaign optimization.

Excellent communication skills with the ability to translate data into strategic insights for both technical and non-technical audiences.

Experience working with external agencies and managing vendor relationships.

Preferred Skills

Experience with Python or R for advanced analytics.

Familiarity with healthcare-specific platforms and EMR/CRM integrations.

Knowledge of privacy regulations (e.g., HIPAA, GDPR) and data governance.

Physical Requirements

Mobility & Posture

Standing: Continuous

Sitting: Continuous

Walking: Continuous

Climbing stairs: Infrequent

Working indoors: Continuous

Working outdoors (temperature extremes): Infrequent

Working from elevated areas: Frequent

Working in confined/cramped spaces: Frequent

Kneeling: Infrequent

Bending at the waist: Continuous

Twisting at the waist: Frequent

Squatting: Frequent

Manual Dexterity & Strength

Pinching operations: Frequent

Gross motor use (fingers/hands): Continuous

Firm grasping (fingers/hands): Continuous

Fine manipulation (fingers/hands): Continuous

Reaching overhead: Frequent

Reaching in all directions: Continuous

Repetitive motion (hands/wrists/elbows/shoulders): Continuous

Full use of both legs: Continuous

Balance & coordination (lower extremities): Frequent

Lifting & Force Requirements

Lift/carry 50 lbs. unassisted: Infrequent

Lift/lower 50 lbs. from floor to 36": Infrequent

Lift up to 25 lbs. overhead: Infrequent

Exert up to 50 lbs. of force: Frequent

Examples:

Transfer 100 lb. non-ambulatory patient = 50 lbs. force

Push 400 lb. patient in wheelchair on carpet = 20 lbs. force

Push patient stretcher one-handed = 25 lbs. force

Vision & Sensory

Maintain corrected vision 20/40 (one or both eyes): Continuous

Recognize objects (near/far): Continuous

Color discrimination: Continuous

Depth perception: Continuous

Peripheral vision: Continuous

Hearing acuity (with correction): Continuous

Tactile sensory function: Continuous

Gross motor with fine motor coordination: Continuous

Selected Positions:

Olfactory (smell) function: Continuous

Respirator use qualification: Continuous

Work Environment & Conditions

Effective stress management: Continuous

Rotating shifts: Frequent

Overtime as required: Frequent

Latex-safe environment: Continuous

The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.

Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees.

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