Dow Jones & Company, Inc.
Manager, Audience Development, Event Audiences & Operations
Dow Jones & Company, Inc., Princeton, New Jersey, us, 08543
About the Team:
The Event Audience & Operations team is a strategic partner and resource for the Wall Street Journal Leadership Institute and WSJ Events marketing and sales teams who are responsible for recruiting and retaining c‑level and senior executives to the world's foremost influential business memberships and events. We equip ambitious professionals with the essential intelligence, events and tools they need to better lead their industries, grow their businesses and advance their careers. We provide highly specialized services that build on the power of our journalism, the insight of our analysis, the ambition of our audience and the continuity of community.
About the Role Reporting to the Associate Director, Data & Audience, the manager oversees the data management systems, project prioritization and delivery, and other critical audience development tasks for the WSJ Leadership Institute and live journalism events. This position will focus on delivering best‑in‑class tools, data, processes, and systems, working closely with the DJ Engineering & IT teams to improve technology, analytics and efficiency in support of all lead generation, platform management and prospect reporting and analysis initiatives across the WSJ Leadership Institute membership business.
You Will:
Manage the project research queue and ensure delivery of quality prospect data for membership lead generation campaigns
Own the updates and maintenance process for key datasets, with an emphasis on Fortune 500 and competitive communities data
Be the point of contact for database platform integrations, overseeing and maintaining existing integrations and making recommendations for improvements, and project managing your recommendations through to implementation
Work closely with the Associate Director to build out reporting solutions, making recommendations on strategy based on observations and analysis
Own training documentation and educational sessions ensuring the team is well versed and comfortable submitting data requests
Take the initiative to identify and solve complex business problems, asking questions and owning the project from the ground up
Provide backup support for key business systems and platforms inclusive of AirTable, Cvent, Splash and Salesforce in support of Membership initiatives
You Have:
3-5 years of CRM, marketing/database automation and event management systems experience and project management; marketing experience a plus
An expert user on at least one industry leading CRM, marketing automation or event management system
The technical aptitude to master new SaaS systems quickly
Experience working with technology teams on implementation, migration of systems, new features or troubleshooting issues
Understands how to use automation to improve productivity and optimization
Proven ability to multi-task and adhere to tight deadlines in a fast paced, collaborative environment
Proven ability to work with multiple stakeholders across the business
Detail oriented, with excellent written and oral communication skills
Ability to simplify and create focus amongst a complex organization and team
Strong leadership, diplomatic and problem‑solving skills
Must be entrepreneurial and self‑starter with the ability to fully own and drive projects forward
Ability to think strategically and execute methodically
Strong proficiency with Google Product Suite, Google Tag Manager and MS Office Suite, including Excel
Bachelor's Degree in appropriate field of study (Preferred)
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Education Benefits
Paid Maternity and Paternity Leave
Family Care Benefits
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
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About the Role Reporting to the Associate Director, Data & Audience, the manager oversees the data management systems, project prioritization and delivery, and other critical audience development tasks for the WSJ Leadership Institute and live journalism events. This position will focus on delivering best‑in‑class tools, data, processes, and systems, working closely with the DJ Engineering & IT teams to improve technology, analytics and efficiency in support of all lead generation, platform management and prospect reporting and analysis initiatives across the WSJ Leadership Institute membership business.
You Will:
Manage the project research queue and ensure delivery of quality prospect data for membership lead generation campaigns
Own the updates and maintenance process for key datasets, with an emphasis on Fortune 500 and competitive communities data
Be the point of contact for database platform integrations, overseeing and maintaining existing integrations and making recommendations for improvements, and project managing your recommendations through to implementation
Work closely with the Associate Director to build out reporting solutions, making recommendations on strategy based on observations and analysis
Own training documentation and educational sessions ensuring the team is well versed and comfortable submitting data requests
Take the initiative to identify and solve complex business problems, asking questions and owning the project from the ground up
Provide backup support for key business systems and platforms inclusive of AirTable, Cvent, Splash and Salesforce in support of Membership initiatives
You Have:
3-5 years of CRM, marketing/database automation and event management systems experience and project management; marketing experience a plus
An expert user on at least one industry leading CRM, marketing automation or event management system
The technical aptitude to master new SaaS systems quickly
Experience working with technology teams on implementation, migration of systems, new features or troubleshooting issues
Understands how to use automation to improve productivity and optimization
Proven ability to multi-task and adhere to tight deadlines in a fast paced, collaborative environment
Proven ability to work with multiple stakeholders across the business
Detail oriented, with excellent written and oral communication skills
Ability to simplify and create focus amongst a complex organization and team
Strong leadership, diplomatic and problem‑solving skills
Must be entrepreneurial and self‑starter with the ability to fully own and drive projects forward
Ability to think strategically and execute methodically
Strong proficiency with Google Product Suite, Google Tag Manager and MS Office Suite, including Excel
Bachelor's Degree in appropriate field of study (Preferred)
Our Benefits
Comprehensive Healthcare Plans
Paid Time Off
Retirement Plans
Comprehensive Medical, Dental and Vision Insurance Plans
Education Benefits
Paid Maternity and Paternity Leave
Family Care Benefits
Commuter Transit Program
Subscription Discounts
Employee Referral Program
Learn more about all our US benefits
Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law. EEO/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.
#J-18808-Ljbffr