Senior Manager, Marketing Email - Walmart Data Ventures

* Develop a holistic email marketing plan to manage the right frequency, schedule, and context mix to achieve our goals and increase the engagement of our prospect and customer base.* Collaborate with company partners to support enterprise, branding, important seasonal campaigns, categories and business initiatives.* Improve email automation and CRM practices, driving cross-team collaboration to enhance content strategies and customer segmentation.* Partner with data science, RevOps, and platform teams to analyze customer behavior and identify relevant insights for email marketing.* Establish, track, and report on goals for email campaigns, sharing recommendations with partners and leadership.* Design and implement marketing experiments to test messaging, content, and segmentation, building a Best Practices Playbook.* Work with Product Marketing Management and creative teams to launch on-brand, impactful campaigns using internal and external tools.* Manage an integrated digital campaign calendar across email, web, and LinkedIn.* Ensure compliance regulations and deliverability best practices for all audiences.* Stay current on industry trends and best practices, providing strategic input on email marketing direction.* Evaluate and improve the effectiveness of email programs, incorporating feedback and supporting continuous improvement.* Bachelor's degree in marketing, business, retail operations, or related field, with 4+ years of experience in email marketing, corporate communications, or public relations.* Expertise in email automation platforms (e.g., Marketo, Braze, Salesforce) and hands-on experience managing email automation workflows.* Knowledge of email compliance regulations and deliverability best practices.* Experience improving email list management and audience segmentation strategies, using advanced data analysis to ensure targeted, personalized, and high-performing email campaigns that grow engagement and conversion.* Experienced at conducting research, analyzing data, developing insights, and communicating applicable recommendations to measure email performance and lead decisions based on important metrics.* Customer-centric approach, always looking to understand and enhance the user experience.* Experience working in B2B startup or high-growth environments.* Campaign management skills demonstrating the ability to plan, craft, execute, and manage marketing emails end to end; includes project management skills whereby you will manage multiple campaigns and calendars at the same time.Fifty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world's biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we're reinventing the shopping experience and our associates are at the heart of it. You'll play a crucial role in shaping the future of retail, improving millions of lives around the world. *This is that place* where your passions meet purpose. Join our family and create a career you're proud of. #J-18808-Ljbffr